2 datasets found

  1. What consumers find creepy or cool about targeted ads & personalization 2024...

    • statista.com
    • flwrdeptvarieties.store
    Updated Jan 10, 2024
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    Statista Research Department (2024). What consumers find creepy or cool about targeted ads & personalization 2024 [Dataset]. https://www.statista.com/topics/11400/personalization-in-e-commerce/
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    Dataset updated
    Jan 10, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    Around seven out of 10 consumers interviewed in a 2024 survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, 55 percent of respondents stated that ads based on location data were creepy.

  2. What global consumers find creepy or cool about targeted ads &...

    • statista.com
    Updated Feb 13, 2024
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    Statista (2024). What global consumers find creepy or cool about targeted ads & personalization 2023 [Dataset]. https://www.statista.com/statistics/1411110/consumer-perceptions-targeted-ads-and-personalization-worldwide/
    Explore at:
    Dataset updated
    Feb 13, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2023 - Nov 2023
    Area covered
    Worldwide
    Description

    Around eight out of 10 consumers interviewed in a 2023 global survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, 64 percent of respondents stated that ads based on location data are creepy.

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Share
FacebookFacebook
TwitterTwitter
Email
Click to copy link
Link copied
Close
Cite
Statista Research Department (2024). What consumers find creepy or cool about targeted ads & personalization 2024 [Dataset]. https://www.statista.com/topics/11400/personalization-in-e-commerce/
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What consumers find creepy or cool about targeted ads & personalization 2024

Explore at:
Dataset updated
Jan 10, 2024
Dataset provided by
Statistahttp://statista.com/
Authors
Statista Research Department
Description

Around seven out of 10 consumers interviewed in a 2024 survey considered getting recommendations from a brand based on past purchases cool. Shoppers also liked to receive personalized offers and email reminders about an abandoned shopping cart. On the other hand, 55 percent of respondents stated that ads based on location data were creepy.

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