The Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a robust growth opportunity. With a 2025 market size of $497.10 million and a projected Compound Annual Growth Rate (CAGR) of 4.89% from 2025 to 2033, the sector is poised for significant expansion. This growth is fueled by several key factors. Increased urbanization and a rising middle class are driving higher consumer visibility and engagement with OOH advertising. The adoption of programmatic DOOH, allowing for targeted and data-driven campaigns, significantly enhances the effectiveness and efficiency of advertising spend. Furthermore, the increasing integration of digital technologies within traditional OOH formats, like LED billboards and interactive displays, is leading to a more dynamic and engaging advertising experience. The diverse segments within the market, including billboards, transportation advertising, and street furniture, offer advertisers various options to reach specific target demographics. Major players like Vistar Media, Hivestack, and several prominent Thai companies are contributing to market innovation and expansion. The sector's performance is anticipated to be further bolstered by government initiatives promoting infrastructure development and smart city projects, which provide ample space for OOH and DOOH installations. The market segmentation offers valuable insights. While static (traditional) OOH likely holds a larger market share in 2025, digital OOH is projected to experience faster growth due to its advanced targeting capabilities. Within the application segments, billboards likely remain dominant, followed by transportation and street furniture advertising. The automotive, retail, and consumer goods sectors are likely the primary end-users, although healthcare and BFSI (Banking, Financial Services, and Insurance) are anticipated to exhibit increasing ad spend in the coming years. However, challenges remain, such as the need to address potential regulatory hurdles and concerns about environmental impact, especially related to energy consumption of digital displays. Nevertheless, the overall trajectory suggests a positive outlook for the Thailand OOH and DOOH market over the forecast period. Recent developments include: April 2024: Plan B Media, an out-of-home (OOH) media service provider, teamed up with Vistar Media, a global provider of technology solutions for OOH media. Their collaboration aims to introduce advanced programmatic solutions to the digital out-of-home (DOOH) advertising markets in Thailand and Singapore. Programmatic DOOH utilizes technology to automate the real-time buying and selling of advertising space. This enables advertisers to deliver precise, contextually relevant messages to their target audience., January 2024: Location Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners and a subsidiary of Moving Walls Group, integrated over 700 screens from UpMedia, an elevator DOOH media owner based in Thailand. The integration further broadens the reach of the Moving Hearts initiative. This initiative automates the connection between charities, community organizations, and last-minute OOH media inventory.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.

The Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market presents a compelling growth opportunity. With a 2025 market size of 497.10 million USD and a projected Compound Annual Growth Rate (CAGR) of 4.89% from 2025 to 2033, the industry is poised for significant expansion. This growth is fueled by increasing urbanization, rising disposable incomes, and the proliferation of digital screens in high-traffic areas. The adoption of programmatic DOOH, allowing for targeted and data-driven advertising campaigns, is a key driver, alongside the expanding use of DOOH in transportation hubs like airports and transit systems. Traditional static OOH, while still significant, is experiencing a gradual shift towards digital formats, driven by the enhanced measurement and targeting capabilities of DOOH. Key segments like retail and consumer goods, automotive, and healthcare are major contributors to market growth, leveraging OOH and DOOH for impactful brand building and product promotion. Competition is moderate, with several key players including Vistar Media, Hivestack, and several regional companies vying for market share. Challenges include the need for improved infrastructure in some areas and the ongoing competition from digital advertising channels. However, the increasing sophistication of DOOH technology and the growing focus on data-driven campaigns suggest a strong outlook for continued expansion. The dominance of digital formats within the OOH sector is expected to accelerate, pushing the industry towards greater precision and efficiency in advertising campaigns. This will likely attract more investment from both domestic and international players. Furthermore, the integration of DOOH with mobile technologies, enabling location-based targeting and interactive experiences, will likely be a crucial factor in sustaining the market's upward trajectory. Future growth will depend on addressing infrastructure limitations, fostering industry standardization for measurement and reporting, and successfully navigating the competitive landscape. Innovative approaches, such as integrating DOOH into smart city initiatives and leveraging augmented reality, are likely to be key differentiators for success within the evolving Thai OOH and DOOH landscape. Maintaining a balance between traditional and digital formats will be vital for maximizing reach and effectiveness across diverse target audiences. Recent developments include: April 2024: Plan B Media, an out-of-home (OOH) media service provider, teamed up with Vistar Media, a global provider of technology solutions for OOH media. Their collaboration aims to introduce advanced programmatic solutions to the digital out-of-home (DOOH) advertising markets in Thailand and Singapore. Programmatic DOOH utilizes technology to automate the real-time buying and selling of advertising space. This enables advertisers to deliver precise, contextually relevant messages to their target audience., January 2024: Location Media Xchange (LMX), an enterprise software provider for out-of-home (OOH) media owners and a subsidiary of Moving Walls Group, integrated over 700 screens from UpMedia, an elevator DOOH media owner based in Thailand. The integration further broadens the reach of the Moving Hearts initiative. This initiative automates the connection between charities, community organizations, and last-minute OOH media inventory.. Key drivers for this market are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Potential restraints include: Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects, Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States. Notable trends are: Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.