YouTube U.S. engagement rates of influencers 2023, by followers
- statista.com
Updated Jun 14, 2023
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EmailClick to copy linkLink copiedCiteStatista (2023). YouTube U.S. engagement rates of influencers 2023, by followers [Dataset]. https://www.statista.com/statistics/1400228/youtube-engagement-influencers-followers/Dataset updatedJun 14, 2023Time period coveredJan 1, 2023 - Jun 14, 2023Area coveredUnited StatesDescriptionBetween January and June 2023 in the United States, YouTube influencers with an audience of between 100,000 and ******* thousand followers had an average engagement rate of ***** percent. YouTube influencers with over *********** followers achieved an engagement rate of *** percent.
YouTube influencer engagement rates worldwide 2023
- statista.com
Updated Jun 17, 2025ShareFacebookTwitterEmailClick to copy linkLink copiedCiteStatista (2025). YouTube influencer engagement rates worldwide 2023 [Dataset]. https://www.statista.com/statistics/1257518/youtube-influencer-engagement-rate/Dataset updatedJun 17, 2025Time period covered2023Area coveredYouTube, WorldwideDescriptionIn 2023, YouTube influencers with between 1,000 and ***** followers had an engagement rate, amounting to *** percent. The rate for influencers with more 1,000,000 followers was higher - *** percent.
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FacebookTwitterEmailBetween January and June 2023 in the United States, YouTube influencers with an audience of between 100,000 and ******* thousand followers had an average engagement rate of ***** percent. YouTube influencers with over *********** followers achieved an engagement rate of *** percent.