As of 2024, Amazon was ranked as the world’s most valuable retail brand, with a brand value of around 185 billion U.S. dollars. Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics, digital content as well as other local services such as daily deals and groceries. Alibaba, Home Depot, and Walmart were the next most valuable retail brands in the world that year. Brand value Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name. Walmart Walmart, formerly known as Wal-Mart Stores, Inc., is one of the most well-known and valuable brands in the world. Walmart generates revenue through retail, wholesale, membership club, and online product sales. The multinational company generated the most retail revenue in the world in 2021.

As of 2025, Amazon was the most valuable retail brand in the world with an estimated brand value of about *** billion U.S. dollars. Amazon is an international e-commerce company offering online retail, computing services, consumer electronics, digital content, as well as other local services such as daily deals and groceries. With a market share of **** percent, Amazon consolidates itself as the leading e-commerce retailer in the United States.