Video has become one of the most popular online formats, spanning from educational content to product reviews. As of the second quarter of 2025, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of October 2025, the TikTok hashtags “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2024, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 58 percent of respondents reporting using these devices. In comparison, 12 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than on any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In 2024, social video platforms and video content recorded around ** minutes of daily engagement on average among users in the United States. The amount of time spent watching social video among users in the country was projected to reach ** minutes per day in 2023, and about daily ** minutes by the end of 2028.

When Maya launched her handmade jewelry business, she poured hours into perfecting her craft, but her online sales stalled. One day, she filmed a simple 60-second product demo on her phone, posted it on social, and forgot about it. Within a week, that video had brought in five times her...

According to a survey of global consumers conducted between 2021 and the end of 2023, watching live television was consistently more popular than online video consumption in the examined period. In the fourth quarter of 2024, ** percent of global consumers reported watching streamed video content, while the share of consumers worldwide reporting watching live television was approximately ** percent.

In 2023, digital video consumption surpassed TV viewing time for the second time in the United States. Additionally, the forecast shows that streaming video on connected TV, mobile devices, and computers will continue to increase, reaching a viewing time of over ***** hours and ** minutes in 2028. Meanwhile, traditional TV consumption is likely to further decline in the upcoming years.

Discover the explosive growth of the short-form video market! This in-depth analysis reveals key trends, driving forces, and market segmentation for platforms like TikTok, Instagram Reels, and YouTube Shorts, projecting a massive expansion to [estimated 2033 market size] by 2033. Learn about regional variations, leading companies, and future market outlook.

Discover the booming mobile video services market! This in-depth analysis reveals key trends, growth drivers, and challenges shaping the future of mobile video streaming, including market size, CAGR, and leading companies like Google, Apple, and Amazon. Learn about regional market shares and future projections.

Introduction

Online Video Platform Statistics: An Online Video Platform (OVP) is a crucial digital infrastructure for hosting, managing, and delivering video content online.

It facilitates content uploading, organization, and playback across various devices with adaptive streaming capabilities.

OVPs support monetization through advertising, subscriptions, or pay-per-view models alongside robust analytics for tracking viewer engagement and performance metrics.

They offer customization options for branding and player interfaces, ensuring a seamless user experience. Security features like encryption and DRM safeguard content, while integration with other platforms and APIs enables extended functionality and automation.

OVPs also cater to live streaming needs, making them versatile tools for media, entertainment, education, and corporate sectors seeking reliable video distribution solutions.

YouTube Trending Videos Dataset

Exploring YouTube Trending Videos

By dskl [source]

About this dataset

Moreover it also reveals various engagement metrics such as the number of views the video has received, likes and dislikes it has garnered from viewership. Additionally information related to comment count on particular videos enables analysis regarding viewer interaction and response. Furthermore this dataset describes whether comments or ratings are disabled for a particular video allowing examination into how these factors impact engagement.

By exploring this dataset in-depth marketers can gain valuable insights into identifying trends in content popularity across different countries while taking into account timing considerations based on published day of week. It also opens up avenues for analyzing public sentiment towards specific videos based on likes vs dislikes ratios and comment count which further aids in devising suitable marketing strategies.

Overall,this informative dataset serves as an invaluable asset for researchers,data analysts,and marketers alike who strive to gain deeper understanding about trending video patterns,relevant metrics influencing content virality,factors dictating viewer sentiments,and exploring new possibilities within digital marketing space leveraging YouTube's wide reach

How to use the dataset

How to Use This Dataset: A Guide

In this guide, we will walk you through the different columns in the dataset and provide insights on how you can explore the popularity and engagement of these trending videos. Let's dive in!

