DRAKO is a Mobile Location Data provider with a programmatic trading desk specializing in geolocation analytics and programmatic advertising. Our Consumer Travel History Data has helped cities, counties, and states better understand who their visitors are so that they can effectively develop and deliver advertising campaigns. We’re in a unique position to deliver enriched insight beyond traditional surveying or other data sources because of our rich dataset, proprietary modelling capabilities, and analytical capabilities.

MAIDs (Mobile Advertising IDs) are unique device identifiers associated with consenting mobile devices that can be utilized for geolocation based analyses and audiences. Drako uses MAIDs to fuel our Consumer Travel History Data utilizing our Home Location Model. The Home Location of a MAID is determined based on where that MAID is seen most frequently between the hours of 11pm and 6am (local time). Using this we are able to determine the Home Location of a user which in turn allows us to identify when and where they are travelling.

Beyond identifying that users are tourists, we can also classify them into different bins by their frequency / dwell time over their estimated number of visits. Using our data and frequency, we can identify: overnight visitors, weekend visits, short-term stays, long-term stays, or frequent holiday visitors !

Beyond Consumer Travel History Data in your defined geography alone, we are also able to provide: - Home location - Find out where your audience is coming from using our home location technology - Movement - Quantify how far users have travelled between locations. - Demographics - Discover neighborhood level characteristics such as income, ethnicity, and more - Brand index - Learn which major brands and retailers your audience is visiting the most. - Visitation index - See which destinations your visitors are visiting the most - Addressable audience - Customize your audiences for your campaigns using our analytic insights

Moreover, if you’re looking to activate your Consumer Travel History Data for advertising, we’re always able to further refine or filter your desired audience with our other Audience Data, such as: Brand visits, Geodemographics, Ticketed Event visits, Purchase Intent (in Canada), Purchase History (in USA), and more !

Data Compliance: All of our Consumer Travel History Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.

DRAKO is a Mobile Location Data provider with a programmatic trading desk specializing in geolocation analytics and programmatic advertising. Our Tourism Data has helped cities, counties, and states better understand who their visitors are so that they can effectively develop and deliver advertising campaigns. We’re in a unique position to deliver enriched insight beyond traditional surveying or other data sources because of our rich dataset, proprietary modelling capabilities, and analytical capabilities.

MAIDs (Mobile Advertising IDs) are unique device identifiers associated with consenting mobile devices that can be utilized for geolocation based analyses and audiences. Drako uses MAIDs to fuel our Tourism Data utilizing our Home Location Model. The Home Location of a MAID is determined based on where that MAID is seen most frequently between the hours of 11pm and 6am (local time). Using this we are able to determine the Home Location of a user which in turn allows us to identify when and where they are travelling.

Beyond identifying that users are tourists, we can also classify them into different bins by their frequency / dwell time over their estimated number of visits. Using our data and frequency, we can identify: overnight visitors, weekend visits, short-term stays, long-term stays, or frequent holiday visitors !

Beyond Tourism Data in your defined geography alone, we are also able to provide: - Home location - Find out where your audience is coming from using our home location technology - Movement - Quantify how far users have travelled between locations. - Demographics - Discover neighborhood level characteristics such as income, ethnicity, and more - Brand index - Learn which major brands and retailers your audience is visiting the most. - Visitation index - See which destinations your visitors are visiting the most - Addressable audience - Customize your audiences for your campaigns using our analytic insights

Moreover, if you’re looking to activate your Tourism Data for advertising, we’re always able to further refine or filter your desired audience with our other Audience Data, such as: Brand visits, Geodemographics, Ticketed Event visits, Purchase Intent (in Canada), Purchase History (in USA), and more !

Data Compliance: All of our Tourism Data is fully CCPA compliant and 100% sourced from SDKs (Software Development Kits), the most reliable and consistent mobile data stream with end user consent available with only a 4-5 day delay. This means that our location and device ID data comes from partnerships with over 1,500+ mobile apps. This data comes with an associated location which is how we are able to segment using geofences.

Data Quality: In addition to partnering with trusted SDKs, DRAKO has additional screening methods to ensure that our mobile location data is consistent and reliable. This includes data harmonization and quality scoring from all of our partners in order to disregard MAIDs with a low quality score.