Victoria’s Secret, one of the most well-known retailers of women’s lingerie in the world, had global net sales amounting to approximately 6.23 billion U.S. dollars in 2024. Until 2021, Victoria’s Secret was one of the flagship brands of American retailer, L Brands. In 2021, Victoria's Secret & Co. separated from its parent company L Brands. The development of an iconic fashion brand Victoria’s Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women’s lingerie. This led to the creation of Victoria’s Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria’s Secret is also impressive. As of February 1, 2025, the specialty retailer had 806 stores in operation throughout North America alone. The United States is the largest underwear market worldwide. The brand has a high awareness in the North American country, at 89 percent of online fashion consumers in 2024. The annual Victoria’s Secret Fashion Show also adds to the iconic nature of the brand, with a host of supermodels showcasing the brands’ latest ranges of merchandise.

This timeline depicts the net sales of Victoria's Secret worldwide from 2011 to 2024, by segment. In 2024, the global net sales of Victoria's Secret direct amounted to about two billion U.S. dollars.

The global erotic lingerie market, valued at $21.94 billion in 2025, is projected to experience robust growth, driven by increasing disposable incomes, evolving consumer preferences towards self-expression and body positivity, and the rise of online retail platforms offering discreet and convenient shopping experiences. The market's Compound Annual Growth Rate (CAGR) of 6.73% from 2019 to 2024 suggests a continued upward trajectory through 2033. Key segments driving growth include bras and briefs, which account for a significant portion of the market share, fueled by innovation in design, materials, and technology offering enhanced comfort and aesthetics. The online sales channel is experiencing exponential growth, outpacing traditional brick-and-mortar stores as consumers increasingly prefer the privacy and wider selection offered by e-commerce. However, challenges such as stringent regulations surrounding the marketing and advertising of erotic lingerie in certain regions and the potential for counterfeit products impacting brand reputation represent significant restraints to market expansion. Geographic variations are also evident, with North America and Europe currently holding the largest market share, while the Asia-Pacific region presents substantial growth potential due to rising awareness and changing cultural norms. The competitive landscape is characterized by a mix of established global players like Victoria's Secret & Co. and Triumph International, alongside rapidly growing direct-to-consumer brands like Zivame that cater to specific market needs and preferences. The market is also witnessing increased diversification with new entrants offering sustainable, ethically sourced products catering to growing consumer demand for responsible consumption. Future growth will be influenced by the increasing integration of technology within the industry, including personalized recommendations through online platforms and the use of augmented reality (AR) for virtual try-ons, and the adoption of sustainable practices across the entire supply chain, thereby reinforcing consumer trust and enhancing brand loyalty. Further segmentation, focusing on specific body types and preferences, will likely be a key differentiator for success in this evolving market. Recent developments include: May 2022: CalidaHolding AG acquired the American premium lingerie brand Cosabella. The brand offers high-waisted panties, lace bralettes, strapless bras, wireless bras, push-up bras, t-shirt bras, baby dolls, camisoles, etc., with a wide range of cup sizes and shapes., March 2022: Zivame launched an online sale event, Grand Lingerie Festival, in partnership with Bollywood celebrity Ananya Pandey. The Grand Lingerie Festival sale promotes the brand's sales through a widely distributed TV media campaign for which the brand made investments across all digital channels., May 2021: Japanese intimates brand Wacoal announced the release of My Bra Fit, an app that employs AI (artificial technology) technology to calculate users' bra sizes and suggest products that suit their needs. Customers can select and shop these suggestions seamlessly.. Notable trends are: Growing Influence of Endorsements and Social Media Marketing.

