Explore the Digital Video Advertising Market trends! Covers key players, growth rate 34.5% CAGR, market size $458.37 Billion, and forecasts to 2034. Get insights now!

As per Cognitive Market Research's latest published report, the Global Digital Video Advertising market size was USD 55.81 Billion in 2022 and it is forecasted to reach USD 424.96 Billion by 2030. Digital Video Advertising Industry's Compound Annual Growth Rate will be 29.1 % from 2023 to 2030. Factors Impacting on Digital Video Advertising Market

Increasing usage of social media and e-commerce sector adoption is the key factor boosting the demand in the digital video advertising market. In addition, increasing internet use and penetration of smartphones across the globe are likely to fuel the growth of the digital video advertising market.

Digital Video Advertising Market Opportunities:

Increasing innovation in the digital advertising sector and rising new technology adoption by the major player are expected to create growth opportunities for the digital video advertising market in the forecast period.

Digital Video Advertising Market Restraints:

Increasing safety incidents on networks and increasing the price of digital video advertising are hindering the digital video advertising market growth. In addition, digital video ads are banned, and various popular channels including Facebook, YouTube, and others require large investments expected to hinder the growth of the digital video advertising market. What is Digital Video Advertising?

Digital video advertising is known as online video advertising, which is an advertising strategy for a service and specific product in a video format. The video is programmed on several social media platforms including Instagram, games, news websites, Facebook, and mobile applications. In addition, digital video advertising includes online display advertisements on websites and applications this occurs during, after, and before the video stream on the internet.

The Report Covers Video Advertising Companies and the Market is Segmented by Type (Mobile, Desktop), by End-User Industries (Retail, IT and Telecom, Media and Entertainment, Automotive, Financial Services, Consumer Goods and Electronics, Other End-User Industries), by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

In 2024, digital video advertising spending in the United States was estimated at 62.9 billion U.S. dollars. According to the source’s calculations, the spending doubled in the period 2020 to 2023. You say goodbye television, I say hello digital video Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiable Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

The Mobile Video Advertising Market Report is Segmented by End-User (BFSI, IT and Telecom, Healthcare, Media and Entertainment, Education, Retail, Other End-Users), by Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Snapshot img

Digital Video Advertising Market Size 2024-2028

The digital video advertising market size is forecast to increase by USD 527.6 billion at a CAGR of 48.05% between 2023 and 2028. The market is experiencing significant growth due to increasing spending on online video and connected television (CTV) advertising. Technical improvements, such as enhanced targeting capabilities and better ad delivery, are driving this trend. Market expansion hinges on various factors, notably the surge in app advertising, rising adoption of mobile computing devices, and heightened awareness of digital native advertising. However, hindrances like ad blocking solutions and the need for high-quality content and volume of traffic continue to pose challenges for small businesses entering this market. Leading platforms like YouTube and Facebook dominate the digital video advertising landscape, offering businesses a wide reach and advanced targeting options. To stay competitive, it is crucial for businesses to keep up with these trends and invest in creating engaging and high-quality video content. Despite these opportunities, obstacles like ad-blocking solutions and the need for superior content and substantial traffic persist, posing challenges for small businesses. Prominent players like YouTube and Facebook lead the digital video advertising sector, providing businesses with extensive reach and sophisticated targeting capabilities. To succeed, companies must remain abreast of these trends and focus on creating compelling and top-notch video content.

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market is experiencing significant growth, driven by several key factors. Enterprises are increasingly allocating larger budgets toward video advertising to engage with their audience and boost brand awareness. One of the primary factors fueling the growth of the market is the increasing video consumption by internet users. According to recent studies, US internet users spend an average of 6 hours and 43 minutes per week watching digital video content. This trend is expected to continue as more consumers turn to non-conventional platforms such as social media applications and OTT media platforms for their media consumption.

Additionally, another factor contributing to the growth of the market is the changing consumer behavior. Consumers are no longer passive viewers but are increasingly engaging with digital content, making video advertising an effective way for enterprises to reach their target audience. Moreover, the e-commerce sector is also driving the growth of the market. With the rise of online shopping, enterprises are investing in digital video advertising to promote their products and services to potential customers. The production costs associated with digital video advertising have been decreasing due to advancements in technology and the availability of cost-effective production tools.

