This statistic illustrates the ranking of the most visited websites in Italy as of January 2020, by category. During the survey period it was found that approximately **** million online users visited general interest portals and communities, while **** million visited websites for watching videos and movies.

In May 2023, ** percent of Italy's digital audience browsed search engines. Internet tools and web services followed in the ranking with **** percent. The penetration rate of video and movie content on the internet was over nearly ** percent. On this category of websites, each Italian user spent on average almost six hours in February 2022.

Digital population in Italy In January 2022, Italy counted a digital population of ***** million internet users, with over ** million social media users. Between 2014 and 2020, the share of internet users in Italy surfing daily experienced a constant increase, reaching almost ***** in ** users in 2020.

Instant messaging platforms in Italy

In February 2022, Telegram was the most downloaded communication app from Android users in Italy, with *** thousand downloads. In 2021, WhatsApp was also among the most used social platforms in Italy, counting approximately ** million users in the country. As of the third quarter of 2021, Italy was among the countries worldwide with the highest monthly usage of the popular chat app.