In 2023, consumers in the United States were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at discount stores, 23 percent of Millennials reported doing so, whereas the corresponding share for Gen Z was only 18 percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
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In 2023, consumers in the United States were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at discount stores, 23 percent of Millennials reported doing so, whereas the corresponding share for Gen Z was only 18 percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.