According to a survey carried out among marketing agency executives in the United States and Canada in November and December 2024, 73 percent of respondents identified AI-powered personalization as being the most impactful trend to the industry and/or their clients in 2025. This was followed by 49 percent of respondents mentioning short-form video, while 39 percent cited story-driven content visualization.
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According to a survey carried out among marketing agency executives in the United States and Canada in November and December 2024, 73 percent of respondents identified AI-powered personalization as being the most impactful trend to the industry and/or their clients in 2025. This was followed by 49 percent of respondents mentioning short-form video, while 39 percent cited story-driven content visualization.