Column Descriptions:

• title: The title of the video.
• channel_title: The title of the YouTube channel that published the video.
• publish_date: The date when the video was published on YouTube.
• time_frame: The duration of time (e.g., 1 day, 6 hours) that the video has been trending on YouTube.
• published_day_of_week: The day of week (e.g., Monday) when the video was published.
• publish_country: The country where the video was published.
• tags: The tags or keywords associated with the video.
• views: The number of views received by a particular video
• likes: Number o likes received per each videos
• dislike: Number dislikes receives per an individual vidoe 11.comment_count: number of comments

Popular Video Insights:

To gain insights into popular videos based on this dataset, you can focus your analysis using these columns:

title, channel_title, publish_date, time_frame, and** publish_country**.

By analyzing these attributes together with other engagement metrics such as views ,likes,**dislikes,**comments),comment_count you can identify trends in what type content is most popular both globally or within specific countries.

For instance: - You could analyze which channels are consistently publishing trending videos - Explore whether certain types of titles or tags are more likely to attract views and engagement. - Determine if certain days of the week or time frames have a higher likelihood of trending videos being published.

Engagement Insights:

To explore user engagement with the trending videos, you can focus your analysis on these columns:

likes, dislikes, comment_count

By analyzing these attributes you can get insights into how users are interacting with the content. For example: - You could compare the like and dislike ratios to identify positively received videos versus those that are more controversial. - Analyze comment counts to understand how users are engaging with the content and whether comments being disabled affects overall

Research Ideas

• Analyzing the popularity and engagement of trending videos: By analyzing the number of views, likes, dislikes, and comments, we can understand which types of videos are popular among YouTube users. We can also examine factors such as comment count and ratings disabled to see how viewers engage with trending videos.
• Understanding video trends across different countries: By examining the publish country column, we can compare the popularity of trending videos in different countries. This can help content creators or marketers understand regional preferences and tailor their content strategy accordingly.
• Studying the impact of video attributes on engagement: By exploring the relationship between video attributes (such as title, tags, publish day) and engagement metrics (views, likes), we can identify patterns or trends that influence a video's success on YouTube. This information can be...

During the third quarter of 2024, internet users in the United States spent over six hours daily using the internet, with over 4.5 hours spent viewing video content on TV (both broadcast and streamed) as well as more than 2 hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment. Media Consumption Trends and Future Plans The average daily time spent with digital media in the United States is expected to increase from 439 minutes (seven hours and 19 minutes) in 2022 to close to 8 hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable 21 percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services. Free entertainment is on social A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of 53.8 minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.

Welcome to the dataset "Most Viewed Videos in the Past 24 Hours," a curated collection of video data that provides a snapshot of viral content and trending videos within a 24-hour time frame. This dataset offers valuable insights into the dynamic world of online video consumption, showcasing the videos that have captured the attention of viewers over this short yet critical period.

Columns:

1. Video: The "Video" column contains the titles or unique identifiers of the videos that were the most viewed in the past 24 hours. Each row in this column represents a specific video that gained significant attention during this time frame. It serves as the primary identifier for the videos in the dataset.

2. Views: The "Views" column represents the number of times each video has been viewed in the past 24 hours. This metric quantifies the popularity and immediate attention a video has received within this specific time window. It provides insights into the viral or trending nature of the videos.

3. Likes: The "Likes" column contains data on the number of likes or thumbs-up reactions that each video has received in the past 24 hours. This metric reflects the positive engagement and approval of viewers for the respective videos. It is a valuable indicator of audience sentiment and appreciation.

This dataset is a valuable resource for researchers, content creators, marketers, and anyone interested in understanding the real-time dynamics of online video trends. It offers a glimpse into the content that resonates with audiences and gains rapid popularity, shedding light on the factors that contribute to video virality in the digital age.

Whether you're looking to study viral trends, analyze audience behavior, or identify patterns in video consumption, this dataset provides a comprehensive view of the most viewed and liked videos within a 24-hour time frame. Explore, analyze, and uncover the stories behind the videos that captivated online audiences in this brief yet impactful window of time.