The global women's panties market is poised for significant expansion, projected to reach an estimated USD 25,000 million by 2025, with a robust Compound Annual Growth Rate (CAGR) of 5.5% projected through 2033. This growth is largely propelled by evolving consumer preferences, increasing disposable incomes in emerging economies, and a heightened focus on personal comfort and style. The "Online Sales" segment is expected to be a dominant force, driven by the convenience of e-commerce platforms and the ability for consumers to discreetly browse and purchase a wide variety of products. This trend is further amplified by the growing influence of social media and online fashion influencers, shaping purchasing decisions. Additionally, advancements in fabric technology, leading to more sustainable and comfortable options, are also contributing to market expansion. The increasing demand for specialized intimates, catering to different body types and occasions, is also a key driver for market growth. However, the market is not without its challenges. The "Offline Sales" segment, while still significant, faces pressure from the burgeoning online retail landscape. Price sensitivity among a segment of consumers and the perceived high cost of premium or specialized intimate wear can act as restraints. Intense competition among established brands and the influx of new entrants necessitate continuous innovation in product design, marketing, and distribution strategies. Key market players like Calvin Klein, Hanes, and Victoria's Secret are actively investing in product diversification and digital transformation to maintain their market positions. Geographically, North America and Europe currently represent mature markets with steady demand, while the Asia Pacific region, particularly China and India, is emerging as a high-growth area due to its large and rapidly urbanizing population. This in-depth report provides a comprehensive analysis of the global women's panties market, encompassing a study period from 2019 to 2033, with a base year of 2025 and a forecast period of 2025-2033, building upon the historical data from 2019-2024. The report delves into market dynamics, segment performance, and future projections, offering valuable insights for stakeholders seeking to navigate this dynamic industry. The estimated market size, reaching into the millions of dollars, reflects the significant economic footprint of this essential apparel category.

The global bikini market, encompassing a diverse range of styles, materials, and price points, is a dynamic and competitive sector. While precise market sizing data isn't provided, considering the presence of major luxury brands like Chanel and Dolce & Gabbana alongside more affordable options like Billabong and Maaji, we can infer a substantial market size, likely in the billions of dollars. The compound annual growth rate (CAGR), though unspecified, is expected to reflect positive growth driven by several key factors. These drivers include increasing participation in water sports and beach activities, rising disposable incomes in developing economies, the influence of social media and celebrity endorsements fueling fashion trends, and the continuous innovation in design and fabric technology offering more sustainable and comfortable options. The market segments likely include different styles (e.g., triangle bikinis, bandeau bikinis, high-waisted bikinis), price ranges (luxury, mid-range, budget), and materials (recycled materials, sustainable fabrics, traditional textiles). Market restraints include seasonal fluctuations in demand, the impact of economic downturns on discretionary spending, and evolving consumer preferences that can quickly render certain styles obsolete. However, the adaptability of bikini design and the integration of sustainable practices are mitigating some of these challenges. The competitive landscape is highly fragmented, with established international brands competing against smaller, niche players. Successful companies are focusing on strong branding, innovative designs, and effective marketing strategies to capture market share. Geographic regions with strong beach cultures and tourism industries (e.g., North America, Europe, Australia) are likely to dominate the market, although emerging markets in Asia and Latin America offer significant growth potential. Looking ahead, we can expect continued growth propelled by technological advancements, a heightened focus on sustainability, and an evolving consumer landscape that embraces diverse styles and body positivity.

The global no steel ring underwear market is experiencing robust growth, projected to reach a market size of $241.46 million in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 5.8% from 2019 to 2033. This expansion is driven by several key factors. Increasing consumer awareness of the health benefits associated with wire-free bras, such as improved comfort, reduced breast pain, and better posture support, is fueling demand. Furthermore, the rising popularity of athleisure and comfortable loungewear is contributing to the market's growth. The growing preference for natural and breathable fabrics in underwear, coupled with the increasing adoption of online retail channels, also significantly impacts market expansion. The market segmentation reveals that vest-type and hook-type no steel ring underwear hold significant market shares, reflecting diverse consumer preferences. Online sales are rapidly growing as consumers increasingly prefer the convenience and variety offered by e-commerce platforms. The market's growth trajectory is expected to remain positive throughout the forecast period (2025-2033). While specific restraints are not detailed in the provided data, potential challenges could include competition from traditional wired bras, fluctuating raw material prices, and the potential for shifts in consumer preferences. However, the continued focus on comfort, health, and sustainability in the apparel industry suggests that the no steel ring underwear market will maintain its upward momentum. The key players in the market, including Victoria's Secret, Calvin Klein, and several Asian brands, are actively innovating and expanding their product lines to cater to evolving consumer demands, further solidifying the market's growth potential. Geographical analysis indicates a strong presence across various regions, with North America and Asia-Pacific potentially demonstrating the highest growth potential due to high consumer spending and evolving fashion trends.

