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The United States toilet paper market reached approximately USD 10.74 Billion in 2024. The market is projected to grow at a CAGR of 4.90% between 2025 and 2034. It is estimated to reach a value of around USD 17.33 Billion by 2034.
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The U.S. toilet paper market expanded modestly to $10.2B in 2024, increasing by 4.1% against the previous year. In general, the total consumption indicated a remarkable increase from 2012 to 2024: its value increased at an average annual rate of +6.9% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -0.9% against 2022 indices.
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The United States toilet paper market reached approximately USD 10.74 Billion in 2024. The market is projected to grow at a CAGR of 4.90% between 2025 and 2034. It is estimated to reach a value of around USD 17.33 Billion by 2034.