YouTube: annual engagement rate 2022-2023, by audience size
- statista.com
Updated Jan 16, 2024
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EmailClick to copy linkLink copiedCiteYouTube: annual engagement rate 2022-2023, by audience size [Dataset]. https://www.statista.com/statistics/1441266/youtube-annual-engagement-by-number-of-subscribers/Dataset updatedJan 16, 2024Area coveredWorldwide, YouTubeDescriptionIn 2023, the engagement rate among smaller YouTube channels experienced a decrease compared to the previous year. Accounts with less than 500 followers saw engagements of 33 percent in the last examined year, while in 2022 the engagement rate for small small accounts was of 40 percent. In comparison, YouTube channels between 10,000 and 50,000 subscribers saw an increase in engagement rate, going from 21.71 percent to 27.84 percent.
YouTube: average engagement rate 2023-2024
- statista.com
Updated Aug 19, 2024ShareFacebookTwitterEmailClick to copy linkLink copiedCiteStatista (2024). YouTube: average engagement rate 2023-2024 [Dataset]. https://www.statista.com/statistics/1485376/youtube-average-engagement-rate/Dataset updatedAug 19, 2024Time period coveredSep 2023 - Mar 2024Area coveredYouTube, WorldwideDescriptionIn 2024, the engagement rate on YouTube content experienced a small decrease compared to the previous year. The average engagement rate on YouTube was of 3.87 percent in the last examined period, down from the 3.97 percent recorded in 2023.
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FacebookTwitterEmailIn 2023, the engagement rate among smaller YouTube channels experienced a decrease compared to the previous year. Accounts with less than 500 followers saw engagements of 33 percent in the last examined year, while in 2022 the engagement rate for small small accounts was of 40 percent. In comparison, YouTube channels between 10,000 and 50,000 subscribers saw an increase in engagement rate, going from 21.71 percent to 27.84 percent.