Additionally, agency commissions and rebates have become more common, making digital video advertising a more affordable marketing option for enterprises. Taxes and production costs are two significant expenses for enterprises in the market. However, the benefits of increased engagement rates and improved brand awareness far outweigh these expenses. The service delivery methodologies in the market have evolved, with broadcasters and digital video content providers offering more flexible and customizable solutions to meet the unique needs of enterprises. Desktops and mobile phones are the most common devices used for digital video advertising. Enterprises can reach their audience through various digital channels, including desktops, mobile phones, social media applications, and OTT media platforms.

In conclusion, the market in the US is experiencing significant growth due to increasing video consumption, changing consumer behavior, and the affordability of digital video advertising. Enterprises across various industries are investing in digital video advertising to boost brand awareness, engage with their audience, and reach potential customers in the e-commerce sector.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period. In the United States, the market has witnessed significant growth, particularly in the retail sector. This grow

The ad spending in the 'Video Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total 35.8 billion U.S. dollars (+46.51 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 112.77 billion U.S. dollars and therefore a new peak in 2028. Notably, the ad spending of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the average ad spending per internet user (ARPU) and ad spending growth. The Statista Market Insights cover a broad range of additional markets.

The Native Video Advertising Market is projected to reach a market size of XXX million by 2033, growing at a CAGR of XX% during the forecast period of 2025-2033. Native video advertising is an increasingly popular form of online advertising that seamlessly integrates ad content into the organic layout of a web page or mobile app, offering a more engaging and less disruptive user experience. Its ability to blend seamlessly into the user's environment makes it highly effective in grabbing attention and driving brand engagement. The growth of the Native Video Advertising market is driven by several factors, including the increasing adoption of smartphones and tablets, the proliferation of video content, and the growing demand for personalized and non-intrusive advertising experiences. Additionally, the ability of native video advertising to reach specific target audiences and measure campaign effectiveness with greater accuracy has further fueled its adoption. The market is expected to be highly competitive, with key players such as Cardlytics, Eskimi, Outbrain, Taboola, and Yahoo investing heavily in developing innovative ad formats and targeting technologies. Report Overview This comprehensive report provides an in-depth analysis of the Native Video Advertising market, offering valuable insights into current market dynamics, future growth prospects, and competitive landscapes.

The global digital video advertising market is projected to reach a value of $38.19 billion by 2033, exhibiting a CAGR of 11.91% during the forecast period (2025-2033). The growth of the market can be attributed to the increasing popularity of video content, the proliferation of connected devices, and the rising adoption of digital advertising by businesses. Some of the key drivers of the digital video advertising market include the increasing popularity of online video, the growing adoption of mobile devices, and the rising popularity of programmatic advertising. Additionally, the increasing sophistication of video advertising technology is also expected to boost the market growth. The major players in the digital video advertising market include YouTube, Verizon Media, Facebook, LinkedIn, TikTok, Pinterest, Alibaba, Google, Twitter, Snap Inc., Hulu, Microsoft, Amazon, SpotX, and BrightRoll. Key drivers for this market are: 1. Mobile video advertising growth 2. Interactive video ad formats 3. Increased programmatic advertising adoption 4. Expansion in emerging markets 5. Enhanced analytics and targeting solutions. Potential restraints include: 1. Increase in mobile video consumption 2. Rise of programmatic advertising 3. Growth of social media platforms 4. Advancements in targeting technologies 5. Demand for personalized content.

[309 Pages Report] The social video advertising market is garnering an impressive growth rate with an estimated CAGR of 30.4% from 2022 to 2032. The social video advertising market share is anticipated to be worth US$ 14.1 Bn in 2022.

