In 2023, the estimated revenues generated by WhatsApp Business amounted to over 382 million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over 155 million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around 90 million U.S. dollars on WhatsApp Business. Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.
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In 2023, the estimated revenues generated by WhatsApp Business amounted to over 382 million U.S. dollars. Asia was the region estimated to have generated the highest WhatsApp Business revenues, with over 155 million U.S. dollars spent on the professional version of the popular instant messaging communication app. Europe ranked second, with users in the region estimated to have spent around 90 million U.S. dollars on WhatsApp Business. Launched in 2018, WhatsApp Business allows users to connect instantly with company representatives or automated chatbots from their regular WhatsApp interface. Additionally, companies can choose to initiate contact with users for marketing and promotional purposes.