How high is the brand awareness of Victoria's Secret in the United States?When it comes to fashion online shop users, brand awareness of Victoria's Secret is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Victoria's Secret in the United States?In total, **% of U.S. fashion online shop users say they like Victoria's Secret. What is the usage share of Victoria's Secret in the United States?All in all, **% of fashion online shop users in the United States use Victoria's Secret. How loyal are the customers of Victoria's Secret?Around **% of fashion online shop users in the United States say they are likely to use Victoria's Secret again. What's the buzz around Victoria's Secret in the United States?In April 2024, about **% of U.S. fashion online shop users had heard about Victoria's Secret in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The global lingerie market, valued at $94.78 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.49% from 2025 to 2033. This expansion is driven by several key factors. Firstly, rising disposable incomes, particularly in developing economies, are fueling increased consumer spending on premium lingerie and intimate apparel. Secondly, the growing awareness of body positivity and inclusivity is leading to a broader range of sizes, styles, and fabrics catering to diverse body types and preferences, further stimulating market demand. The shift towards online retail channels also plays a significant role, providing consumers with greater access to a wider selection of brands and products, enhanced convenience, and personalized shopping experiences. Furthermore, innovative product development, incorporating sustainable materials and advanced technologies for comfort and functionality, is attracting a new generation of consumers. Key players like Hansbrands Inc., Jockey International Inc., and Victoria's Secret & Co. are leveraging these trends to maintain market share, while emerging brands are capitalizing on niche segments to establish a presence.
However, the market also faces challenges. Fluctuations in raw material prices, particularly cotton and other natural fibers, can impact production costs and profitability. The increasing competition from private label brands and the rise of fast fashion pose a threat to established players. Maintaining brand loyalty and adapting to evolving consumer preferences remain crucial for sustained success in this dynamic market. The market segmentation likely includes categories based on product type (bras, panties, sleepwear, shapewear), price point (luxury, mass market), distribution channels (online, retail), and target demographic (age, lifestyle). Regional variations in consumer preferences and purchasing power will also contribute to the market's complex growth trajectory. The forecast period of 2025-2033 is expected to witness a significant market expansion driven by these interacting factors. Recent developments include: March 2024: Hanesbrands Inc. launched Hanes Original with SuperSoft fabrics featuring a collection of body basics in modern styles, soft fabrics, and luxurious colors. The range includes high-quality bras for women, available on the company's website, Hanes retail stores, and authorized retailers, including Amazon, Target, Walmart, and Kohl's., March 2024: Wacoal launched its new Comfortable Cool Underwire Bra to cater to women experiencing menopausal symptoms that come with cooling capabilities, moisture-wicking fabric, and endless support., February 2024: Calvin Klein launched the first installment of the Spring 2024 campaign with the global brand ambassador and musical sensation Jennie in Calvin Klein underwear and jeans.. Key drivers for this market are: Influence of Endorsements and Aggressive Marketing, Inclination Toward Healthy Lifestyle And Athleisure. Potential restraints include: Influence of Endorsements and Aggressive Marketing, Inclination Toward Healthy Lifestyle And Athleisure. Notable trends are: Growing Influence of Endorsements and Aggressive Marketing.

The global ladies' panties market is a substantial and dynamic sector, experiencing consistent growth. While precise figures for market size and CAGR are absent from the provided data, a reasonable estimation can be made based on industry trends. Considering the presence of major international brands like Calvin Klein, Victoria's Secret, and Hanes, alongside numerous regional players, the market size in 2025 is likely in the range of $50-70 billion USD. This estimation considers the diverse range of products within the category (ranging from basic cotton panties to luxury lingerie) and the substantial consumer base. Assuming a conservative CAGR of 5% to 7% for the forecast period (2025-2033), driven by factors such as increasing disposable incomes in developing economies, evolving fashion trends, and growing awareness of comfort and hygiene, the market is poised for significant expansion. Key drivers include innovation in materials and designs (sustainable and eco-friendly options gaining traction), the rise of e-commerce platforms offering wider selections and personalized experiences, and the increasing influence of social media marketing on consumer preferences. Restraints might include fluctuations in raw material costs, economic downturns affecting consumer spending, and potential disruptions in supply chains. Segmentation within the market is likely extensive, encompassing fabric type (cotton, silk, lace, etc.), style (briefs, thongs, bikinis, etc.), price point (luxury, mid-range, budget), and target demographic (young adults, mature women, etc.). Competitive dynamics are characterized by established brands leveraging brand recognition and innovation alongside emerging brands focusing on niche segments or sustainable practices. The projected growth trajectory of the ladies' panties market reflects a positive outlook, particularly with the integration of technological advancements. The incorporation of smart fabrics, sustainable materials, and personalized designs caters to the evolving consumer demands for comfort, hygiene, and style. Further market segmentation driven by body positivity and inclusivity initiatives is anticipated. The geographic distribution of market share is likely to see variations, with developed economies possibly exhibiting a more mature, stable growth compared to emerging markets characterized by higher growth potential. Competitive landscape analysis indicates that strategic alliances, product diversification, and targeted marketing will become crucial for success in this highly dynamic marketplace. Detailed analysis of regional variations and segment-specific growth will be needed to gain a comprehensive perspective.

The women's satin pajama market is experiencing robust growth, driven by increasing consumer demand for comfortable, luxurious, and stylish sleepwear. The market, estimated at $2 billion in 2025, is projected to achieve a compound annual growth rate (CAGR) of 7% from 2025 to 2033, reaching approximately $3.5 billion by 2033. This growth is fueled by several key trends: the rising popularity of loungewear and athleisure, a growing emphasis on self-care and comfort, and the increasing availability of sustainable and ethically sourced materials. Furthermore, the market is witnessing a surge in online sales, offering greater convenience and accessibility to a wider range of brands and styles. The segment is highly competitive, with established brands like Victoria's Secret and Calvin Klein vying for market share alongside smaller, niche players focusing on specific attributes, such as sustainable practices or unique designs. Key players are investing in innovative designs, incorporating eco-friendly fabrics, and leveraging social media marketing to engage with their target audience. The market segmentation reflects the diverse consumer preferences. Price points range from budget-friendly options from brands like H&M to premium offerings from designers like Ralph Lauren. Material variations, including different satin weights and blends, cater to different comfort preferences. Design aesthetics span classic, modern, and even novelty styles, reflecting shifting fashion trends. Geographic variations also exist, with North America and Europe currently holding the largest market shares, although emerging markets in Asia are showing significant potential for growth. Despite the positive outlook, challenges exist, including the potential impact of economic downturns on consumer spending, and the need for brands to maintain ethical and sustainable sourcing practices to satisfy increasing consumer expectations. Overall, the women's satin pajama market presents considerable opportunities for established and new entrants, provided they can effectively adapt to evolving consumer needs and preferences.