The immense popularity of smartphones and their integrated virtual assistants such as Siri or Google Assistant have led to an explosion of voice search usage. As of the first quarter of 2019, ** percent of the worldwide online population had conducted a voice search via any device within the past month, with mobile devices being the most popular devices to utilize in such a way. Other common ways to access voice search include smart speakers such as the Amazon Echo. As of January 2019, **** million U.S. adult consumers owned at least *** smart speaker.

The immense popularity of smartphones and their integrated virtual assistants such as Siri or Google Assistant have led to an explosion of voice search usage. As of the first quarter of 2019, 42 percent of the worldwide online population had conducted a voice search via any device within the past month. With 49 percent of respondents from Asia Pacific stating that they had accessed voice search recently, the region is the clear leader in terms of voice search adoption. Other common ways to access voice search include smart speakers such as the Amazon Echo. In 2019, China is projected to account for 28 percent of the worldwide smart speaker installed base.