Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Introduction

Video Marketing Statistics: It has become a dominant force in the digital marketing world, offering a compelling way to deliver messages that engage and resonate with audiences. With its ability to captivate viewers and leave a lasting impression, video content has become an essential tool for brands looking to grab consumer attention.

As more businesses adopt video as a core marketing strategy, understanding the key statistics behind its rise and influence is crucial. These insights highlight how video is enhancing viewer engagement and driving higher conversion rates, ultimately transforming how brands interact with their customers. By staying updated on the latest trends and data in video marketing, businesses can harness its power to improve brand visibility and achieve tangible outcomes.

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

When Maya launched her handmade jewelry business, she poured hours into perfecting her craft, but her online sales stalled. One day, she filmed a simple 60-second product demo on her phone, posted it on social, and forgot about it. Within a week, that video had brought in five times her...

Video Ad Engagement Prediction: 3 Million Labeled Impressions Dataset

Description

This dataset consists of 3 million labelled advertising auction lines, aimed at fostering advancements in Machine Learning, particularly in user engagement prediction with video ads.

This dataset is a product of extensive work by Cyrille Dubarry and was initially used for a Machine Learning class competition at École Polytechnique.

Objective

This dataset is designed to facilitate the prediction of the duration for which a user will engage with a video advertisement. Each entry in the dataset, marked by a unique AuctionID, represents an individual ad impression and includes a variety of contextual information about the user, publisher, and advertiser.

Content and Features

• auction_id: unique id for identifying each line
• timestamp: the timestamp (in seconds) of the ad impression
• creative_duration: the total duration of the video that has been played
• campaign_id: the advertising campaign id
• advertiser_id: the advertiser id
• placement_id: the id of a zone in the web page where the video was played
• placement_language: the language of this zone
• website_id: the corresponding website id
• referer_deep_three: the URL of the page where the video was played, truncated at its 3rd level
• ua_country: the country of the user who watched the video
• ua_os: the user's Operating System
• ua_browser: the user's internet browser
• ua_browser_version: the user's browser version
• ua_device: the user's device
• user_average_seconds_played: the average duration the user watched video ads in the past. It can be null if the user never watched any ad.
• seconds_played: the observed time the video has been watched. This is the quantity we are trying to predict.

Use Case

This dataset is highly valuable for data scientists and researchers aiming to build predictive models for user engagement with video advertisements. It provides insights into how various factors such as device type, user preferences, and ad placement can influence ad-watching behaviour.

License This dataset is shared under the CC0 1.0 Universal (CC0 1.0) Public Domain Dedication, which allows for unrestricted use, adaptation, and distribution in any medium for any purpose.

A curated dataset of 2025 video marketing and GenAI-in-ads statistics: online video time, short vs long video share, business adoption and ROI, YouTube CTV reach, and GenAI usage and projections.

The Video Advertising Market Report Segments the Industry Into by Device (Mobile, Desktop and Laptop, and More), Ad Format (In-Stream, Out-Stream / In-Feed, and More), End-User Industry (Retail and E-Commerce, Media and Entertainment, and More), Pricing Model (Cost Per Mille (CPM), Cost Per View (CPV), Cost Per Click (CPC), and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, ** percent said social media featured the type of video ads with the most influence on their buying decision process. That included what they bought, where they ate and shopped, and the movies and TV shows they watched. TV commercials – including on ad-supported streaming services – and ads on free video websites followed, mentioned by ** and ** percent of respondents, respectively.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

Snapshot img

Digital Video Advertising Market Size 2025-2029

The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing popularity of in-app advertising and the rising spending on online video and Connected Television (CTV) advertising. However, this market faces challenges as well. The growing use of advertisement blocking solutions poses a significant obstacle, with consumers increasingly adopting ad-blockers to avoid intrusive ads. GDPR and CCPA compliance safeguard consumer privacy, while conversion rate and mid-roll ads drive sales.
Advertisers must navigate this challenge by implementing non-intrusive ad formats and focusing on delivering value to consumers. To capitalize on the market's opportunities, companies must stay abreast of the latest trends and consumer preferences, while also addressing the challenges to effectively engage audiences and maximize ROI. This trend is driven by the increasing consumption of digital content on mobile devices and smart TVs, providing advertisers with a vast audience base.

What will be the Size of the Digital Video Advertising Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with private marketplaces (PMPs) gaining traction as brands seek more control over their video content strategy and improved user experience (UX). Brand safety and ad quality scores are paramount, driving the demand for advanced competitive analysis tools. Influencer marketing and call-to-actions (CTAs) are essential components of effective video ad campaigns, with landing page optimization and programmatic guaranteed deals further enhancing campaign performance.

