Video advertising in Germany, including TV and streaming, was forecast to increase by five percent in 2024 compared to the previous year, reaching a total of 5.3 billion euros. TV advertising alone was expected to account for the majority of this revenue, at 3.6 billion euros that year.

In 2021, ** percent of ad impressions served by the source platform were impressions of ads which were ** seconds long and ** percent were ** seconds long. A year earlier, shares stood at ** and ** percent, respectively.

Over the period of time presented, the share of video in the total advertising market in Poland fluctuated. In 2022, video accounted for 15 percent of the online advertising market in the country.

In 2021, ** percent of video ad impressions were watched until the end in North America. For connected TV devices, the rate was as high at ** percent.

This statistic shows mobile video advertising spending as a share of digital video advertising spending in China in 2015, with estimates up until 2023. In 2019, mobile video ad spending was estimated to represent ** percent of total video advertising spending in the country.

According to forecasts from early 2019, local video advertising in the United States that year will reach **** billion U.S. dollars, out of which over-the-air TV advertising will account for **** billion dollars. Mobile video advertising is projected to amount to *** billion dollars in the same period.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

Digital video ad spend in Belgium made up nearly **** percent of all online display advertising in the country, increased with nearly *********** euros in 2020. "Display", of which the numbers provided here are but a part, is one of ***** categories in digital advertising, with the other *** being "Search" and "Classifieds & Directories". Online advertising in Belgium was, however, much smaller in size than its offline counterpart. Total expenditure on offline advertising in Belgium was significantly bigger in 2019, with television advertising alone already reaching a value of roughly *** billion euros.

This statistic shows the OTT online video advertising revenues in Italy in 2015 as well as the forecasted revenues for 2020. According to the study, programmatic advertising is supposed to generate revenues for *** million euros in 2020, by far overrating the figures reported in 2015.

In 2024, digital (display, video, social media, as well as search) made 47 percent of total advertising spending in Sweden. A year earlier, it stood at 43.3 percent, which signifies an increase of 3.33 percentage points.

Advertising agencies have benefitted from rising consumer spending, corporate profit and per capita disposable income. Despite the outbreak of COVID-19 and falling advertising expenditure in 2020, as corporate profit returned in the following years, agencies were able to capitalize on an explosion of pent-up demand as businesses targeted a consumer base with growing disposable income. As traditional media advertising expenditures decline, digital ad spending has captured the spotlight. Consumer behavior, increasingly leaning towards online platforms and mobile devices, has reshaped advertising strategies, pushing agencies to focus on digital-first approaches. Industry-wide revenue has been growing at a CAGR of 3.6% over the past five years and is expected to total $78.2 billion in 2025, when revenue will jump by an estimated 1.6% and profit will inch forward to 8.7%. The industry has benefited from the growth of digital media, encouraging investment in online ads. The pivot towards digital, hastened by the pandemic, saw businesses diverting budgets from traditional media to more agile and nuanced digital platforms. The rising demand for digital services motivated more companies to invest in advertising since audiences are more fragmented now than ever. A more fragmented audience requires clients to purchase advertising space on an increasing number and types of platforms to achieve a wide-reaching message. Increased data analytics and programmatic buying proficiency enable agencies to craft more targeted, measurable campaigns. Companies like Omnicom have adopted aggressive acquisition strategies to fortify their digital capabilities. In the future, advertising agencies will continue to enjoy growth, driven by solid increases in advertising expenditure. As companies adapt to benefits from the development of digital platforms, clients will seek integrated marketing solutions that combine multiple media platforms, resulting in a greater need for advertising agencies. New forms of advertising will continue to promote growth. With the dominance of mobile advertising and the prominence of connected TV due to cord-cutting trends, agencies are set to delve deeper into emerging video formats and artificial intelligence. Viral marketing will keep profit stable for advertising agencies since there are minimal costs once the advertisement is online. Privacy concerns and regulatory shifts, such as third-party cookie deprecation, will push agencies towards more privacy-centric ad models, with first-party data becoming crucial. Despite these challenges, the industry is poised for growth, driven by burgeoning corporate ad budgets and per capita disposable income. Industry revenue is forecast to mount at a CAGR of 2.6% through the end of 2029 to total $88.9 billion.

