As of February 2025, two billion users were accessing the WhatsApp messenger on a monthly basis. The app’s reach in usage penetration is particularly strong in markets outside the United States, and it is one of the most popular mobile social apps worldwide. WeChat amassed over 1.38 billion users, and Facebook Messenger amassed around 947 million users worldwide. Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of the smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons.

We asked U.S. consumers about "Most used messenger by brand" and found that "Facebook Messenger" takes the top spot, while "Viber" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 13,689 consumers in the United States.

The global mobile messaging apps market is experiencing robust growth, driven by the increasing penetration of smartphones, affordable data plans, and the rising demand for instant communication solutions. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $150 billion by 2033. This expansion is fueled by several key factors. Firstly, the continuous innovation in features, such as enhanced security, multimedia sharing, and integration with other platforms, is attracting a wider user base. Secondly, the emergence of business-oriented messaging solutions is driving adoption among enterprises for communication, customer service, and marketing purposes. Finally, the growing popularity of social commerce and integrated payment gateways within messaging apps is further boosting market revenue. However, regulatory challenges related to data privacy and security, along with the intense competition among established players and emerging startups, pose significant restraints to market growth. The market is segmented by application (primarily focusing on users aged 50 and above, reflecting a growing segment of tech-savvy older adults), and deployment type (on-premise and cloud-based). The cloud-based segment dominates due to its scalability, cost-effectiveness, and accessibility. Geographic distribution shows strong growth across regions, with North America and Asia-Pacific leading the market due to high smartphone penetration and tech-savviness of their populations. The competitive landscape is characterized by a mix of established tech giants (Tencent, Facebook, etc.) and specialized players catering to niche markets. While established players benefit from substantial user bases and brand recognition, smaller companies are innovating with specialized features and tailored user experiences. The market's future hinges on the evolution of messaging functionalities, including the integration of Artificial Intelligence (AI) for personalized experiences, improved security protocols to address data breaches, and the expansion into new verticals such as healthcare and education. Successful players will need to adapt rapidly to changing user preferences, technological advancements, and regulatory environments, maintaining a delicate balance between innovation and user privacy.

Introduction

Surprising Viber Statistics: Viber is a free messaging and calling application that allows people to connect with their friends and family globally. This app was launched in 2010, and it soon became popular because of its many easy and effective features. Viber allows users to send text messages and voice and video calls, as well as share photos and videos.

Now, the app can be used on many devices, such as smartphones and computers, making it convenient for everyone. Viber is mostly known for its strong security system, which protects users' conversations with end-to-end encryption. To date, the app has more than 1 billion registered users and is widely used in many countries, especially in Eastern Europe and Asia. Its user-friendly design and useful features continue to attract new users every year.

The global anonymous messaging app market size is projected to reach USD 426.1 million by 2033, exhibiting a CAGR of XX% during the forecast period. Rising concerns about online privacy and the growing popularity of end-to-end encryption technologies drive market growth. These apps allow users to send and receive messages without revealing their identities, making them a valuable tool for whistleblowers, activists, and individuals seeking anonymity in their online communication. Increasing smartphone penetration and advancements in mobile technologies further fuel market expansion. Segmentation-wise, the iOS segment holds a significant market share due to the strong presence of Apple's iMessage and other popular anonymous messaging apps in the iOS ecosystem. The personal segment dominates the market application due to the widespread use of anonymous messaging apps for recreational purposes and social interactions. The enterprise segment is expected to witness substantial growth as businesses and government agencies embrace these apps for secure communication and data sharing. Geographically, North America leads the market with a robust IT infrastructure and a high adoption rate of mobile technologies. Asia Pacific is projected to experience rapid growth due to the increasing smartphone penetration and mobile-centric population in the region. Key players in the market include Signal, Telegram, WickrMe, and Viber. Emerging trends such as the integration of AI and blockchain technology are expected to shape the future of the anonymous messaging app market, offering enhanced security and anonymity features to users.

According to a survey conducted among internet users in the United States in 2024, Facebook Messenger was the most popular messaging service, with 55 percent of respondents using it. Additionally, 39 percent of U.S. adults reported using Instagram. Only two percent of U.S. adults were using the messenger apps Viber and Whisper.

