In 2021, digital advertising expenditure of nonprofits from Canada, the United Kingdom, and the United States increased by ** percent compared to 2020. Medium organizations grew their investment in digital ads by *** percent, while small nonprofits cut ad spending by six percent.
Digital advertising spending by non-profit organizations in Canada, the United States, and the United Kingdom increased by 19 percent in 2021, according to the survey. Compared to 2020, cultural non-profits grew their advertising expenditures by 295 percent, while those in the public media sector decreased ad spend by seven percent.
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In 2021, digital advertising expenditure of nonprofits from Canada, the United Kingdom, and the United States increased by ** percent compared to 2020. Medium organizations grew their investment in digital ads by *** percent, while small nonprofits cut ad spending by six percent.