In 2019, digital video advertising spending in Canada stood at 2.57 billion Canadian dollars and was the third largest digital ad format in the North American country that year. Total internet advertising spending amounted to 8.86 billion Canadian dollars.

In 2023, around *** trillion South Korean won were spent on internet advertising seen on computers. This represents a slight increase from the previous year. Spending was forecast to increase over the next two years. Spending on online advertisements has simultaneously been growing, and has shown no signs of slowing down. In 2023, most of this spending was for mobile ads. YouTube’s advertising dominance YouTube dominates the online advertising space in South Korea, with a potential advertising reach of around ** million people as of January 2024, far surpassing other social media platforms. This was followed by Instagram, showing a trend favoring video and image-based social media platforms over more traditionally text-based ones. While the preference for YouTube and Instagram is reflected in spending on online video ads, such types of ads came second in terms of overall spending on different online ad formats. The rise of influencer advertising A 2023 survey found that over ** percent of respondents had purchased influencer-endorsed products, with YouTubers being the most common type of influencer people bought products from. This further aligns with the platform’s overall success as a social media marketing medium. While spending on influencer advertising was low overall in South Korea, the fact that entertainment value was the main driver for clicking on social media ads in 2023 is a useful foundation for the potential expansion of the influencer sector.

Companies in this industry provide infrastructure for customers to watch videos via the internet. Video streaming services generate revenue through paid subscriptions, video-on-demand transactions and paid advertising. This industry does not include subscription-based pornography sites or other companies that do not primarily host on-demand videos as their core function, such as Facebook or Twitter.

In 2023, around *** trillion South Korean won were spent on online advertising in South Korea. This represents an increase from the previous years and continues a trend of yearly growth. Online ad spending has more than doubled since 2015. It was forecast that spending will continue to increase in the upcoming years, exceeding ** trillion won by 2024. Search advertising According to a 2023 survey, several types of online advertising are among the most commonly used sources to find new brands, products, and services. The leading source, search engines, refers to ads placed among the results on search engine websites. In the PC advertising sector, this was the leading type of online advertisement by spending, while the mobile advertising sector shows a preference for display advertising. Online video advertising While video giant YouTube continues to hold onto its prevalence, an increase in the popularity of streaming sites and short-form video platforms such as TikTok has led to an increased interest in online video advertising. These advertisements can take many forms, from traditional ads as seen on TV to product placement or sponsorships of events or individuals. In the short span of time between January 2020 and July 2022, the South Korean advertising industry increased its spending on online video ads by nearly ** percent. YouTube was the leading platform for online video advertising by far, with about **** billion won spent on such ads in July 2024 alone.

The statistic presents the distribution of digital video advertising impressions in Australia in the first quarter of 2015, broken down by industry. In the first three months of 2015, 6.8 percent of all digital video ads viewed online advertised travel services and products.

In 2024, digital advertising spending in Brazil amounted to approximately **** billion Brazilian reals, up ***** percent from ** billion reals a year earlier. Compared to 2020, the 2024 figure represent a growth of almost ** percent. Brazil's top online advertisers According to the same study, retail alone accounted for almost ********* of Brazil's digital ad expenditure in 2024. The sector encompasses numerous brands, with a few standing out for their investments in online ads that year. Another source estimated that Brazil's leading retail advertisers by share of the online ad spend were warehouse store chain Assaí Atacista and Mercado Livre, the Brazilian version of Latin America's giant marketplace Mercado Libre. Another e-commerce giant, Singapore-based Shopee, ranked third. Formats & channels Social media platforms dominate Brazil's online ad landscape. In 2024, they attracted more than **** of Brazil's digital ad expenditure, leaving search at a relatively distant second and less than ** percent of the total. In terms of online ad formats, video is king, accounting for over ** percent of Brazilian digital ad revenues, followed by display with around ** percent.

