During the second half of 2021, Fnac had the highest bounce rate of any e-commerce site in France, at almost 50 percent. Microsoft ranked second with a bounce rate of nearly 46 percent. The bounce rate is a marketing term used in web traffic analysis and the percentage of visitors who enter the site and then leave the site ("bounce").
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During the second half of 2021, Fnac had the highest bounce rate of any e-commerce site in France, at almost 50 percent. Microsoft ranked second with a bounce rate of nearly 46 percent. The bounce rate is a marketing term used in web traffic analysis and the percentage of visitors who enter the site and then leave the site ("bounce").