In 2023, online fashion retailer Zalando had earned 10.14 billion euros through its online sales, a decrease compared to the previous year at 10.34 billion euros. The platform was founded in Germany and is currently based in Berlin. Leading online fashion shop Zalando is one of the best-known and most successful online shops in Germany, especially among female consumers. Active Zalando customer numbers have only been growing in recent years. When looking at quarterly figures, specifically for the second quarter of 2021, there were 44.5 million online shoppers on Zalando. Five years ago in the same quarter this number amounted to 18.8 million. Zalando ranked third among the 10 most successful online shops in Germany in terms of revenue. Buying clothes online Clothing and apparel were the best-selling product group in German online retail, followed by consumer electronics and digital products. In fact, a rising number of German consumers stated they would rather shop for clothing online than in-store.

In 2024, online fashion retailer Zalando had earned around 10.57 billion euros through its online sales, a decrease compared to the previous year at 10.14 billion euros. The platform was founded in Germany and is currently based in Berlin. Dressed to succeed Zalando is an online fashion retailer based in the German capital Berlin. The multi-brand store focuses on shoes and clothing. Founded in 2008, Zalando now operates not only in Germany, but also in other European countries, as well as worldwide. After a dip in net income in 2018, the year after the company once again recorded an increase in revenue. 2020 and 2021, saw a very significant increase whilst 2022 and 2023 saw much smaller increase in net income. Zalando’s active customer numbers have grown year after year, most recently counting just over 50 million. Belle of the ball In Germany, Zalando is among the most popular online stores. With the ongoing expansion of e-commerce across industries and countries, and online shopping levels as a result, established online fashion retailers such as Zalando have solid potential for continued success on the market. At the same time, online fashion retail is an increasingly competitive space.