Market Overview: The global social video advertising market is experiencing robust growth, driven by the increasing popularity of social media platforms and the growing demand for video content. With a market size of XX million in 2025, the market is expected to reach a valuation of XXX million by 2033, exhibiting a significant CAGR of XX% over the forecast period. Key drivers of this growth include the rise of mobile video consumption, the effectiveness of video ads in engaging audiences, and the increasing adoption of social media by businesses. Market Segments: The social video advertising market is segmented by type, application, company, and region. Major types include social ad platforms, social ad services, social advertising consulting, and support and maintenance. Key applications include retail & CGP, healthcare, BFSI, real estate, travel & hospitality, and others. Prominent companies operating in the market include Advertise.com, Conversant LLC, Longtail Ad Solutions, PubMatic, and SpotX. Geographically, the market is divided into North America, South America, Europe, MEA, and APAC, with North America and Asia Pacific expected to be major growth engines in the coming years. With the explosive growth of social media, video content has emerged as a potent advertising tool, providing businesses with unparalleled opportunities to engage with audiences. This report delves into the dynamic world of social video advertising, offering invaluable insights into its concentration, product developments, regional trends, and growth drivers.

The digital video advertising market is experiencing explosive growth, projected to reach $86.31 billion in 2025 and maintain a remarkable Compound Annual Growth Rate (CAGR) of 48.05% from 2025 to 2033. This expansion is fueled by several key factors. Firstly, the increasing consumption of video content across various platforms, including smartphones, tablets, and connected TVs, provides advertisers with an expansive and engaged audience. Secondly, advancements in programmatic advertising and data analytics allow for more targeted and effective campaigns, maximizing return on investment (ROI) for businesses. Thirdly, the rise of short-form video platforms and influencer marketing has created new avenues for creative and impactful advertising strategies. The market is segmented by end-user (Retail, Consumer Goods & Electronics, Media & Entertainment, Automotive, Others) and by type (Desktop, Mobile), each segment contributing to the overall market expansion at varying rates. North America, particularly the US, and APAC regions, especially China and Japan, represent significant market shares, driven by high internet penetration and digital adoption rates. While competitive pressures among established players like Google, Meta, and Amazon are inevitable, the market's dynamism continues to draw new entrants, fostering innovation and further market expansion. The robust growth trajectory is, however, subject to certain constraints. Data privacy concerns and regulations, like GDPR and CCPA, are influencing advertising practices and necessitate more transparent and user-centric approaches. Further challenges include ad fraud and brand safety issues, requiring robust verification and monitoring systems. Despite these challenges, the long-term outlook for the digital video advertising market remains exceptionally positive, propelled by continuous technological innovation, evolving consumer behavior, and the increasing sophistication of advertising technologies. The integration of video advertising into emerging technologies like virtual reality (VR) and augmented reality (AR) promises to further unlock new avenues for growth in the coming years. The forecast period of 2025-2033 anticipates consistent expansion across all segments and geographical regions, driven by the factors outlined above.

The global digital video advertising market size was valued USD 10.22 billion in 2023 and is expected to rise to USD 52.34 billion by 2032 at a CAGR of 19.9%.

[306 Pages Report] The native video advertising market is predicted to register a CAGR of 25.2% during the forecast period (2022 - 2032).

By 2032, the native video advertising market is expected to be valued at US$ 38.4 billion from US$ 4.1 billion in 2022.

What is the Regional-Outlook for the Native Video Advertising Market?

Digital Video Advertising Market Analysis

The Digital Video Advertising Market is experiencing significant growth...

According to Cognitive Market Research, the global Digital Ad Spending market size will be USD 621451.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 248580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 186435.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 142933.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 31072.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 12429.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Display Ads category is the fastest growing segment of the Digital Ad Spending industry

Market Dynamics of Digital Ad Spending Market

Key Drivers for Digital Ad Spending Market

Increasing Consumer Attention on Digital Channels to Boost Market Growth

As more people spend considerable time online across various digital platforms—such as social media, search engines, streaming services, and e-commerce sites—advertisers adapt to this change in consumer behavior. Currently, there are 4.76 billion social media users worldwide, representing nearly 60 percent of the global population. However, the growth of social media users has slowed recently, with this year's addition of 137 million new users reflecting an annual growth rate of just 3 percent. The shift away from traditional media like TV, print, and radio toward digital platforms has fueled significant growth in digital ad spending.