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Digital Video Advertising Market Size 2025-2029

The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing popularity of in-app advertising and the rising spending on online video and Connected Television (CTV) advertising. However, this market faces challenges as well. The growing use of advertisement blocking solutions poses a significant obstacle, with consumers increasingly adopting ad-blockers to avoid intrusive ads. GDPR and CCPA compliance safeguard consumer privacy, while conversion rate and mid-roll ads drive sales.
Advertisers must navigate this challenge by implementing non-intrusive ad formats and focusing on delivering value to consumers. To capitalize on the market's opportunities, companies must stay abreast of the latest trends and consumer preferences, while also addressing the challenges to effectively engage audiences and maximize ROI. This trend is driven by the increasing consumption of digital content on mobile devices and smart TVs, providing advertisers with a vast audience base.

What will be the Size of the Digital Video Advertising Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with private marketplaces (PMPs) gaining traction as brands seek more control over their video content strategy and improved user experience (UX). Brand safety and ad quality scores are paramount, driving the demand for advanced competitive analysis tools. Influencer marketing and call-to-actions (CTAs) are essential components of effective video ad campaigns, with landing page optimization and programmatic guaranteed deals further enhancing campaign performance.

Video content production and viewability measurement are crucial aspects of video analytics dashboards, enabling businesses to optimize their social video advertising efforts in the open auction environment. Video ad spend is projected to increase significantly, fueled by the growing popularity of video content distribution across various platforms. New technologies, such as smart radio and voice over IP, are enabling seamless communication between terrestrial users and mobile radios, leading to increased interoperability and range accessibility.

How is this Digital Video Advertising Industry segmented?

The digital video advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Service Type

  In-Stream video ads
  Out-Stream video ads
  Linear video ads
  Nonlinear video ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The Retail segment is estimated to witness significant growth during the forecast period. In the dynamic the market, various entities play pivotal roles in delivering effective and engaging campaigns for businesses. Marketers and brands leverage video ad serving to deliver skippable ads, ensuring a better user experience. Demand-side platforms (DSPs) facilitate real-time bidding (RTB) and frequency capping, optimizing ad delivery and preventing ad overexposure. Dynamic ad insertion and out-stream video ads expand reach, while ad fraud detection and verification maintain transparency and trust. Native video ads blend seamlessly with content, and programmatic advertising streamlines the buying process. Completion rate and click-through rate (CTR) are essential metrics, with over-the-top (OTT) ads and in-stream video ads catering to diverse audience preferences.

Brands invest in ad creative production and A/B testing for optimal campaign performance. Behavioral targeting, contextual targeting, and demographic targeting refine audience reach. Inventory management, creative optimization, and cross-device tracking ensure efficient ad delivery across platforms. Ad exchanges and header bidding enable competition among multiple buyers, driving up yields. Unskippable ads and interactive video ads capture user attention, while personalized video ads build stronger connections. Technological advancements, such as video player technology and attribution modeling, enhance the overall effectiveness of digital video advertising. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted access to their

Social Video Advertising Market Outlook

According to our latest research, the global Social Video Advertising market size was valued at USD 31.2 billion in 2024 and is projected to reach USD 98.7 billion by 2033, expanding at a robust CAGR of 13.7% during the forecast period. The remarkable growth in this sector is primarily driven by the increasing penetration of social media platforms, shifting consumer preferences towards video content, and the growing effectiveness of targeted advertising strategies across digital channels.

One of the key growth factors propelling the Social Video Advertising market is the exponential rise in video consumption across global audiences. With the proliferation of high-speed internet and the ubiquity of smartphones, consumers are spending more time engaging with video content on platforms such as YouTube, Facebook, Instagram, and TikTok. Brands and advertisers are leveraging this trend by investing heavily in video-based campaigns that offer higher engagement rates and better recall compared to traditional display ads. Furthermore, advancements in video analytics and artificial intelligence are enabling marketers to optimize their campaigns in real-time, leading to improved ROI and more personalized advertising experiences for users.

