- s
BUZZCITY MOBILE ADVERTISEMENT DATASET
- smu.edu.sg
- researchdata.smu.edu.sg
Updated Mar 22, 2022
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EmailClick to copy linkLink copiedCiteLiving Analytics Research Centre (2022). BUZZCITY MOBILE ADVERTISEMENT DATASET [Dataset]. https://www.smu.edu.sg/sites/default/files/archives/larc/larc.smu.edu.sg/buzzcity-mobile-advertisement-dataset.htmlDataset updatedMar 22, 2022Dataset authored and provided byLiving Analytics Research CentreDescriptionThis competition involves advertisement data provided by BuzzCity Pte. Ltd. BuzzCity is a global mobile advertising network that has millions of consumers around the world on mobile phones and devices. In Q1 2012, over 45 billion ad banners were delivered across the BuzzCity network consisting of more than 10,000 publisher sites which reach an average of over 300 million unique users per month. The number of smartphones active on the network has also grown significantly. Smartphones now account for more than 32% phones that are served advertisements across the BuzzCity network.
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This competition involves advertisement data provided by BuzzCity Pte. Ltd. BuzzCity is a global mobile advertising network that has millions of consumers around the world on mobile phones and devices. In Q1 2012, over 45 billion ad banners were delivered across the BuzzCity network consisting of more than 10,000 publisher sites which reach an average of over 300 million unique users per month. The number of smartphones active on the network has also grown significantly. Smartphones now account for more than 32% phones that are served advertisements across the BuzzCity network.