In 2023, the average engagement rate of posts by sports teams on Facebook was 0.3 percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of 0.06 percent. Overall, Influencers achieved a Facebook post engagement rate of 0.16 percent. Verticals such as Tech and Software and Food and Beverage both encountered engagement rates of 0.03 percent.
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In 2023, the average engagement rate of posts by sports teams on Facebook was 0.3 percent, the highest engagement rate of all selected industries. Additionally, this figure is significantly higher than the overall average of 0.06 percent. Overall, Influencers achieved a Facebook post engagement rate of 0.16 percent. Verticals such as Tech and Software and Food and Beverage both encountered engagement rates of 0.03 percent.