In 2024, Costco Wholesale Corporation generated total net sales of around 250 billion U.S. dollars worldwide. Of this amount, 101.5 billion U.S. dollars was attributed to Food and Sundries products. This sizable portion underscores the importance of this product segment in driving Costco's overall financial success. The company's ability to offer various high-quality food and household items at competitive prices has been a prominent factor in attracting and retaining a loyal customer base. Costco brand profile in the UK and U.S. Costco enjoys strong brand recognition in the U.S., with 83 percent of grocery store customers aware of the brand. While many customers like and actively use Costco. Loyalty is high, with over 80 percent of users likely to shop there again. However, media buzz surrounding the brand was low in September 2023. While Costco's brand awareness in the UK is slightly lower than in the U.S. at 75%, it still holds a significant presence. However, only 16 percent of UK grocery store customers like Costco, and slightly less actively use it. Customer loyalty is strong, with over 80 percent of users likely to return. However, like the U.S., media buzz surrounding the brand was minimal in September 2023. Costco’s mission Costco's mission is clear: to deliver exceptional value to its members by offering high-quality goods and services at the lowest possible prices. Costco's membership base has continued to expand steadily over the past decade. As of 2024, the company had approximately 76 million paid members worldwide, increasing from 2023. This consistent growth reflects Costco's ongoing commitment to providing exceptional value and service to its members, solidifying its position as a leading global retailer.