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TwitterAround seven in 10 American consumers watch television or video content via connected TV, according to a September 2024 survey. Baby boomers were the most likely generation to use the device, with 76 percent of them watching programming via CTVs.
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Facebook
TwitterAround seven in 10 American consumers watch television or video content via connected TV, according to a September 2024 survey. Baby boomers were the most likely generation to use the device, with 76 percent of them watching programming via CTVs.