The global texting software market is experiencing robust growth, driven by the increasing adoption of smartphones, rising demand for seamless communication across personal and enterprise sectors, and the integration of advanced features like automation and analytics within messaging platforms. The market size in 2025 is estimated at $15 billion, showcasing significant expansion from its 2019 value. This growth trajectory is projected to continue at a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033. This substantial growth is fueled by several key factors. Firstly, the cloud-based segment dominates the market due to its scalability, cost-effectiveness, and accessibility. Secondly, the enterprise application segment is experiencing rapid expansion as businesses leverage texting for customer engagement, marketing campaigns, and internal communication. The rising popularity of omnichannel marketing strategies further contributes to this growth. While the on-premises segment still holds a niche, the trend is clearly shifting towards cloud solutions. Challenges like data privacy concerns and the need for robust security measures remain, but the overall market outlook remains highly positive. The market's regional distribution reveals North America and Europe as dominant players, owing to higher smartphone penetration and advanced technological adoption. However, the Asia-Pacific region is anticipated to show significant growth in the forecast period, driven by expanding internet accessibility and the increasing adoption of mobile technologies in developing economies such as India and China. Key players like Google, WhatsApp, and others continue to innovate, integrating AI-powered features and enhancing user experiences. The competitive landscape is intense, with both established giants and emerging players vying for market share. This necessitates continuous innovation, strategic partnerships, and a focus on providing tailored solutions to meet diverse user needs across segments and regions.

The global mobile messaging apps market size was valued at USD 20.8 billion in 2025 and is projected to grow at a CAGR of 10.4% from 2025 to 2033. The increasing adoption of smartphones and the growing popularity of instant messaging services are driving the growth of the mobile messaging apps market. The market is segmented by deployment type (on-premise and cloud-based), application (20-30 years old, 31-40 years old, 41-50 years old, and over 50 years old), and region (North America, Europe, Asia Pacific, Middle East & Africa, and South America). Key market players include Tencent, BBM, Facebook, Kiki Interactive, Line, Twitter Direct Message, Hike, Skype, Telegram, Viber, and VoxerNet LLC. The market is highly competitive, with vendors focusing on developing innovative and feature-rich apps to attract and retain users. The market is expected to witness significant growth in developing regions such as Asia Pacific and Middle East & Africa, where smartphone adoption is increasing rapidly. Additionally, the growing demand for enterprise messaging solutions is expected to provide further growth opportunities for the market. Mobile Messaging Apps: A Deep Dive into the Industry Landscape

The global Mobile VoIP market is experiencing robust growth, driven by the increasing adoption of smartphones, rising data consumption, and the decreasing cost of mobile data plans. The market's expansion is further fueled by the growing demand for affordable and feature-rich communication solutions, particularly in developing economies. Businesses are increasingly leveraging Mobile VoIP for cost-effective internal communication and customer service, contributing significantly to market expansion. Several key trends are shaping the market landscape. The integration of Mobile VoIP with other communication platforms, such as instant messaging and video conferencing, is enhancing user experience and driving adoption. Furthermore, the rise of cloud-based Mobile VoIP services is providing businesses with greater flexibility and scalability. While market growth faces some restraints, such as security concerns related to data breaches and regulatory hurdles in certain regions, these challenges are being addressed through technological advancements and improved security protocols. The market is segmented by type (e.g., IP-based, SIP-based) and application (e.g., personal use, business communication), allowing for a nuanced understanding of specific market niches. The competitive landscape is characterized by both established players and emerging startups, leading to innovation and increased competition. Geographically, North America and Europe currently hold a substantial market share, but regions like Asia-Pacific are projected to witness rapid growth, propelled by increasing smartphone penetration and internet access. Overall, the Mobile VoIP market is poised for sustained expansion over the forecast period, with the continued convergence of communication technologies and expanding global internet connectivity. The projected CAGR, while not explicitly provided, is likely to fall within the range of 10-15% based on observed industry growth rates in similar technology sectors. This growth is underpinned by consistent improvements in mobile network infrastructure and the ongoing demand for cost-effective communication solutions across various user segments. The market size in 2025, although not specified, can be reasonably estimated considering the historical data and projected growth; a logical estimation would place it in the billions of dollars, reflecting the widespread adoption and substantial market penetration of Mobile VoIP services worldwide. This estimation is supported by the substantial number of established players and the continuous entry of new competitors vying for a slice of this growing market.

We asked UK consumers about "Most used messenger by brand" and found that "WhatsApp" takes the top spot, while "Viber" is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 4,751 consumers in the UK.

The global virtual business phone number service market size was valued at USD 10.04 billion in 2022 and is projected to grow from USD 11.37 billion in 2023 to USD 23.40 billion by 2030, exhibiting a CAGR of 10.2% during the forecast period. The market growth is primarily driven by the increasing adoption of cloud-based communications solutions, the growing remote work trend, and the need for businesses to maintain a professional image. North America is expected to hold the largest market share throughout the forecast period, owing to the early adoption of advanced technologies and the presence of a large number of technology companies in the region. Asia Pacific is projected to be the fastest-growing region, driven by the rapidly growing number of SMEs and the increasing penetration of smartphones and internet services in the region. Key players in the market include Zoom, Rakuten Viber, Cisco, Microsoft, Mitel, RingCentral, Avaya, Twilio, Meta, and 8x8.

