During the second quarter of 2025, 94.6 percent of internet users worldwide watched online videos on a monthly basis. Between the beginning of 2022 and the end of 2023, online video viewership remained constant among the global digital population. During the third quarter of 2022, approximately 92.8 percent of global users were reported watching online videos.

According to a survey conducted among video marketers worldwide and released in December 2024, 71 percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by 22 percent of respondents saying long-form videos had the highest ROI, while six percent of respondents cited live videos.

During a late 2024 survey among marketing professionals worldwide, 17 percent of respondents stated they allocated between 11 and 20 percent of their marketing budgets to video. Two percent of respondents said they spent between 91 and 100 percent of their budgets to video.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

A survey conducted during the third quarter of 2024 found that over 35 percent of female internet users aged between 16 and 24 years watched vlogs. Overall, women were more likely to watch vlogs worldwide than men. Vlogs are an online video genre that gained popularity in the 2010s, thanks to platforms like YouTube. Vlogs are also a popular video format for influencers, with this type of video content reporting a global usage reach of approximately 23.4 percent in the same examined period.

During a late 2023 survey carried out among marketing professionals worldwide, 90 percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by 86 percent of respondents. TikTok was used by 69 percent of interviewed marketers.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Launched in 2016, TikTok rose to be one of the most popular social app and video platform for global users. In 2021, TikTok had approximately 656 million global users. This figure was projected to increase by around 15 percent year-over-year, reaching 755 million users in 2022. TikTok global installs peaked at the end of 2019, with the app amassing over 318 million downloads. During 2020 and 2021, TikTok download trends experienced a slower growth, amassing 173 million downloads from users worldwide during the last quarter of 2021.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

During a late 2023 survey among marketing professionals worldwide, 78 percent of respondents found YouTube to be an effective video marketing channel. This was followed by 71 percent of respondents finding Facebook effective, while 64 percent cited Instagram.

The Contextual Video Advertising market is experiencing a transformative phase, driven by the intersection of advanced technology and consumer behavior. Contextual video ads utilize artificial intelligence and machine learning to deliver relevant video content based on the user's browsing habits, interests, and surr

The Advertising and Internet Video market has emerged as one of the most dynamic segments of the global economy, revolutionizing how brands communicate with consumers. With the explosive growth of digital media, the integration of video into advertising strategies has become essential for businesses seeking to enhan

The Video Advertising Software market has emerged as a pivotal segment within the broader digital marketing landscape, driven by the increasing consumption of video content across various platforms. As businesses and brands strive to capture the attention of their target audiences, video advertising tools provide es

In recent years, the Native Video Advertising market has emerged as a powerful and dynamic segment within the broader digital marketing landscape. This innovative advertising format seamlessly integrates promotional video content into platforms where it feels like a natural part of the user experience, driving highe

The E-Commerce Video Ad Service market is rapidly evolving, serving as a vital conduit for brands seeking to enhance their online presence and engage consumers more effectively. In today's digital landscape, businesses leverage video advertising to capture attention and drive conversions. This innovative service ena

The Video Games Advertising market has emerged as a dynamic segment within the broader digital advertising landscape, capturing the attention of marketers and consumers alike. As the global gaming industry continues to thrive, now valued in the hundreds of billions, advertisers recognize the immense potential of eng

The Advertising Video Production market is a dynamic and rapidly evolving sector that plays a critical role in how brands connect with their audiences. This market encompasses the creation, editing, and distribution of video content designed to promote products or services, leveraging visual storytelling to engage v

Stock Video Market size was valued at USD 5.99 Billion in 2024 and is projected to reach USD 9.98 Billion by 2032, growing at a CAGR of 8.75% during the forecast period 2026-2032.

Stock Video Market: Definition/ Overview

Stock video is pre-recorded material available for license to filmmakers, video producers and content developers. These movies include a wide range of subjects and scenarios, from natural scenes to urban landscapes and are utilized to supplement video projects without requiring original filming. Stock videos save time and resources by providing high-quality visuals quickly.

Stock video assets are adaptable and can be utilized in a variety of media projects. They improve marketing campaigns, social media postings and advertising by providing professional quality without the cost of specialized shoots. Filmmakers and video developers use them for B-roll, background scenes and visual storytelling. They can also be used in educational videos, presentations and website designs to interest and inform viewers.

Stock video offers the potential to transform content development by allowing for quick, cost-effective production in marketing, education and entertainment. It benefits a wide range of industries, including advertising and movies by strengthening storytelling with high-quality images. As AI progresses, personalized and dynamic stock footage will enhance user experiences making it a useful tool for both creators and corporations.

In 2025, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 840 billion U.S. dollars. Facebook ranked second, valued at around 300.7 billion dollars. Even though the media and entertainment category includes traditional media, such as TV and newspapers, social media and streaming services dominate the top 10 of most valuable brands.

The Display Ads market has evolved significantly over the last decade, becoming an integral component of digital marketing strategies for brands across various industries. Display advertising, which includes banner ads, rich media, and video ads, offers businesses a visually engaging way to reach potential customers