The seamless and invisible underwear market is experiencing robust growth, driven by increasing demand for comfortable, discreet undergarments that seamlessly integrate with various clothing styles. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033, reaching approximately $28 billion by 2033. This expansion is fueled by several key factors, including the rising popularity of athleisure wear, which necessitates comfortable and undetectable underlayers, and the growing awareness of body positivity and inclusivity, leading to a preference for garments that feel natural and non-restrictive. Furthermore, technological advancements in fabric technology, such as the use of innovative materials like microfiber and seamless knitting techniques, are contributing to improved comfort, durability, and aesthetics. The online sales channel is experiencing rapid growth, reflecting the increasing preference for convenient and personalized shopping experiences. Strong brand presence from established players like Calvin Klein, Hanes, and Victoria's Secret, alongside the emergence of innovative brands such as Ubras and Spanx, is further shaping market dynamics and driving competition. The market segmentation reveals strong demand across various material types, with cotton, nylon, and microfiber blends dominating due to their breathability, comfort, and cost-effectiveness. However, the premium segment featuring materials like Lycra and silk continues to garner significant interest among consumers seeking high-quality, luxurious alternatives. Geographically, North America and Europe currently hold substantial market shares, owing to high disposable incomes and a preference for premium undergarments. However, emerging economies in Asia Pacific, particularly China and India, are witnessing rapid growth due to increasing urbanization, rising disposable incomes, and changing fashion trends. While factors like raw material price fluctuations pose some challenges, overall, the long-term outlook for the seamless and invisible underwear market remains overwhelmingly positive, with sustained growth expected across various segments and regions.

The global women's silk pajamas market is experiencing robust growth, driven by increasing disposable incomes, a rising preference for comfortable and luxurious sleepwear, and the expanding e-commerce sector. The market size in 2025 is estimated at $2.5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033. This growth trajectory is fueled by several key trends, including the increasing popularity of sustainable and ethically sourced silk pajamas, the rise of personalized and customized sleepwear options, and the growing demand for premium quality sleepwear among millennials and Gen Z consumers. The market is segmented by type (one-piece and two-piece) and application (online and offline sales). While online sales are rapidly gaining traction due to convenience and wider selection, offline sales through department stores and specialty boutiques still maintain a significant market share. Leading brands such as Aimer, Meibiao, and Victoria's Secret are major players, leveraging strong brand recognition and established distribution networks. Geographic segmentation reveals strong demand from North America and Europe, driven by high purchasing power and established fashion trends. However, Asia Pacific is poised for significant growth owing to a burgeoning middle class and increasing awareness of luxury goods. The market also faces certain restraints, including fluctuating raw material prices and the emergence of substitute materials. However, the overall outlook remains positive, with continuous innovation in design and material technology expected to further propel market expansion. The forecast period of 2025-2033 projects continued expansion, reaching an estimated market value of $4.2 billion by 2033. This growth will be fueled by ongoing demand for premium sleepwear, the increasing adoption of online retail channels, and the expansion into emerging markets with growing purchasing power. The competitive landscape is dynamic, with established brands focusing on product innovation and marketing strategies to maintain their market share, while new entrants are focusing on niche segments and digital marketing to gain traction. Strategic partnerships and collaborations between brands and influencers are likely to be key growth drivers in the coming years. Continued focus on sustainability and ethical sourcing will also be crucial for brands looking to appeal to environmentally conscious consumers.