Video content production and viewability measurement are crucial aspects of video analytics dashboards, enabling businesses to optimize their social video advertising efforts in the open auction environment. Video ad spend is projected to increase significantly, fueled by the growing popularity of video content distribution across various platforms. New technologies, such as smart radio and voice over IP, are enabling seamless communication between terrestrial users and mobile radios, leading to increased interoperability and range accessibility.

How is this Digital Video Advertising Industry segmented?

The digital video advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Service Type

  In-Stream video ads
  Out-Stream video ads
  Linear video ads
  Nonlinear video ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The Retail segment is estimated to witness significant growth during the forecast period. In the dynamic the market, various entities play pivotal roles in delivering effective and engaging campaigns for businesses. Marketers and brands leverage video ad serving to deliver skippable ads, ensuring a better user experience. Demand-side platforms (DSPs) facilitate real-time bidding (RTB) and frequency capping, optimizing ad delivery and preventing ad overexposure. Dynamic ad insertion and out-stream video ads expand reach, while ad fraud detection and verification maintain transparency and trust. Native video ads blend seamlessly with content, and programmatic advertising streamlines the buying process. Completion rate and click-through rate (CTR) are essential metrics, with over-the-top (OTT) ads and in-stream video ads catering to diverse audience preferences.

Brands invest in ad creative production and A/B testing for optimal campaign performance. Behavioral targeting, contextual targeting, and demographic targeting refine audience reach. Inventory management, creative optimization, and cross-device tracking ensure efficient ad delivery across platforms. Ad exchanges and header bidding enable competition among multiple buyers, driving up yields. Unskippable ads and interactive video ads capture user attention, while personalized video ads build stronger connections. Technological advancements, such as video player technology and attribution modeling, enhance the overall effectiveness of digital video advertising. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted access to their

The file contains the names of all YouTube videos that were evaluated in the survey, along with their corresponding access links (for the paper - accessed occurred in March 2020), and the number of shares up to that date.

During a late 2023 survey among marketing professionals worldwide, ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Facebook effective, while ** percent cited Instagram.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

In 2024, digital video advertising spending in the United States was estimated at **** billion U.S. dollars. According to the source’s calculations, the spending ******* in between 2020 to 2023. You say goodbye television, I say hello digital video Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiable Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

According to data published in January 2021 based on a survey carried out among senior video marketers from selected countries worldwide, ** percent of respondents from Brazil stated they used data in customer segmentation; the same was true for ** percent of respondents from Australia. The 2021 global digital video ad spend was estimated at over ** billion U.S. dollars.

The file "2020.03.10 - Análise_Campanhas.xlsx" contains the names of all YouTube videos that were evaluated in the survey, along with their corresponding access links (for the paper - accessed occurred in March 2020), and the number of shares up to that date. The file "Conjoint Analysis.sav" contains the data collection used for the Conjoint Analysis - Study 2 of the article. If you want the same data in SAV I can provide it. The file "Appendix.pdf" contains the images used in the data collection

The digital video advertising market is experiencing robust growth, driven by the increasing consumption of video content across various platforms and devices. The market size in 2025 is estimated at $100 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This expansion is fueled by several key factors, including the rise of connected TV (CTV), the increasing adoption of programmatic advertising, and the growing sophistication of video ad targeting technologies. The proliferation of short-form video platforms like TikTok and Instagram Reels further contributes to this growth, attracting significant advertiser investment and driving innovative ad formats. Key players like Google, Facebook, and Amazon dominate the market, leveraging their vast user bases and sophisticated ad platforms. However, independent ad tech companies like Conversant and Tremor International are also playing significant roles, providing specialized services and technological solutions. The market is segmented by various factors, including ad format (in-stream, out-stream, social media), device type (mobile, desktop, CTV), and industry vertical (e-commerce, entertainment, etc.). Despite the impressive growth trajectory, challenges remain. The increasing prevalence of ad blockers and consumer demand for more engaging and less intrusive ad experiences pose significant hurdles for advertisers. Moreover, the evolving regulatory landscape around data privacy, particularly concerning user consent and data collection practices, continues to impact the market. Maintaining brand safety and ensuring responsible advertising practices are also crucial considerations for companies in this sector. The market will likely witness further consolidation, with larger players potentially acquiring smaller companies to expand their capabilities and market share. The focus will continue to shift towards personalized, data-driven advertising approaches, utilizing advanced technologies like AI and machine learning to optimize campaign performance and deliver better ROI for advertisers. The forecast period indicates a continued strong growth trajectory, with the market size expected to exceed $300 billion by 2033.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of ***** billion U.S. dollars between 2019 and 2028. Find further statistics on other topics such as a comparison of the ad spending in Russia and a comparison of the ad spending in the United Kingdom.The Statista Market Insights cover a broad range of additional markets.