Another significant driver is the continuous innovation in ad formats and delivery mechanisms. The emergence of interactive video ads, shoppable videos, and augmented reality (AR) integrations have transformed the way brands communicate with their audiences. These innovations allow for more immersive and engaging storytelling, driving higher conversion rates and fostering deeper brand loyalty. Additionally, social video advertising platforms are offering advanced targeting options based on user behavior, demographics, and psychographics, further enhancing the precision and effectiveness of ad campaigns. This level of granularity in targeting is particularly attractive to advertisers aiming to maximize their marketing budgets.

The rise of influencer marketing and branded content partnerships is also fueling the expansion of the Social Video Advertising market. Brands are increasingly collaborating with content creators who have established credibility and large followings on social platforms. These partnerships enable brands to tap into niche communities and deliver authentic, relatable messages that resonate with target audiences. As a result, influencer-driven video campaigns are becoming a staple in digital marketing strategies, contributing significantly to market growth. Moreover, the integration of e-commerce functionalities within social video ads is streamlining the customer journey from discovery to purchase, further boosting the market’s upward trajectory.

From a regional perspective, North America continues to dominate the Social Video Advertising market due to its mature digital ecosystem, high social media penetration, and the presence of leading technology and advertising firms. However, the Asia Pacific region is witnessing the fastest growth, fueled by the rapid adoption of smartphones, expanding internet access, and a burgeoning middle class with increasing purchasing power. Europe also holds a significant share, driven by robust digital infrastructure and evolving consumer behaviors. In contrast, Latin America and the Middle East & Africa are emerging as promising markets, supported by improving connectivity and a growing appetite for digital content. These regional dynamics underscore the global nature of social video advertising and the diverse opportunities it presents for stakeholders across the value chain.

Ad Format Analysis

The Ad Format segment in the Social Video Advertising market encompasses various types, including In-Feed Ads, Stories Ads, Bumper Ads, Out-Stream Ads, Sponsored Content, and others. In-Feed Ads remain the most popular format, seamlessly integrating with users’ organic content feeds on platforms like Facebook, Instagram, and TikTok. Their non-intrusive nature and native appearance make them highl

Social Video Advertising Market Outlook

According to our latest research, the global Social Video Advertising market size reached USD 32.7 billion in 2024, reflecting robust momentum as brands increasingly prioritize video-centric campaigns. The market is expected to grow at a CAGR of 13.1% from 2025 to 2033, with the sector projected to achieve a value of USD 87.1 billion by 2033. This remarkable growth is primarily driven by the proliferation of mobile devices, widespread adoption of high-speed internet, and the exponential rise of short-form video platforms, which have transformed how consumers engage with content and how brands connect with their audiences.

The rapid evolution of digital consumption patterns has been a key driver propelling the social video advertising market. Consumers are increasingly gravitating toward video content across platforms such as YouTube, TikTok, Instagram, and Facebook, as video offers a more immersive and engaging experience compared to static images or text. This shift has compelled advertisers to allocate larger portions of their budgets to video formats, fostering innovation in ad creativity, targeting, and measurement. Furthermore, advancements in artificial intelligence and data analytics are enabling precise audience segmentation and real-time campaign optimization, resulting in higher ROI for brands. The integration of interactive elements and shoppable video ads is also enhancing user engagement, further solidifying video’s dominance in the digital advertising ecosystem.

Another significant growth factor is the surge in mobile device usage and the global rollout of 5G networks. With smartphones becoming the primary device for content consumption, video ads are now seamlessly integrated into users’ daily digital journeys. The improved speed and bandwidth of 5G technology have facilitated smoother streaming experiences and enabled richer, high-definition ad formats. This technological foundation has not only increased the reach and effectiveness of social video advertising but has also allowed for innovative ad formats such as augmented reality (AR) and vertical video, catering to evolving user preferences. As a result, brands are able to deliver more personalized and contextually relevant messages, driving higher conversion rates and brand loyalty.

