Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of ***** billion U.S. dollars between 2019 and 2028. Find further statistics on other topics such as a comparison of the ad spending in Russia and a comparison of the ad spending in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

In 2022, TikTok's estimated share in global video advertising revenue stood at ***** percent. The source projected it would ****** by 2027. Additionally, TikTok Douyin (the same app in China) held a share of ** percent in 2022 and was expected to grow to ** percent in the same period. Combined, the apps would account for ** percent of the total in 2027.

The ad spending in the 'Digital Video Advertising' segment of the advertising market in the United Kingdom was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

In 2024, digital video advertising spending in the United States was estimated at **** billion U.S. dollars. According to the source’s calculations, the spending ******* in between 2020 to 2023. You say goodbye television, I say hello digital video Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiable Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

The ad spending in the 'Digital Video Advertising' segment of the advertising market in the United States was modeled to be ************* U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************* U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

In 2023, digital video advertising revenue in the United States increased by roughly ** percent, from ** to ** billion U.S. dollars. After a very strong post-COVID-19 year of 2021, the growth has been slowing down.It remains higher than the digital advertising industry average of ***** percent.

In 2020, the short video ad revenue reached nearly *** billion yuan in China. The ad spending growth peaked in 2018 and was projected to slow down to **** percent by 2023. Douyin and Kuaishou are among the largest short video platforms in the country.

In 2024, the advertising revenue of social video platform ****** in the United States was estimated to be of approximately ************ U.S. dollars. *********, which positions itself as a video-first platform, was estimated to have generated ** billion U.S. dollars in advertising revenues in 2024. In comparison, ******** saw no estimated growth in ad revenue from 2021, maintaining its projected revenues of *********** U.S. dollars in 2024.

In December 2023, brands invested **** billion U.S. dollars in advertising on YouTube properties (mobile web video, mobile app, online video, as well as internet display). In the five months presented, the spending summed up to **** billion U.S. dollars.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Digital Video Advertising, a significant increase can be observed over the forecast period. In this segment, the ad spending exhibits a difference of ***** billion U.S. dollars between 2020 and 2030. Find further statistics on other topics such as a comparison of the ad spending in Brazil and a comparison of the ad spending in France. The Statista Market Insights cover a broad range of additional markets.

Over the forecast period until 2030, the ad spending is forecast to exhibit fluctuations among the two segments. Only for the segment Digital Video Advertising, a significant increase can be observed over the forecast period. Here, the ad spending exhibits a difference of * billion U.S. dollars between 2020 and 2030. Find further statistics on other topics such as a comparison of the ad spending in India and a comparison of the ad spending in France. The Statista Market Insights cover a broad range of additional markets.

TV advertising revenue worldwide was expected to grow by *** percent in 2025, marking a decrease from the previous year's value of *** percent.

In 2024, ProSiebenSat. 1 Media SE generated ***** million euros selling in-stream video ads on its digital platforms. A year earlier, the revenue stood at ***** million euros, which constitutes an annual growth rate of roughly **** percent.

The ad spending in the 'Digital Video Advertising' segment of the advertising market in Israel was modeled to stand at ************** U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

In 2020, YouTube’s net advertising revenues in the United States are projected to reach **** billion U.S. dollars, up from **** billion U.S. dollars in 2017. That year, the video platform generated *** billion U.S. dollars in global net ad revenues. YouTube advertising During a November 2018 survey, 90 percent of responding internet users from the United States stated that they used YouTube to watch online video. This significant reach, coupled with an increase in online video consumption among the U.S. online population, positions YouTube as a major player in terms of online advertising and marketing. Brands and influencers can upload ads and promotional videos to the online video platform and in the beauty segment, influencers account for ** percent of beauty content video views on YouTube, making this a popular category for influencer marketing. Influencer marketing With increasing professionalization of YouTube channel owners and stronger monetization of video content, the bar for successful YouTube videos has been raised significantly during the past few years. Gone are grainy webcam videos, and most YouTubers and influencers have a professional camera and lighting setup in order to produce high-quality videos that look and sound good on any device. When factoring in the time it takes to produce and cut a YouTube video, it comes as little surprise that YouTube is a popular medium for influencers in the * million plus follower segment, but rarely for those who have significantly less followers (micro-influencers) or vastly more fans (major celebrities). Small influencers may focus their efforts on other platforms with less initial production costs and efforts, and big celebrities do not need to produce YouTube videos to further their fame.

In 2024, digital video advertising spending in the United Kingdom (UK) stood at roughly *** billion British pounds. Total digital ad spend in the country amounted to ** billion pounds that year.

The ad spending in the 'Digital Video Advertising' segment of the advertising market in South Korea was modeled to amount to *********** U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

In 2024, the ad spending growth in the 'Video Advertising' segment of the digital advertising market in the United States was modeled to amount to ***** percent. Between 2018 and 2024, the figure dropped by ***** percentage points, though the decline followed an uneven course rather than a steady trajectory. The forecast shows the revenue growth will steadily decline by **** percentage points from 2024 to 2030.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

In 2023, ** percent of digital video advertising revenue in Canada was generated via direct purchases. Programmatically bought ads accounted for the remaining ** percent.

According to forecasts from early 2019, local video advertising in the United States that year will reach **** billion U.S. dollars, out of which over-the-air TV advertising will account for **** billion dollars. Mobile video advertising is projected to amount to *** billion dollars in the same period.