The global wellness economy was estimated at a value of around 6.7 trillion U.S. dollars in 2024. Of this revenue, over 1.3 trillion U.S. dollars was generated in personal care and beauty, while the global wellness tourism market was estimated at 894 billion U.S. dollars. How much has the physical activity market grown in recent years? As a main component of the wellness industry, the growth of the physical activity market has contributed to the overall increase in the wellness industry's market size. In 2024, the North American market for physical activity was the leading global region for the sector, making up over a third of the overall market share for the sector. In what region is wellness tourism most popular? In 2024, Asia-Pacific stood out as the global leader in wellness tourism, with over 500 million trips recorded. Europe and North America secured the second and third positions, respectively. However, in terms of the number of spa facilities worldwide, Europe led the way, with approximately 7,000 more spas than Asia-Pacific.

The global wellness economy was estimated at a value of around 6.3 trillion U.S. dollars in 2023. Of this revenue, over 1.2 trillion U.S. dollars was generated in personal care and beauty, while the global wellness tourism market was estimated at 830 billion U.S. dollars. How large is the beauty and personal care market? Since 2020, the global beauty and personal care market has experienced year-to-year growth. In 2024, the market recorded an estimated total revenue exceeding 630 billion U.S. dollars. Notably, the personal care segment contributed significantly to this revenue, closely followed by the skin care segment. Additionally, when considering countries with the highest beauty and personal care revenue, the United States ranked first, followed by China, which had approximately 30 billion U.S. dollars less in revenue compared to the United States in 2023. In what region is wellness tourism most popular? In 2022, Europe stood out as the global leader in wellness tourism, with over 300 million trips recorded. Asia-Pacific and North America secured the second and third positions, respectively. Additionally, Europe led the ranking in the number of spa facilities worldwide, having approximately 9.6 thousand more spas than Asia-Pacific. However, in terms of the number of thermal and mineral spring facilities worldwide, Asia-Pacific took the lead with almost 23 thousand such facilities in 2022.