In 2023, the video advertising expenditure in Taiwan amounted to 17.82 billion New Taiwan dollars, up by around 7.5 percent from the previous year. Video ad spending saw a continuous increase over the last decade.

The statistic presents the distribution of digital video advertising impressions in the Asia Pacific region from the first quarter of 2014 to the third quarter 2014, by industry. In the last measured quarter, 17 percent of all digital video ads viewed online advertised retail products and services.

In 2020, the advertising revenue of the online video sector in China decreased by **** percent compared to the previous year. The Chinese online video market has been dominated by three tech giants: Baidu (iQiyi), Alibaba (Youku Tudou), and Tencent (Tencent or QQ Video), collectively known as BATs.

The timeline presents television and video advertising revenue in Ghana from 2014 to 2018, with a forecast until 2023. According to the calculations, TV and video advertising revenue in Ghana will grow from 89 million U.S. dollars in 2018 to 139 million by 2023.

This statistic shows the results of a survey question on whether or not marketers in the Netherlands used online video from 2014 to 2019. As of 2019, approximately **** out of ten marketers indicated they used online video. This is slightly higher than the values reached in previous years.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of **************, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over *** million followers.

It was calculated that television and professional video advertising spending reached around *** billion euros in 2021, which constituted **** percent of the total ad spending in the country. The share is expected to drop to **** percent by 2027.

This statistic represents the market revenue of online display advertising segments in France between 2014 and 2018. In 2018, advertising via internet videos generated almost 850 million euros revenue and classic display advertising almost 960 million.

United States - Purchased Advertising and Promotional Services for Motion Picture and Video Industries , All Establishments , Employer Firms (DISCONTINUED) was 4563.00000 Mil. of $ in January of 2017, according to the United States Federal Reserve. Historically, United States - Purchased Advertising and Promotional Services for Motion Picture and Video Industries , All Establishments , Employer Firms (DISCONTINUED) reached a record high of 5371.00000 in January of 2012 and a record low of 3872.00000 in January of 2014. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Purchased Advertising and Promotional Services for Motion Picture and Video Industries , All Establishments , Employer Firms (DISCONTINUED) - last updated from the United States Federal Reserve on July of 2025.

This statistic depicts the quarterly percentage change in mobile adverts requests in Italy from 2014 to 2018. According to data provided by Smaato, the growth of adverts requests has fluctuated over the considered period and in the second quarter of 2018 has decreased by 22 percent, compared to the previous quarter.

Connected TV advertising revenue worldwide was forecast to add up to **** billion U.S. dollars in 2024, marking an increase from the previous year's value of ***** billion.

This statistic shows the quarterly percentage change in mobile advertisement requests in China from the fourth quarter 2014 to the fourth quarter 2018. According to data provided by Smaato, the growth of ad requests fluctuated intensely over the considered time period. In the fourth quarter of 2018, ad requests in China decreased by around nine percent compared to the third quarter of 2018.

This statistic displays the online video advertising average inflation in Germany from 2014 to 2019, as well as a forecast for 2020. Online video advertising prices were projected to increase by *** percent in 2020.

This statistic depicts the quarterly percentage change in mobile advertisement requests in Australia from the second quarter 2014 to the fourth quarter 2018. According to data provided by Smaato, the growth of ad requests fluctuated drastically over the considered time period. In the fourth quarter of 2018, ad requests in Australia increased by ** percent compared to the first quarter of 2018.

This statistic depicts the quarterly percentage change in mobile advertisement requests in South Korea from the second quarter 2014 to the fourth quarter 2018. According to data provided by Smaato, the growth of ad requests fluctuated drastically over the considered time period. In the fourth quarter of 2018, ad requests in South Korea increased to ***** percent compared to the third quarter of 2018.

This statistic shows the share of online video among total display advertising investment in France from 2011 to 2018. Whereas *** percent of display advertising were dedicated to the video segment in 2011, this share rose constantly over the years and finally reached ** percent in 2014. in 2018, the investments had grown by more than ** percent since 2014.

According to most recent calculations, in 2021, the number of cable video-on-demand (VOD) advertising impressions in the United States amounted to **** billion. A year earlier, this number stood at ** billion.

The graph shows data on the programmatic digital video advertising spending in China from 2014 to 2018, and a forecast thereof until 2021. In 2020, the spending was estimated to reach approximately 39 billion U.S. dollars.

In the fiscal year 2025 (ending March 2025), video game publisher Take-Two Interactive spent 1.25 billion U.S. dollars on advertising and marketing-related activities. This represents a slight increase compared to the previous year and the company's highest spending yet.

In 2023, around *** trillion South Korean won were spent on internet advertising seen on computers. This represents a slight increase from the previous year. Spending was forecast to increase over the next two years. Spending on online advertisements has simultaneously been growing, and has shown no signs of slowing down. In 2023, most of this spending was for mobile ads. YouTube’s advertising dominance YouTube dominates the online advertising space in South Korea, with a potential advertising reach of around ** million people as of January 2024, far surpassing other social media platforms. This was followed by Instagram, showing a trend favoring video and image-based social media platforms over more traditionally text-based ones. While the preference for YouTube and Instagram is reflected in spending on online video ads, such types of ads came second in terms of overall spending on different online ad formats. The rise of influencer advertising A 2023 survey found that over ** percent of respondents had purchased influencer-endorsed products, with YouTubers being the most common type of influencer people bought products from. This further aligns with the platform’s overall success as a social media marketing medium. While spending on influencer advertising was low overall in South Korea, the fact that entertainment value was the main driver for clicking on social media ads in 2023 is a useful foundation for the potential expansion of the influencer sector.

In 2024, YouTube's global advertising revenues amounted to approximately ***** billion U.S. dollars, up by almost eight percent from the **** billion U.S. dollars in the preceding fiscal period. Whereas the owned online video platform does not generate the same amount of revenue as Google's key segment Search, it is nonetheless a significant money-maker for parent company Alphabet.