Media streaming, social networks and other content providers have faced challenges during the period as demand for airtime and advertising expenditures wavered. In addition, the number of cable TV subscriptions has fallen significantly, as increased subscription costs combined with better, cheaper alternatives have driven consumers to stream over traditional cable and TV. These hindrances have been offset by a boom in online video streaming and a surge in demand for media content. The online streaming boom has led to an industry-wide climb in revenue at a CAGR of 1.4% to $225.1 billion over the past five years, including an incline of 2.2% in 2025, when profit will reach 15.0%. During this period, significant consolidation has occurred, especially among the top companies in the industry. Large traditional cable and TV providers have looked to expand into the streaming realm and have done this mainly by acquiring streaming platforms to integrate into their business. Disney acquired Fox and Hulu, expanding their presence in the streaming field. Around the same time, Viacom and CBS announced a massive merger to create Viacom CBS, making this new merger another massive player across the industry. Similarly, Discovery Inc. merged with AT&T's Warner Media, which led to the emergence of their streaming service Max. Vigorous acquisition activity has led to an overall reduction in the number of enterprises operating in the industry. With more consumers choosing streaming over traditional cable, companies have been pressured to diversify their offerings. Disney’s bundling strategy with ESPN+ and Hulu and Paramount+'s significant subscriber uptick highlights the aggressive pursuit of market share. However, the emergence of ad-supported streaming services aimed at price-conscious consumers has introduced a new revenue stream that bridges the gap between advertisers and viewers. While many providers are poised to intensify their shift into the rapidly growing field of media streaming, falling cable television subscriptions will continue to weigh down the industry. Providers will look to secure further growth by acquiring or merging with additional companies and continuing industry-wide consolidation trends. Overall, the foray into digital streaming is undoubtedly a bright spot for the industry and will continue to motivate industry growth. Technological innovations like AI-driven personalized recommendations and higher-quality content delivery will enhance user experience and targeted advertising, improving revenue streams. However, regulatory scrutiny, most notably from the FTC concerning data privacy and antitrust issues, could impact future mergers and content licensing strategies. The industry will also experience a shift towards hybrid models that blend live and on-demand streaming, meeting diverse consumer needs. Over the next five years, revenue is forecast to propel forward at a CAGR of 2.4% to $253.8 billion, with profit inching upward to 15.3% in 2030.

This statistic depicts the online video advertising revenue in Australia from 2015 to 2020 with forecasts until 2024. In 2020, around * billion Australian dollars had been spent on online video advertising in Australia and is projected to reach around * billion Australian dollars by 2024.

The Information sector creates and distributes media content to US consumers and businesses. The Information sector responds to trends in household formation, which influences subscription volumes to communications services advertising expenditure, which generates nearly one-fourth of sector revenue, as well as consumer incomes and spending habits, which influence the extent to which households purchase discretionary entertainment products. The Information sector also sells some products and services directly to businesses and is influenced to a lesser extent by trends in corporate profit and business sentiment. The accelerated pace of digital transformation has fueled industry growth. As remote work and online learning became the norm, the demand for robust digital infrastructure and cloud services skyrocketed. This shift wasn't limited to cloud services alone, internet providers flourished spurred by the advent of 5G technology. Through the end of 2024, sector revenue will expand at a CAGR of 2.7% to reach $2.4 trillion, including a boost of 1.9% in 2024. Although consumer demand for media is generally steady and the Information sector has expanded consistently, revenue flows within the sector are uneven and determined by technology trends. Substantial expansion through the end of 2024 has stemmed from a proliferation of new consumer devices. However, most of the expansion has been concentrated on online publishing and data processing at the expense of more traditional information subsectors. For example, new digital channels have detracted from print advertising expenditure, which has dipped during the current period and curtailed print publishing. An expansion in mobile devices and the emergence of online streaming services have made consumers less reliant on more traditional communication services like wired voice, broadband internet and cable TV. Looking ahead, the information sector is poised for sustained growth over the next five years, fueled by rising consumer spending and private investment. As the economy recovers and interest rates stabilize, disposable incomes are poised to climb, allowing households to avail themselves of more digital subscriptions and services. The rollout of 5G will further augment mobile internet usage, potentially challenging wired broadband alternatives. Traditional media companies will continue to pivot to online platforms and streaming services, aiming to retain and expand their audience. Through the end of 2029, the Information sector revenue will strengthen at a CAGR of 2.2% to reach $2.7 trillion.