In 2024, global e-commerce sales grew by 7.7 percent compared to the previous year. In that period, e-commerce accounted for approximately 17 percent of all retail sales worldwide. Asian countries lead the way According to an estimate, China and Indonesia ranked first and second respectively on the list of countries with the greatest share of retail sales projected to take place online in 2023. Following the same trend, estimates also revealed that the three fastest-growing retail e-commerce countries in the world are all in Asia. Amazon on top When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, Amazon is the clear market leader with a market cap of over two trillion U.S. dollars as of March 2025. Not only that, but the Seattle-based multinational company is also by far the most visited online marketplace in the world, with approximately 4.8 billion monthly visits.