During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In recent years, video has become one of the most popular online formats, spanning from educational content to product reviews. During the third quarter of 2024, music videos recorded the highest category reach, with almost half of internet users worldwide reporting to watch music videos online each week. Social video engagement In recent years, YouTube and TikTok have become two of the most important social media platforms for global users, as video content commands high levels of engagement. In 2024, users worldwide spent approximately 28.4 hours using the YouTube mobile app per month. Additionally, the leading hashtags used by content creators on TikTok have amassed billions of views: as of January 2024, the TikTok hashtag “fyp” or “for you page” had reached 55 and 35 billion post views, respectively. Watching content: what device do users prefer? In 2023, televisions were the most used devices for global viewers to watch video-on-demand (VOD), with 55 percent of respondents reporting using these devices. In comparison, 13 percent of respondents reported using smartphones. Age group and generation are factors impacting viewership habits and device preferences, as younger users appear to prefer using their smartphones to consume content. According to a March 2024 survey, U.S. users aged 18-34 years were more likely to watch video content on smartphones than any other devices. By comparison, connected TVs were particularly popular for the online video audience aged 35 and older.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

Introduction

Digital Content Creation Statistics: Digital content creation encompasses the production of diverse media content for online consumption, spanning written articles, videos, podcasts, graphics, and interactive experiences.

With the proliferation of digital platforms and increased internet penetration, demand for engaging content is surging.

Video content remains dominant, with platforms like YouTube and TikTok driving engagement. While emerging formats like live streams and AR offer new engagement opportunities.

Content creators, platforms, agencies, and technology providers constitute the market landscape. Navigating challenges such as content saturation and algorithmic changes while capitalizing on opportunities in monetization models and emerging technologies like Generative AI and VR.

Understanding these dynamics is crucial for businesses and creators aiming to thrive in the competitive digital content space.

According to a survey on the most-viewed content formats on social media conducted in Indonesia in June 2023, approximately ** percent of Indonesian respondents stated that they enjoyed watching TikTok videos. Meanwhile, ** percent of them stated that they enjoyed watching Instagram posts.   Exploring video content trends and advertising impact in Indonesia  From music to video tutorials, videos have become the most popular visual medium on the internet. In 2023, almost every Indonesian watched online videos weekly. Video advertising, whether from trusted brands or influencers, has also increased in recent years and caught consumers’ attention. A recent study revealed that the most influential advertisements for Indonesians were those made by well-known brands compared to influencers. In addition, Indonesian consumers will be more likely to click on ads on social media when the content is relevant to them. The changing face of social media: Trends in Indonesia's online landscape From the era of Vine to the rise of TikTok, short video memes became the core of social media content. These memes have since been adopted by other popular social media platforms such as Instagram, YouTube, and Facebook. As of 2023, it is estimated that more than *** million people are TikTok users in Indonesia. However, TikTok’s dominance does not overshadow the significance of Facebook. Although Facebook users are gradually declining in Indonesia, it still has the largest market share among social media platforms, especially on mobile phones and tablets.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

In 2022, TikTok's estimated share in global video advertising revenue stood at ***** percent. The source projected it would ****** by 2027. Additionally, TikTok Douyin (the same app in China) held a share of ** percent in 2022 and was expected to grow to ** percent in the same period. Combined, the apps would account for ** percent of the total in 2027.

Over ** percent of community managers in France used Instagram as their preferred social media network for publishing video content, according to the survey conducted in 2023. Facebook appeared as the second favorite go-to video publishing platform, chosen by ** percent of respondents. YouTube and LinkedIn followed with respectively ** percent and **** percent of community managers reporting to have used the networks for posting videos.

Introduction

YouTube Creator Statistics: The overall Creator Economy rose to fame since the COVID-19 pandemic era, 4 years ago. When every other person was stuck in their home and scrolling through social media. It is expected that by 2027, this sector will reach $480 billion, and it has no signs of slowing down. Using the internet, many people are creating a source of income by making videos and uploading them to video content platforms, such as TikTok, Moj, YouTube, Instagram, Facebook, etc.

YouTube is one of the video content platforms. It was launched on 14 February 2005 by Steve Chen, Chad Hurley, and Jawed Karim. YouTube helped content creators around the world earn passive income by making videos and uploading them on the platform. For some creators, YouTube acts as the primary source of income. You’ll understand more about YouTube Creator Statistics by the data provided below.

