In a March 2024 survey conducted among U.S. users who have created videos for the internet, it was found that 45 percent of respondents aged between 35 and 54 years created 20 or more videos to post on the internet or on social media platforms. Approximately 46 percent of respondents aged 55 or older had made up to four videos. Fewer respondents from this age group, around 19 percent, stated making 20 or more videos.

According to a survey of users in the United States, more than three in 10 internet users created video content to upload on social media platforms or the web as of March 2024. More than half of the responding users aged between 18 and 34 years reported having created video content for the internet at least once, while only 39 percent of users aged between 35 and 54 years reported doing the same.

The cloud-based automatic video creation tool market in Japan was estimated at a size of 6.8 billion Japanese yen in fiscal year 2023. Automatic video creation tools are used to aid in the creation of video content for websites and social media. Based on the assumption that the utilization of artificial intelligence (AI) would lead to further demand, the market was expected to increase to 20 billion yen by fiscal year 2030.

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of motion picture and video production (NAICS 512110), annual, for five years of data.

Advertising Video Production Market size was valued at USD 67.04 Billion in 2024 and is projected to reach USD 103.43 Billion by 2031, growing at a CAGR of 12.2% during the forecasted period 2024 to 2031.

The advertising video production market is driven by the increasing demand for compelling digital content that enhances brand engagement across various platforms, including social media, streaming services, and mobile applications. As consumers spend more time online, businesses are leveraging video as a powerful medium for storytelling and customer engagement, fueling demand for high-quality video production. The rise of influencer marketing, branded content, and interactive ads has further accelerated the need for creative and engaging video solutions. Additionally, advancements in production technology, including 4K/8K resolution, animation, and virtual production techniques, enable more cost-effective and visually appealing advertisements. Growth in sectors like e-commerce, along with the trend of personalized, targeted advertising enabled by data analytics and AI, also drives investment in video content as brands aim to capture audience attention in an increasingly crowded digital space.

As of July 2022, the largest bulk of YouTube video views in the United States was continued for over 90 percent by influencer-published videos. Videos created by media companies generated approximately six percent of all the views on the popular social video platform, while videos created by brands or aggregators generated only two percent of all the views on YouTube as of the examined period.

The chart provides an insightful analysis of the estimated sales amounts for Photo & Video Services stores across various platforms. Custom Cart stands out, generating a significant portion of sales with an estimated amount of $4.11B, which is 78.15% of the total sales in this category. Following closely, WooCommerce accounts for $490.48M in sales, making up 9.33% of the total. Shopify also shows notable performance, contributing $405.14M to the total sales, representing 7.70%. This data highlights the sales dynamics and the varying impact of each platform on the Photo & Video Services market.

This table contains 56 series, with data for years 2006 - 2011 (not all combinations necessarily have data for all years), and was last released on 2015-07-28. This table contains data described by the following dimensions (Not all combinations are available): Geography (14 items: Canada; Prince Edward Island; Nova Scotia; Newfoundland and Labrador ...), North American Industry Classification System (NAICS) (1 items: Motion picture and video production ...), Summary statistics (4 items: Operating revenue; Operating profit margin; Salaries; wages and benefits; Operating expenses ...).

Graph and download economic data for All Employees: Information: Motion Picture and Video Production in California (SMU06000005051211001) from Jan 1990 to Jan 2025 about video, audio-visual, information, production, CA, employment, and USA.

According to Cognitive Market Research, the global short form video market size will be USD 1628.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 651.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 488.46 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 374.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 81.41 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 32.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
The social media platforms category is the fastest growing segment of the short form video industry

Market Dynamics of Short Form Video Market

Key Drivers for Short Form Video Market

Technological Advancements in Video Editing Tools to Boost Market Growth

Technological advancements in video editing tools have significantly boosted the short form video market. AI-driven features like automated editing, motion tracking, and real-time effects simplify content creation, allowing users to produce high-quality videos quickly. Cloud-based platforms enable seamless collaboration and accessibility, while mobile apps offer drag-and-drop interfaces and one-tap effects for non-professional users. These innovations empower creators to focus on storytelling, boosting content production speed and quality. As editing tools become more accessible and intuitive, they drive the rapid expansion of short-form video content globally. For instance, in December 2020, Google LLC invested in two Indian short-video platforms, Roposo, owned by Glance, and Josh, owned by Dailyhunt. With this investment, Google LLC seeks to improve its AI expertise across Josh and Roposo, expand its technology staff, and provide services on the platforms.

Growth of Social Media Platforms to Drive Market Growth

The growth of social media platforms has fueled the rapid expansion of the short form video market. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made brief, engaging videos a popular content format, appealing to users' limited attention spans. This surge is driven by high smartphone penetration, faster internet, and users' preference for bite-sized, easily consumable content. The market benefits from strong engagement, viral trends, and creator-driven content. As social media platforms continue to innovate, short form videos are becoming essential for both personal expression and digital marketing.

