Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of ***** billion U.S. dollars between 2019 and 2028. Find further statistics on other topics such as a comparison of the ad spending in Russia and a comparison of the ad spending in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

In 2024, digital video advertising spending in the United States was estimated at **** billion U.S. dollars. According to the source’s calculations, the spending ******* in between 2020 to 2023. You say goodbye television, I say hello digital video Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiable Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

The ad spending in the 'video advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2025 and 2029 by in total 33.58 billion U.S. dollars. After nearly a decade of consecutive growth, the spending is estimated to reach 93.88 billion U.S. dollars in 2025. Find other key market indicators concerning the average ad spending per internet user (ARPU) and ad spending growth.The Statista Market Insights cover a broad range of additional markets.

In 2021, digital video advertising was expected to attract **** billion U.S. dollars in spending worldwide and the source projected that the expenditure would increase to *** billion by 2024. In the U.S., the spending is forecast to increase from ***** to ***** billion in the same period.

In 2023, digital video advertising revenue in the United States increased by roughly 11 percent, from 47 to 52 billion U.S. dollars. After a very strong post-COVID-19 year of 2021, the growth has been slowing down.It remains higher than the digital advertising industry average of seven percent.

The global ad spending in the 'Digital Video Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 89.4 billion U.S. dollars (+46.72 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 280.76 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Digital Video Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the ad spending in the advertising market in the United States and the ad spending in the 'Search Advertising' segment of the advertising market in China. The Statista Market Insights cover a broad range of additional markets.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Digital Video Advertising, a significant increase can be observed over the forecast period. In this segment, the ad spending exhibits a difference of 89.45 billion U.S. dollars between 2020 and 2030. Find further statistics on other topics such as a comparison of the average ad spending per TV viewer in Iceland and a comparison of the ad spending in the world. The Statista Market Insights cover a broad range of additional markets.

In December 2023, brands invested **** billion U.S. dollars in advertising on YouTube properties (mobile web video, mobile app, online video, as well as internet display). In the five months presented, the spending summed up to **** billion U.S. dollars.

In 2023, ProSiebenSat. 1 Media SE generated 510.7 million euros selling in-stream video ads on its digital platforms. A year earlier, the revenue stood at 379.6 million euros, which constitutes an annual growth rate of roughly 35 percent.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.

In 2024, digital video advertising spending in the United Kingdom (UK) stood at roughly 8.3 billion British pounds. Total digital ad spend in the country amounted to 35 billion pounds that year.

In 2020, the short video ad revenue reached nearly *** billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to **** percent by 2023. Douyin and Kuaishou are among the largest short video platforms in the country.

The global ad spending in the 'TV & Video Advertising' segment of the advertising market was forecast to continuously increase between 2024 and 2030 by in total 79.5 billion U.S. dollars (+23.43 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 418.75 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'TV & Video Advertising' segment of the advertising market was continuously increasing over the past years.Find more key insights for the ad spending in countries and regions like the ad spending in the 'TV & Video Advertising' segment of the advertising market in China and the ad spending in the 'Traditional TV Advertising' segment of the advertising market in Africa. The Statista Market Insights cover a broad range of additional markets.

In 2024, the advertising revenue of social video platform ****** in the United States was estimated to be of approximately ************ U.S. dollars. *********, which positions itself as a video-first platform, was estimated to have generated ** billion U.S. dollars in advertising revenues in 2024. In comparison, ******** saw no estimated growth in ad revenue from 2021, maintaining its projected revenues of *********** U.S. dollars in 2024.

TV advertising revenue worldwide was expected to grow by 1.9 percent in 2025, marking a decrease from the previous year's value of 2.7 percent.

The ad spending in the 'Digital Video Advertising' segment of the advertising market in France was forecast to continuously increase between 2024 and 2030 by in total 953.8 million U.S. dollars (+39.26 percent). After the tenth consecutive increasing year, the ad spending is estimated to reach 3.4 billion U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'Digital Video Advertising' segment of the advertising market was continuously increasing over the past years.Find further information concerning the reach by social network in the 'Facebook' segment of the advertising market in Saudi Arabia and the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Canada. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United States was forecast to continuously increase between 2024 and 2030 by in total 134.1 U.S. dollars (+50.38 percent). After the tenth consecutive increasing year, the average ad spending per internet user is estimated to reach 400.33 U.S. dollars and therefore a new peak in 2030. Notably, the average ad spending per internet user of the 'Digital video ads' segment of the advertising market was continuously increasing over the past years.Find further information concerning the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Norway and the average ad spending per internet user in the 'Digital video ads' segment of the advertising market in Switzerland. The Statista Market Insights cover a broad range of additional markets.

In early 2019 it was projected that local over-the-air TV advertising will account for the largest share of video advertising revenues in the United States that year, at 11.5 percent. Online, mobile and OOH video will not come anywhere close to this result, each accounting for one percent of local video expenditures in 2019.

Over the forecast period until 2030, the ad spending is forecast to exhibit fluctuations among the two segments. Only for the segment Digital Video Advertising, a significant increase can be observed over the forecast period. Here, the ad spending exhibits a difference of 3 billion U.S. dollars between 2020 and 2030. Find further statistics on other topics such as a comparison of the ad spending in India and a comparison of the ad spending in France. The Statista Market Insights cover a broad range of additional markets.

The average ad spending per internet user in the 'Video Advertising' segment of the digital advertising market in the United States was forecast to continuously increase between 2023 and 2028 by in total 93.1 U.S. dollars (+37.75 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 339.73 U.S. dollars and therefore a new peak in 2028. Notably, the average ad spending per internet user of the 'Video Advertising' segment of the digital advertising market was continuously increasing over the past years.Find other key market indicators concerning the ad spending and ad spending growth. The Statista Market Insights cover a broad range of additional markets.