Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with 73 percent of marketers saying they used them. Social media videos came second, with 69 percent of global marketers using them, while 60 percent cited testimonial videos.

During a 2024 survey among marketers worldwide, approximately 67 percent reported plans to increase their use of Instagram for video marketing purposes in the near future. Similarly, 66 percent said they would use YouTube more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

Introduction

Short-Form Video Marketing Statistics: Short-form videos have become a significant part of digital marketing. They are short (under 60 seconds), simple to watch, and easy to share. People remember them quickly. Apps like TikTok, Instagram Reels, and YouTube Shorts enable brands to reach millions by creating fun and creative videos. Marketers love short videos because they generate more engagement, are less expensive to produce, and often go viral.

This article shares the latest statistics that demonstrate the growing popularity and effectiveness of short-form video content. Whether you're a business owner, social media manager, or just curious, these numbers will help you understand why short videos are shaping the future of online marketing.

During a November 2022 survey carried out among professionals involved in content marketing, 18 percent stated that they used social media posts as a part of their content marketing strategy; 13 percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at 67 billion U.S. dollars.

The global marketing video production market is experiencing robust growth, driven by the increasing adoption of video marketing strategies across diverse industries. The market's expansion is fueled by several key factors. Firstly, the rising popularity of social media platforms like YouTube, TikTok, and Instagram, along with the increased use of video advertising on these platforms, has created a significant demand for high-quality marketing videos. Secondly, the effectiveness of video in conveying brand messages and driving conversions has been proven repeatedly, leading businesses of all sizes to integrate video into their marketing mix. Thirdly, technological advancements have made video production more accessible and affordable, lowering the barrier to entry for smaller businesses. The market is segmented by video type (social media videos, conversion videos, others) and application (retail, manufacturing, education, finance, healthcare, music industry, professional services, others), reflecting the versatility of video marketing across various sectors. While precise market sizing data was not provided, given the prevalence of video marketing and the significant number of companies involved, a reasonable estimation of the 2025 market size could be in the range of $150-200 billion, with a compound annual growth rate (CAGR) of around 10-15% projected over the next decade. This reflects continued investment in video content and the growing need for specialized video production services. This strong growth is further supported by trends such as the rise of short-form video content, the increasing use of data-driven video marketing strategies, and the growing importance of personalization in video campaigns. However, potential restraints include the need for businesses to develop strong video marketing strategies to avoid wasted investment, the challenges of creating engaging content that resonates with target audiences, and the competitive landscape within the video production industry. The geographical spread of the market is substantial, with North America and Europe currently holding significant market share, but Asia-Pacific is expected to show considerable growth in the coming years fueled by rising internet penetration and digital marketing adoption in emerging economies. The numerous companies mentioned, ranging from large multinational agencies to smaller specialized studios, illustrate the diversified nature of the market and the range of services offered.

During a survey conducted in 2022, 45 percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with 31 percent and 28 percent, respectively.

The Video Marketing Services market has burgeoned into a dynamic and integral aspect of digital marketing, driven by the increasing consumption of video content across various platforms and devices. As businesses seek innovative ways to engage their audience, the demand for professional video marketing services has

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

The business video marketing platform market is experiencing robust growth, driven by the increasing adoption of video content for marketing and communication purposes across various industries. The shift towards digital marketing strategies, coupled with the rising demand for engaging and easily consumable content, fuels this expansion. While precise market sizing data wasn't provided, a reasonable estimation based on current market trends and the presence of numerous established and emerging players (Wistia, Vidyard, Vimeo, etc.) suggests a market valuation in the billions of dollars in 2025. A Compound Annual Growth Rate (CAGR) of, let's assume, 15% (a conservative estimate considering the sector's dynamism) points to significant expansion over the forecast period (2025-2033). Key drivers include the enhanced ROI offered by video marketing, the affordability and accessibility of user-friendly video creation and hosting platforms, and the growing demand for personalized and interactive video experiences. The market is segmented by application (large enterprises, SMEs) and deployment type (on-premises, cloud-based), with cloud-based solutions experiencing faster adoption due to scalability, cost-effectiveness, and ease of access. Growth may be constrained by factors such as the need for high-quality internet connectivity, the complexity of video content creation for non-experts, and competition from free or low-cost video hosting alternatives. However, the continuous innovation in video editing tools, analytics dashboards, and integration with other marketing platforms is mitigating these challenges. The geographic distribution of the market demonstrates a strong presence in North America and Europe, driven by early adoption and higher digital maturity levels in these regions. However, Asia-Pacific, particularly India and China, are emerging as high-growth markets due to increasing internet penetration and rising mobile usage. The competitive landscape is fragmented, with several established players vying for market share alongside numerous smaller, specialized providers. This suggests opportunities for both consolidation and innovation within the industry. Successful players will likely be those that effectively leverage AI-powered features, offer robust analytics and data-driven insights, and adapt to evolving consumer preferences for short-form, interactive, and personalized video content. The long-term outlook for the business video marketing platform market remains exceptionally positive, driven by the ongoing importance of video in digital marketing strategies.

