According to a survey conducted among video marketers worldwide and released in June 2022, ** percent of respondents said their leading video marketing goal for 2022 was to increase revenue and sales. This was followed by ** percent of respondents saying their main video marketing goal was to increase brand awareness and reach new audiences.

During a survey conducted in September 2021 among content marketers who make use of videos in the United States, ** percent of respondents said they were planning to increase their video budget in 2022, out of which ** percent said they planned to increase it by more than **** percent.

As of July 2022, the largest bulk of YouTube video views in the United States was continued for over 90 percent by influencer-published videos. Videos created by media companies generated approximately six percent of all the views on the popular social video platform, while videos created by brands or aggregators generated only two percent of all the views on YouTube as of the examined period.

In 2023, media companies spent around *** billion U.S. dollars on video content worldwide, marking a decrease of ***** percent from the previous year. A forecast suggests that investments in content will grow again in 2024 and 2025.

As of July 2022, the largest bulk of Facebook video views in the United States was continued for approximately ** percent by influencer-published videos. Videos created by media companies generated around ** percent of all Facebook views, while videos created by brands or aggregators generated ** percent of all the video views on Facebook as of the examined period.

During a 2024 survey among marketers worldwide, approximately ** percent reported plans to increase their use of Instagram for video marketing purposes in the near future. Similarly, ** percent said they would use YouTube more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In March 2022, video consumption via connected TV (CTV) among users in the United States increased by 26.5 percent compared to the previous year, reaching 10.5 billion hours of viewership per month. Online video consumption via mobile experienced a small increase compared to March 2021, reaching 6.8 billion hours watched on monthly basis.

As of July 2022, the largest bulk of Instagram video views in the United States was continued for approximately 83 percent by influencer-published videos. Videos created by media companies generated around five percent of all Instagram views, while videos created by brands or aggregators generated 12 percent of all the video views on Instagram as of the examined period.

Between January to July 2022, influencer videos constituted ** percent of video views on video giant YouTube. Media company videos followed with *** percent of video views, while brand and aggregator content came last with just *** percent.

During a November 2022 survey carried out among professionals involved in content marketing, ** percent stated that they used social media posts as a part of their content marketing strategy; ** percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at ** billion U.S. dollars.

Between January to July 2022, influencer videos constituted 60 percent of video views on Facebook. Media company videos followed with 30 percent of video views, while brand and aggregator content came last with ten percent.

In the second quarter of 2022, YouTube accounted for ** percent of the total time spent on video streaming by viewers in Southeast Asia. Premium video content such as subscription-video-on-demand (SVOD) platforms accounted for ***** percent of the total video streaming time, down by ***** percent compared to the second quarter of 2021.

In a survey on the leading platforms for viewing video content in Thailand in 2022, ** percent of respondents stated that they watched video content from YouTube at least once a week. In comparison, ** percent of respondents streamed content via OTT platforms regularly.

According to a survey conducted among consumers worldwide, respondents watched an average of 19 hours of online video content per week in 2022. This represented an increase from 2021, when consumers watched 19 hours of online video content weekly.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

Between January and July 2022, influencer videos constituted ** percent of video views on Instagram. Brand and aggregator company videos followed with ** percent of video views, while media company content came last with **** percent.

In a survey of consumers in Brazil, conducted in May 2022 it was found that ** percent of respondents said they mostly watched new releases or originals on video streaming services. At the same time ** percent said they watched series that are new and everybody is talking about.

As of March 2022, more than three-fourths – ** percent – of children who watched videos online and participated in a survey in Mexico said they viewed the content on mobile phones. Around ** percent of respondents stated that they watched videos online on TV. These two options were also the devices most used to access video content online in Mexico altogether in 2022.

Netflix was the most popular video content sharing platform in Hungary in 2022, as ** percent of the respondents accessed the platform using desktop or laptop computers and a further ***** percent of surveyed Hungarinans used it with the help of their smartphones. At the same time, ***** percent of respondents accessed RTL Most from a personal computer and a further **** percent did so via a smartphone.

As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.