Growing Penetration of the Smartphones to Drive Market Growth

With the widespread adoption of smartphones and high-speed mobile internet globally, advertisers are increasingly prioritizing mobile-first campaigns. In 2022, 73 percent of the global population aged 10 and above owned a mobile phone, seven percentage points higher than the proportion of internet users. Recent data shows that 70 percent of the world’s population now owns a mobile phone, with the number of unique mobile users reaching 5.68 billion by July 2024. Smartphone usage continues to grow, with over 7 billion smartphones in use, making up approximately 87 percent of all mobile phones worldwide. Mobile advertising, especially through in-app ads, social media, and video ads, has become a major driver of digital ad spending growth. Additionally, increased internet access in developing regions like Asia Pacific, Latin America, and Africa has expanded the audience for advertisers, significantly enhancing the global reach and potential of digital marketing campaigns.

Restraint Factor for the Digital Ad Spending Market

Ad Fraud and Brand Safety Concerns Will Limit Market Growth

One of the biggest challenges in the digital ad space is ad fraud, which involves deceptive practices like fake clicks, fake impressions, or fake installs, often driven by bots or malicious actors. This can result in advertisers paying for non-human traffic, diminishing the return on investment (ROI) for digital ad campaigns. The prevalence of click fraud and invalid traffic is a major concern for brands, leading to a cautious approach when it comes to increasing digital ad budgets. Advertisers are concerned about their ads appearing alongside inappropriate or controversial content, which could harm their brand reputation. Issues like ads being placed on websites with offensive or harmful content, or being associated with fake news, can erode trust in digital platforms. As a result, many advertisers might limit their spending on platforms that cannot guarantee brand safety.

Impact of Covid-19 on the Digital Ad Spending Market

At the onset of the pandemic, many businesses across industries reduced their advertising budgets as they faced economic uncertainty, supply chain disruptions, and changing consumer behavior. This resulted in a temporary decline in digital ad spending, particu...

The AVOD Market Report is Segmented by Advertising Format (Pre-Roll, Mid-Roll, Post-Roll), by Device (Laptops and Tablet PCs, Mobile, Console, TV), by End-User (Media and Entertainment, BFSI, Education, Retail, Other End-Users), Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Advertising Video Production Market size was valued at USD 67.04 Billion in 2024 and is projected to reach USD 103.43 Billion by 2031, growing at a CAGR of 12.2% during the forecasted period 2024 to 2031.

The advertising video production market is driven by the increasing demand for compelling digital content that enhances brand engagement across various platforms, including social media, streaming services, and mobile applications. As consumers spend more time online, businesses are leveraging video as a powerful medium for storytelling and customer engagement, fueling demand for high-quality video production. The rise of influencer marketing, branded content, and interactive ads has further accelerated the need for creative and engaging video solutions. Additionally, advancements in production technology, including 4K/8K resolution, animation, and virtual production techniques, enable more cost-effective and visually appealing advertisements. Growth in sectors like e-commerce, along with the trend of personalized, targeted advertising enabled by data analytics and AI, also drives investment in video content as brands aim to capture audience attention in an increasingly crowded digital space.

Snapshot img

Online Ad Spending Market Size 2024-2028

The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.

The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Platform

  Mobile devices
  Desktops


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe



  South America



  Middle East and Africa

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.

Get a glance at the market report of share of various segments Request Free Sample

The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 41% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.

Market Dynamics

Our researchers analyzed the data wi

​The United States advertising video-on-demand (AVOD) market size reached USD 15.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 125.8 Billion by 2033, exhibiting a growth rate (CAGR) of 24.6% during 2025-2033. The market growth is driven by internet accessibility, diverse device usage, cost-effectiveness, targeted advertising, the rising trend of binge-watching, the increasing production of original content, and strategic partnerships, which is establishing AVOD as a dynamic platform for content consumption and revenue generation.

IMARC Group provides an analysis of the key trends in each segment of the United States advertising video-on-demand (AVOD) market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, streaming device, content, and solution type.