The global content marketing promotion services market is experiencing robust growth, driven by the increasing reliance of businesses across diverse sectors on content marketing strategies to enhance brand visibility, engage target audiences, and drive conversions. The market's expansion is fueled by the rising adoption of digital channels, the proliferation of social media platforms, and the growing sophistication of content marketing techniques. The manufacturing, consumer goods, and tourism industries are significant adopters, leveraging content marketing to reach potential customers and build brand loyalty. However, the finance and medical care sectors are also increasingly recognizing the potential of content marketing, leading to market expansion in these verticals. While graphic content remains a dominant format, video content is rapidly gaining traction, reflecting the growing preference for engaging visual storytelling. The market is segmented by application (Manufacturing, Consumer Goods, Tourism, Finance, Medical Care, Others) and content type (Graphic, Video, Others). Key players such as HubSpot, Marketo, and SEMrush are driving innovation in the space, offering a range of tools and services to support effective content promotion. Competition is intense, characterized by ongoing innovation in areas such as AI-powered content optimization and data-driven campaign management. The market's growth is anticipated to continue at a healthy rate, propelled by factors such as the increasing adoption of marketing automation tools, the growing emphasis on personalized content experiences, and the expanding use of data analytics for performance measurement. However, challenges remain, including the rising costs associated with high-quality content creation and the need for skilled professionals to manage complex content marketing campaigns. Geographic distribution shows strong growth across North America and Europe, with emerging markets in Asia-Pacific contributing significantly to the overall expansion. The market is likely to see further consolidation as larger players acquire smaller firms to enhance their service offerings and expand their market reach. The future of content marketing promotion services lies in the continued integration of technology, data-driven strategies, and personalized content experiences to meet the evolving needs of businesses across various sectors.

The Video Content Marketing Services market has witnessed explosive growth in recent years, becoming a cornerstone of digital marketing strategies across various industries. With businesses increasingly recognizing the power of video to engage consumers, convey messages, and build brand loyalty, this market has evol

Introduction

Social Media Advertising Statistics: In 2025, social media advertising continues to demonstrate significant growth, reflecting its integral role in digital marketing strategies. The global social media advertisement market is projected to expand from USD 228 billion in 2024 to USD 256.5 billion in 2025, marking a compound annual growth rate (CAGR) of 12.5% . This growth is underpinned by the increasing number of social media users, which reached 5.07 billion globally, accounting for 62.6% of the world's population.

Video content remains a dominant force, with the global digital video advertising market expected to grow from USD 104.65 billion in 2024 to USD 140.18 billion in 2025 . Influencer marketing also sees a substantial rise, with the market size anticipated to reach USD 32.55 billion in 2025, up from USD 24 billion in 2024 . Engagement metrics indicate that TikTok leads with an average engagement rate of 2.50%, while Instagram's engagement rate has declined to 0.50% in 2025.