This industry includes social networking website publishers and developers. The industry does not include companies that predominantly develop blogs, games, internet content, messaging services, online dating websites, online recruitment websites, online forums and online videos.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

The Social Video Advertising market is witnessing an unprecedented surge, driven by the rapid adoption of digital platforms and an increase in mobile device usage globally. With the rise of social media platforms like Facebook, Instagram, TikTok, and YouTube, businesses are leveraging the power of video content to e

Snapshot img

Stock Video Market Size 2025-2029

The stock video market size is forecast to increase by USD 369.6 million at a CAGR of 7.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of Artificial Intelligence (AI) and Machine Learning (ML) technologies in visual content creation. This trend is transforming the way businesses and media organizations produce engaging and high-quality content for their audiences. However, the high price point of stock videos remains a challenge for some, particularly smaller businesses and independent content creators. Despite this, the market's potential is vast, with opportunities in various sectors such as advertising, marketing, social media, and education. The integration of AI and ML in stock videos enables more personalized and targeted content, enhancing user experience and engagement. Companies seeking to capitalize on this market's opportunities should focus on offering affordable yet high-quality stock videos and exploring collaborations with AI and ML technology providers. Navigating the challenges effectively requires a deep of the market dynamics and staying updated on the latest trends and advancements.

What will be the Size of the Stock Video Market during the forecast period?

Request Free SampleThe market encompasses various elements, including image branding, visual marketing, and footage libraries. Businesses increasingly rely on video storytelling and content distribution to engage audiences. Post-production and production companies offer video animation, looping animations, and 360 degree videos, among other services. Image copyright and metadata management are crucial for effective visual search. Creative Commons images and video licensing agreements facilitate content usage. Product demos, wedding videography, and video branding are popular applications. Stock photography trends influence video content marketing, with high-quality footage and animated explainer videos being in demand. Virtual reality videos and video are emerging areas of interest. Video content strategy and distribution are essential for effective video advertising. Image search optimization and usage guidelines ensure legal and ethical use of visual content. Corporate and professional video production services provide customized solutions for businesses. Drone photography and motion graphics add depth to video content. The marketplace continues to evolve, offering a vast array of options for businesses seeking to enhance their visual content strategy.

How is this Stock Video Industry segmented?

The stock video industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ApplicationEditorialCommercialImage SourceMacrostockMicrostockLicense ModelRMRFTypeSubscriptionPay per downloadEnterprise licensingDistribution ChannelStock video platformsSocial media and creator platformsDirect sales and agenciesCloud-based video librariesGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACIndiaJapanSouth KoreaMiddle East and AfricaSouth AmericaBrazil

By Application Insights

The editorial segment is estimated to witness significant growth during the forecast period.Stock videos play a significant role in various commercial applications, including advertising campaigns, television and film productions, branding and promotional videos, social media content, and website introductions. For stock videos used in commercial contexts, it's essential to obtain a model release from the videographer or artist for each person featured in the video. Model releases are legal documents granting permission for the likeness of individuals to be used commercially. The escalating spending on advertising and digital marketing has fueled the demand for stock videos. In addition to commercial applications, stock videos are also utilized in educational movies, corporate communications, and documentaries for non-commercial purposes. The use of stock footage in media production has become increasingly popular due to advancements in video production technology and the availability of high-quality, ultra-high resolution videos. Digital media platforms, such as social media, have revolutionized the way content is created, shared, and consumed. Stock video agencies, filmmakers, and individual creators offer their content on various platforms, including Adobe Stock, Getty Images, and Pexel. However, copyright infringement issues can arise when using unlicensed content, making it crucial to ensure proper licensing and attribution. Blockchain technology and AI are transforming the stock video industry by providing secure, decentralized platforms for content distribution and licensing. Drones and vertical formats, such as 4k and virtual r

The Short Video Platform Account Transaction market is evolving rapidly, driven by the surge in user-generated content and the growing popularity of social media platforms that cater to short-form video content. This market encompasses a range of transactions related to account management on platforms such as TikTok

Introduction

Instagram Reels Statistics: As of 2025, Instagram Reels has become an important feature of the platform, attracting over 2 billion users each month. Each day, more than 200 billion Reels are viewed on both Instagram and Facebook, highlighting their widespread popularity. Reels have proven to be an exceptionally effective content format, achieving 22% higher engagement than traditional video posts.

Instagram Reels reach 1.36 times more users than carousels and 2.25 times more than photos. With the growing popularity of short-form video, Instagram Reels have significantly boomed among social media users. Furthermore, the platform has been ranking Reels, as the Instagram algorithm tends to favor them over other types of content, showcasing them more obviously in users' feeds.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The online video editing app market has experienced exponential growth in recent years, driven by the surging demand for video content across various industries, including social media, marketing, education, and entertainment. With the increasing popularity of platforms like YouTube, TikTok, and Instagram, more busi

The Information Short Video market has emerged as a dynamic and essential component of the digital landscape, driven by the increasing demand for concise and engaging content. These brief yet informative videos are utilized across various industries, including education, marketing, and social media, providing a powe