The global live chat app market, currently valued at $925 million in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.5% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of e-commerce and online customer service necessitates readily available and efficient communication channels. Live chat apps offer businesses a cost-effective solution to provide immediate support and enhance customer satisfaction, leading to improved brand loyalty and increased sales conversions. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are enabling the development of more sophisticated chatbots capable of handling a wider range of customer inquiries, further boosting market growth. The growing prevalence of mobile devices and high-speed internet access also contributes significantly, making live chat a convenient and accessible communication method for both businesses and consumers. The market is segmented by application (primarily focusing on the 50+ age demographic, indicating a growing need for accessible communication tools across age groups) and deployment type (on-premises and cloud-based solutions). The cloud-based segment is expected to dominate due to its scalability, cost-effectiveness, and ease of implementation. Competition within the market is intense, with established tech giants like Tencent, Facebook, and Skype competing alongside specialized providers such as Kiki Interactive and Viber. The success of individual players hinges on factors such as the ease of use of their platform, the integration with other business tools, advanced features like AI-powered chatbots, and strong security protocols to protect user data. Regional variations in market penetration are expected, with North America and Asia Pacific likely to be the dominant regions due to higher internet penetration and a greater concentration of businesses adopting live chat solutions. However, developing regions in other parts of the world are also expected to show significant growth as internet access expands and businesses adopt more digitally-focused strategies. The restraints on market growth could include concerns about data security and privacy, the need for ongoing maintenance and updates of the applications, and the potential for high initial investment costs for businesses implementing comprehensive live chat solutions.

When it comes to Poles communicating with their friends and family through mobile apps, the Facebook messaging app was the most frequently chosen mobile app. As of February 2022, 86 percent of Polish people used the Messenger application to communicate with others. WhatsApp ranked second, with 54 percent of respondents using the app. Polish instant messaging client Gadu-Gadu came second to last with approximately one in 10 respondents communicating through the app.

The profile of a Messenger user 

Mobile communication in Poland has been dominated by Facebook messenger. In January 2022, there were over 18 million Messenger users in Poland, which constituted an increase of roughly 1.5 million users compared to the year before. The majority of the app’s users were between 25 and 34 years old, with women dominating the age group share. Moreover, the same age group made up the highest share of the social media advertising audience Facebook, Instagram, and FB Messenger in Poland.

Mobile messaging 

 Mobile messaging is a type of instant online chat that offers real-time text transmission via the internet. In Poland, mobile devices are used by almost 63 percent of users to access the virtual world, with Samsung and Xiaomi holding the largest share of the smartphone market in the country. Therefore, Poles are open to communicating with others through mobile apps. Just over 32 percent of average internet users and almost 68 percent of Poles threatened with Internet addiction use the internet every day or nearly every day to contact friends via messengers such as Messenger (Facebook), WhatsApp, or GG (Gadu-Gadu). Moreover, almost half of Poles enjoy using emoticons as they find the virtual smileys an important way of expressing their emotions.

The global virtual business phone number solution market is projected to reach a value of million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). The increasing demand for cost-effective communication solutions, the growing adoption of cloud-based services, and the surge in remote work trends are the primary drivers fueling market growth. The market is segmented based on type (Android OS, iOS, Window OS, Others) and application (SMEs, Large Enterprises). North America holds the largest market share, followed by Europe and Asia Pacific. Key trends shaping the market include the integration of artificial intelligence (AI) and machine learning (ML) technologies, the rise of unified communications and collaboration (UCC) solutions, and the growing popularity of subscription-based pricing models. Restraints to market growth include security concerns, regulatory compliance issues, and the lack of technical expertise in some organizations. Major companies operating in the market include Zoom, Rakuten Viber, Cisco, Microsoft, and Mitel.

The global virtual business phone number software market is poised for significant growth over the forecast period, with a remarkable CAGR of XX% during 2025-2033. Valued at XXX million in 2025, the market is projected to reach a value of XXX million by 2033. Key drivers fueling this expansion include the rising demand for remote work solutions, the proliferation of mobile devices, and the increasing need for cost-effective communication channels. The market is segmented by type (Android OS, iOS, Windows OS, Others) and application (SMEs, Large Enterprises). Large enterprises are expected to hold a dominant share in the market, owing to their high adoption of advanced communication systems and the need for improved collaboration and customer service. Key players in the market include Zoom, Rakuten Viber, Cisco, Microsoft, Mitel, and RingCentral. North America and Europe are expected to remain the largest regional markets, while Asia-Pacific is projected to witness the fastest growth during the forecast period.

[Keywords] Market include Viber, Nextiva, 8×8, Aircall, Grasshopper

Learn more about Market Research Intellect's Physical Contact Fiber Optic Connector Market Report, valued at USD 3.5 billion in 2024, and set to grow to USD 5.8 billion by 2033 with a CAGR of 7.2% (2026-2033).