As of the second quarter of 2025, adidas was the most popular fashion brand among men in Great Britain, with over 70 percent of British men expressing positive opinions about the brands. Following adidas, Levi's came in second place of receiving the most positive opinions, at 69 percent. Most popular fashion and clothing brands in the UK The brands Levi's is also one of the most popular brands amongst the entire UK population. Though Levi's sells generally fashion and clothing items, they are most well-known for their denim. In recent times Levi's has seen a rise in revenue, reaching approximately 6.4 billion U.S. dollars from global sales. Adidas footwear and apparel The popularity of Adidas in the United Kingdom is reflected by the brand's success in wider Europe. Currently, around about 32 percent of Adidas' net sales is attributed to Europe region. As of 2024, this share corresponds to 7.5 billion euros.

As of the second quarter of 2025, adidas was the most popular fashion brand among men in Great Britain, with over ** percent of British men expressing positive opinions about the brands. Following adidas, Levi's came in second place of receiving the most positive opinions, at ** percent. Most popular fashion and clothing brands in the UK The brands Levi's is also one of the most popular brands amongst the entire UK population. Though Levi's sells generally fashion and clothing items, they are most well-known for their denim. In recent times Levi's has seen a rise in revenue, reaching approximately *** billion U.S. dollars from global sales. Adidas footwear and apparel The popularity of Adidas in the United Kingdom is reflected by the brand's success in wider Europe. Currently, around about ** percent of Adidas' net sales is attributed to Europe region. As of 2024, this share corresponds to *** billion euros.