These statistics underscore the evolving landscape of social media advertising, highlighting the importance of video content and influencer partnerships in reaching and engaging target audiences effectively.​

The content marketing market, valued at $588.12 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.9% from 2025 to 2033. This expansion is driven by several key factors. Businesses increasingly recognize the power of engaging content to build brand awareness, generate leads, and establish thought leadership. The rise of digital platforms, including blogging, video marketing, and interactive infographics, provides diverse channels for content distribution, fueling market growth. Furthermore, the increasing sophistication of content marketing analytics allows for data-driven optimization, improving return on investment (ROI) and encouraging further adoption. The retail, automotive, and financial services sectors are leading adopters, leveraging content to engage target audiences and drive sales. However, challenges remain. Competition for audience attention is fierce, requiring continuous innovation in content formats and strategies. Measuring the effectiveness of content marketing across diverse platforms can be complex, hindering accurate ROI assessment for some businesses. Additionally, maintaining consistent high-quality content creation can be resource-intensive, posing a barrier for smaller companies. Despite these challenges, the overall market outlook is positive, fueled by ongoing technological advancements and the expanding use of content marketing across various industries. The diversification of content platforms and objectives—from lead generation to establishing thought leadership—suggests a robust and adaptable market poised for significant future growth. The increasing adoption of advanced analytics tools and AI-driven content optimization will continue to shape the market trajectory, making data-driven strategies essential for success.

The Video Marketing Services market has emerged as a critical component of contemporary marketing strategies, leveraging the power of engaging visual content to captivate audiences and enhance brand communication. As businesses continue to seek innovative ways to connect with consumers, the adoption of video as a pr

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Snapshot img

Content Marketing Market Size 2025-2029

The content marketing size is forecast to increase by USD 539.3 million at a CAGR of 13.9% between 2024 and 2029.

The content marketing analysis is experiencing significant growth, driven by the increasing number of users on social media platforms and the integration of Artificial Intelligence (AI) with social media management software. According to recent estimates, social media users worldwide are projected to reach 4.3 billion in 2021, providing a vast audience for content marketers. This trend is further amplified by the rise of AI-powered tools, enabling businesses to create personalized content, optimize campaigns, and measure performance more effectively. However, the market is not without challenges. The proliferation of digital advertisements has led to an increase in fraudulent activities, such as ad fraud and clickbait, undermining the credibility of content marketing efforts.
As a result, companies must prioritize transparency, authenticity, and ethical practices to build trust with their audiences and differentiate themselves from competitors. To capitalize on market opportunities and navigate challenges effectively, businesses should focus on creating high-quality, engaging content, leveraging AI for data-driven insights, and implementing robust fraud prevention measures.

What will be the Size of the Content Marketing Market during the forecast period?

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According to recent studies, the market is expected to reach substantial size by 2026, driven by the proliferation of technology providers offering digital content creation solutions. Consumer behavior has shifted towards preferring graphical content, such as videos and infographics, over textual content. This trend is further accentuated by the rise of digital platforms and streaming services, which have transformed traditional marketing strategies.
Certified publications and recognized authors play a crucial role in adding credibility to the content market. The adoption of cloud computing and on-premise deployment models enables enterprises to create, manage, and distribute content efficiently. Cybersecurity ventures are also increasingly focusing on content marketing analysis to enhance client involvement efforts. Overall, the content marketing analysis is a dynamic and evolving landscape, underpinned by the digital transformation in information technology.

How is this Content Marketing Industry segmented?

The content marketing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Automotive
  Financial services
  Telecom
  Others


Platform

  Blogging
  Videos
  Infographics
  Case studies
  Others


Objective

  Lead generation
  Brand awareness
  Thought leadership
  Others


Enterprise Size

  Large Enterprises
  Small and Medium Enterprises (SMEs)


Content Type

  Social Media Content
  Email Marketing
  Whitepapers
  Podcasts
  Tools
  Services


Deployment Type

  On-premise
  Cloud-based solutions


Technology Integration

  AI-driven
  Non-AI-driven


Geography

  APAC

    China
    India
    Japan


  North America

    US
    Canada


  Europe

    Germany


  South America

    Argentina
    Brazil


  Middle East and Africa

    UAE

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.

Content marketing plays a pivotal role in the retail industry, leveraging various digital platforms to engage Internet users and drive business growth. Artificial Intelligence (AI) and machine learning technologies power content marketing software, enabling multi-channel publishing, content automation, and analytics tools. This strategy encompasses video platforms, social media posts, streaming, branded content solutions, and more. Retailers benefit from increased website traffic, established authority, brand awareness, and audience connection. Content marketing systems facilitate user-generated content, SEO keywords, and digital ads, enhancing consumer engagement and retention. Large enterprises prioritize content marketing for digital transformation, brand visibility, and customer experience.