The women's satin pajama market is experiencing robust growth, driven by increasing consumer demand for comfortable, luxurious, and stylish sleepwear. The market, estimated at $2 billion in 2025, is projected to achieve a compound annual growth rate (CAGR) of 7% from 2025 to 2033, reaching approximately $3.5 billion by 2033. This growth is fueled by several key trends: the rising popularity of loungewear and athleisure, a growing emphasis on self-care and comfort, and the increasing availability of sustainable and ethically sourced materials. Furthermore, the market is witnessing a surge in online sales, offering greater convenience and accessibility to a wider range of brands and styles. The segment is highly competitive, with established brands like Victoria's Secret and Calvin Klein vying for market share alongside smaller, niche players focusing on specific attributes, such as sustainable practices or unique designs. Key players are investing in innovative designs, incorporating eco-friendly fabrics, and leveraging social media marketing to engage with their target audience. The market segmentation reflects the diverse consumer preferences. Price points range from budget-friendly options from brands like H&M to premium offerings from designers like Ralph Lauren. Material variations, including different satin weights and blends, cater to different comfort preferences. Design aesthetics span classic, modern, and even novelty styles, reflecting shifting fashion trends. Geographic variations also exist, with North America and Europe currently holding the largest market shares, although emerging markets in Asia are showing significant potential for growth. Despite the positive outlook, challenges exist, including the potential impact of economic downturns on consumer spending, and the need for brands to maintain ethical and sustainable sourcing practices to satisfy increasing consumer expectations. Overall, the women's satin pajama market presents considerable opportunities for established and new entrants, provided they can effectively adapt to evolving consumer needs and preferences.

Bath & Body Works generated revenues amounting to *** billion U.S. dollars in 2024, up from *** billion U.S. dollars in 2020. As its name suggests, Bath & Body Works is a U.S.-based retailer specializing in body care products and home fragrances. The fiscal year end of the company is February 1st, 2025. Bath & Body Works company information Bath & Body Works was a subsidiary of Limited Brands, which also owned the lingerie retailer Victoria’s Secret. In 2020, the Ohio-based retailer announced the sale of its Victoria's Secret division, and then proceeded to change its name to Bath & Body Works, Inc. in 2021. There were ***** Bath & Body Works stores in the United States, and *** locations in Canada as of February 2025. It appears that the consumer demand for scented bath products and candles is on the rise. In 2024, the average Bath & Body Works per store generated nearly ***** million U.S. dollars in sales, up from about *** million U.S. dollars in 2010. Bath & Body Works consumers According to the results of a survey carried out in 2020, it was estimated that around ***** million Americans used a moisturizer from Bath & Body Works. As of March 2022, Bath & Body Works was also one of the most-followed beauty brands on Instagram worldwide, with around **** million followers.

The global Seamless & Invisible Underwear market is poised for significant expansion, projected to reach an estimated market size of USD 3,975 million by 2025, with a robust Compound Annual Growth Rate (CAGR) of 9.5% throughout the forecast period of 2025-2033. This growth is primarily propelled by an increasing consumer demand for comfortable, discreet, and aesthetically pleasing intimate wear. The "invisible" aspect, catering to the desire for smooth silhouettes under tight-fitting clothing, is a major driver. Key manufacturers are investing heavily in innovative fabric technologies and advanced manufacturing processes to deliver superior comfort, breathability, and durability in their seamless offerings. The online sales segment is expected to witness accelerated growth, fueled by the convenience of e-commerce platforms and the growing popularity of direct-to-consumer brands specializing in this niche. Furthermore, the rising disposable incomes across emerging economies, particularly in the Asia Pacific and South America regions, are contributing to increased purchasing power for premium intimate wear. The market's trajectory is also influenced by evolving fashion trends that emphasize form-fitting apparel, making seamless underwear an essential wardrobe staple. Brands are strategically expanding their product portfolios to include a wider variety of styles, colors, and sizes, catering to a diverse consumer base. While the market presents a promising outlook, certain restraints such as the higher price point compared to traditional underwear and potential counterfeiting issues need to be addressed. However, the persistent focus on material innovation, particularly in developing sustainable and eco-friendly seamless fabrics, is expected to mitigate these challenges. The market is characterized by intense competition among established global players and agile new entrants, all striving to capture market share through product differentiation, strategic partnerships, and targeted marketing campaigns. The growing awareness of body positivity and the emphasis on self-care further contribute to the demand for comfortable and aesthetically pleasing intimate wear. This report provides a comprehensive analysis of the global Seamless & Invisible Underwear market, a rapidly expanding segment driven by evolving consumer preferences for comfort, discretion, and aesthetic appeal. The market is characterized by a growing demand for garments that offer a smooth silhouette under various clothing types, contributing to its significant growth trajectory.

In 2024, Macerich's largest shopping mall tenant based on share in total rents in the United States was Victoria’s Secret & Co, which accounted for around *** percent of the company's rental revenue. Foot Locker, Inc. and Dick's Sporting Goods, Inc. followed closely behind.