The social video advertising market is also benefiting from the changing dynamics of consumer-brand interaction. Modern consumers, particularly Gen Z and Millennials, prefer authentic, story-driven content that resonates with their values and lifestyles. Social platforms have responded by offering a variety of ad formats—such as in-stream, out-stream, bumper ads, and sponsored content—that allow brands to craft compelling narratives. Influencer marketing and user-generated content further amplify brand reach and credibility, creating a virtuous cycle of engagement and conversion. As the competition for consumer attention intensifies, advertisers are investing in creative storytelling and leveraging data-driven insights to optimize campaign performance, ensuring sustained market growth.

Regionally, North America continues to lead the social video advertising market, accounting for the largest share in 2024, followed closely by Asia Pacific and Europe. The North American market is characterized by high digital penetration, advanced advertising infrastructure, and a mature ecosystem of social platforms and content creators. Meanwhile, Asia Pacific is witnessing the fastest growth, fueled by the burgeoning digital economies of China, India, and Southeast Asia, where mobile-first consumers are driving unprecedented demand for video content. Europe remains a significant market, with increasing regulatory focus on data privacy influencing ad targeting strategies. Latin America and the Middle East & Africa are emerging as promising markets, supported by increasing internet penetration and the rising popularity of social platforms. As regional dynamics continue to evolve, global brands are adopting localized strategies to maximize their impact and ROI.

Ad Format Analysis

The ad format segment in the social video advertising market is highly diversified, encompassing in-stream ads, out-stream ads, bumper ads, sponsored content, and a range of other innovative formats. In-stream ads, which play before, during, or after video content, remain the most widely adopted due to their high visibility and ability to capture us

Key Video Streaming App StatisticsTop Video Streaming AppsVideo Streaming App RevenueVideo Streaming Subscribers by AppVideo Streaming Users by AppUS Video Streaming App Market ShareUK Video...

The Asia Pacific Video Streaming Market size was valued at USD 27.31 billion in 2023 and is projected to reach USD 113.05 billion by 2032, exhibiting a CAGR of 22.5 % during the forecasts period. The Asia Pacific Video Streaming Market is growing at a faster rate due to the factors such as rising internet connections, mobile phones, and the need for video content. Video on demand, is the process of transmitting videos over the internet, with the user watching the videos in real time without having to download them. Main uses are in leisure, concerts, teaching, and business interaction. The characters are a shift in subscriptions towards Over-The-Top (OTT) platforms including Netflix, Disney+, iQIYI, Hotstar and the like. These include the implementation of artificial intelligence in recommending content, continual expansion of 5g making streaming better, and a changing tinge with mobile-oriented video consumption in the region.

The short video market is experiencing explosive growth, projected to reach $139.06 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 25.3% from 2025 to 2033. This surge is driven by several key factors. The increasing penetration of smartphones and readily available high-speed internet access globally fuels the creation and consumption of short-form video content. The rise of social media platforms like TikTok, Instagram Reels, and YouTube Shorts has created a highly engaged audience, fostering a vibrant ecosystem for creators and businesses alike. Furthermore, advancements in video editing tools and technologies have made short-video production more accessible, empowering a wider range of individuals and brands to participate. The diverse applications of short videos, ranging from entertainment and education to marketing and news dissemination, contribute significantly to this market's expansive growth. Various video types, including landscape, vertical, and live short videos, cater to diverse preferences and viewing habits. Segmentation within the market reveals strong performance across diverse applications. Life-related short videos dominate, reflecting the appeal of personal storytelling and relatable content. Technology-focused short videos are also gaining traction as users seek concise explanations and reviews. International and social short videos both thrive due to the global reach of social media and the inherent social nature of sharing engaging content. Geographic distribution shows a strong presence across North America, Europe, and Asia-Pacific, with China and India emerging as particularly significant markets, driven by their massive populations and burgeoning digital landscapes. Key players like ByteDance (TikTok), Meta (Facebook, Instagram), YouTube, and others are strategically positioning themselves to capitalize on this growth, constantly innovating and adapting to the ever-evolving preferences of the short-video audience.