As of July 2025, lifetime unit sales of Xbox One consoles in North America reached nearly 33 million, while in Europe, lifetime unit sales surpassed 12.8 million. In total, nearly 58 million Xbox One units have been sold worldwide as of November 2024. Xbox console history Xbox is a video game brand created by Microsoft, the U.S. technology corporation which produces computer software, consumer electronics, personal computers, and a range of other services. The Xbox video game console is the most widely known product under the Xbox umbrella, with the first Xbox console released in North America in November 2001, and worldwide the following year. Since then, Microsoft has released a further four video game consoles – Xbox 360, Xbox One, Xbox Series X, and Xbox Series S. Console competitors Of the all-time sales of video game consoles, Microsoft registers just one device, the Xbox 360, in the top ten. Looking more closely toward the top of the list, Sony registers two of its products in the top five, with Nintendo’s DS, Game Boy and Switch devices making up the rest. In terms of lifetime sales, Sony has sold nearly twice as many of its PlayStation 4 consoles compared to the Xbox One. This trend is expected to continue with the latest generation of PlayStation and Xbox consoles.