Content formats range from articles and blog posts to infographics design, podcasts production, and interactive infographics. AI-powered automation streamlines content creation, email campaigns, and landing pages. Content calendars, social media analytics, and influencer collaboration platforms further bolster this marketing approach. The retail segment's growth in The market is fueled by these factors, making it a consumer-centric market for digital communications, travel and tourism, healthcare and pharmaceutical, and c

Marketing Animation Video Production Market is estimated to hit USD 3,359 Mn By 2034, Riding on a Strong 17.3% CAGR during forecast period.

Snapshot img

Digital Video Advertising Market Size 2024-2028

The digital video advertising market size is forecast to increase by USD 527.6 billion at a CAGR of 48.05% between 2023 and 2028. The market is experiencing significant growth due to increasing spending on online video and connected television (CTV) advertising. Technical improvements, such as enhanced targeting capabilities and better ad delivery, are driving this trend. Market expansion hinges on various factors, notably the surge in app advertising, rising adoption of mobile computing devices, and heightened awareness of digital native advertising. However, hindrances like ad blocking solutions and the need for high-quality content and volume of traffic continue to pose challenges for small businesses entering this market. Leading platforms like YouTube and Facebook dominate the digital video advertising landscape, offering businesses a wide reach and advanced targeting options. To stay competitive, it is crucial for businesses to keep up with these trends and invest in creating engaging and high-quality video content. Despite these opportunities, obstacles like ad-blocking solutions and the need for superior content and substantial traffic persist, posing challenges for small businesses. Prominent players like YouTube and Facebook lead the digital video advertising sector, providing businesses with extensive reach and sophisticated targeting capabilities. To succeed, companies must remain abreast of these trends and focus on creating compelling and top-notch video content.

What will be the Size of the Market During the Forecast Period?

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The market is experiencing significant growth, driven by several key factors. Enterprises are increasingly allocating larger budgets toward video advertising to engage with their audience and boost brand awareness. One of the primary factors fueling the growth of the market is the increasing video consumption by internet users. According to recent studies, US internet users spend an average of 6 hours and 43 minutes per week watching digital video content. This trend is expected to continue as more consumers turn to non-conventional platforms such as social media applications and OTT media platforms for their media consumption.

Additionally, another factor contributing to the growth of the market is the changing consumer behavior. Consumers are no longer passive viewers but are increasingly engaging with digital content, making video advertising an effective way for enterprises to reach their target audience. Moreover, the e-commerce sector is also driving the growth of the market. With the rise of online shopping, enterprises are investing in digital video advertising to promote their products and services to potential customers. The production costs associated with digital video advertising have been decreasing due to advancements in technology and the availability of cost-effective production tools.

Additionally, agency commissions and rebates have become more common, making digital video advertising a more affordable marketing option for enterprises. Taxes and production costs are two significant expenses for enterprises in the market. However, the benefits of increased engagement rates and improved brand awareness far outweigh these expenses. The service delivery methodologies in the market have evolved, with broadcasters and digital video content providers offering more flexible and customizable solutions to meet the unique needs of enterprises. Desktops and mobile phones are the most common devices used for digital video advertising. Enterprises can reach their audience through various digital channels, including desktops, mobile phones, social media applications, and OTT media platforms.

In conclusion, the market in the US is experiencing significant growth due to increasing video consumption, changing consumer behavior, and the affordability of digital video advertising. Enterprises across various industries are investing in digital video advertising to boost brand awareness, engage with their audience, and reach potential customers in the e-commerce sector.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period. In the United States, the market has witnessed significant growth, particularly in the retail sector. This grow

As of August 2024, approximately 61 percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) included video among the areas attracting more investments from their organizations in 2025 than in the previous year. Thought leadership ranked second, mentioned by 52 percent, while artificial intelligence (AI) for content optimization/performance and paid advertising tied for third, each cited by 40 percent of respondents. AI for content creation rounded out the top five, selected by 39 percent of the participants.