Restraint Factor for the Short Form Video Market

Legal Challenges Related to the Use of Copyrighted Material will Limit Market Growth

In the short form video market, legal challenges surrounding the use of copyrighted material pose significant hurdles. Creators often use music, video clips, and images without proper licensing, leading to copyright infringement claims. Platforms like TikTok and Instagram Reels face constant pressure to enforce stringent copyright laws, which can result in content takedowns, restricted usage, or demonetization. This impacts both creators and platforms, as balancing creativity with legal compliance becomes crucial. To navigate this, some platforms have secured music licensing deals, but challenges persist with other types of copyrighted content.

Impact of Covid-19 on the Short Form Video Market

The COVID-19 pandemic significantly boosted the short form video market as lockdowns and social distancing increased screen time. Platforms like TikTok, Instagram Reels, and YouTube Shorts saw massive user growth due to demand for entertainment, social interaction, and easy-to-consume content. Brands shifted marketing strategies to short-form videos for better engagement with homebound audiences. However, increased content creation also led to saturation, making it harder for creators to stand out. Additionally, advertising budgets...

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Audio And Video Editing Software Market Size 2025-2029

The audio and video editing software market size is forecast to increase by USD 1.8 billion at a CAGR of 6.8% between 2024 and 2029.

The market is experiencing significant growth due to several key trends. The increase in content generation, driven by the rise of over-the-top (OTT) platforms, is fueling the demand for advanced editing tools. Another trend is the shift towards cloud-based delivery models, enabling users to access editing software from anywhere, at any time. Additionally, the use of open-source and free editing software is on the rise, providing cost-effective solutions for content creators. These factors are contributing to the market's growth and are expected to continue shaping the landscape in the coming years.

What will be the Size of the Audio And Video Editing Software Market During the Forecast Period?

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The market in the United States continues to experience strong growth, driven by the increasing demand for multimedia content creation and consumption. Professionals such as audio engineers, mixers, editors, sound designers, and music producers rely on advanced computer applications to edit and produce high-quality audio files. Similarly, video editing software is essential for creating and enhancing video or movie content, including visual effects and filters. The market is expanding beyond traditional desktop applications to include web applications and smartphones, enabling users to edit and produce content on-the-go. Video capture from various sources, including digital cameras and smartphones, is fueling the growth of the market.
The multimedia industry's shift towards streaming platforms like YouTube, Netflix, and Amazon further boosts the demand for audio and video editing software. Hard drives provide ample storage for large media files, while wave editors offer precise control over audio channels and effects. Overall, the market for audio and video editing software is dynamic and evolving, offering numerous opportunities for businesses and individuals alike.

How is this Audio And Video Editing Software Industry segmented and which is the largest segment?

The audio and video editing software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Commercial
  Personal


Device

  Laptop/Desktop
  Mobile


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy
    Spain


  APAC

    China
    India
    Japan


  South America



  Middle East and Africa

By End-user Insights

The commercial segment is estimated to witness significant growth during the forecast period.

The market caters to various end-users, with the commercial segment experiencing steady growth. This segment comprises media and entertainment industries, enterprises, digital marketing agencies, and advertisement firms. The expansion of the film industry and OTT video streaming platforms, coupled with the rise in digital marketing agencies and advertising firms, fuels the market's growth. Content creators, such as movie producers and OTT video providers, invest in advanced editing software to generate high-quality content and capture market shares. The increasing competition among filmmakers to produce superior content further propels the demand for audio and video editing software.

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The commercial segment was valued at USD 2.94 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market for audio and video editing software holds the largest share due to the significant demand from the media and entertainment industry, particularly in the US. With major film production houses, digital media agencies, and animation studios based in the region, the need for advanced editing tools is high. In 2021, the US and Canada generated over USD 11.80 billion from film production and sold over 1.32 billion tickets. Movies, shows, and documentaries continue to be the primary applications for video editing software, driving market growth during the forecast period. The software enables features like digital video editing, video capture, hard drive integration, Wave editors, music integration, effects, filters, and stereo c

The production revenue by by type of production, for the film, television and video production industry, (NAICS 512110), for five years of data.

Our data sheds light on the distribution of Photo & Video Services stores across different online platforms. Custom Cart leads with a substantial number of stores, holding 21.08K stores, which accounts for 43.69% of the total in this category. WooCommerce follows with 9.82K stores, making up 20.36% of the Photo & Video Services market. Meanwhile, Squarespace offers a significant presence as well, with 5.22K stores, or 10.82% of the total. This chart gives a clear picture of how stores within the Photo & Video Services sector are spread across these key platforms.

During the first quarter of 2024, TikTok content recorded an average of 18,173 views, making the platform rank as the most engaging for social and short-form video content. Instagram was the second most popular platform, with its Reels generating 16,152 average views. Facebook short form videos, also called Reels, ranked third. In comparison, YouTube Shorts ranked the lowest based on average video views - approximately 650 as of the examined time. TikTok as a profession: from followers to career goals In 2024, TikTok had an average reach of around 13,000 users on the platform, though accounts’ reach exhibited an upward trend as the follower count increased. Tiny TikTok accounts with up to 500 followers had a reach of 10,000 users, while huge accounts with over 50,000 followers recorded a reach of 71,000 users during the same examined year. As of July 2024, Khabane Lame, who is known for his silent comedy about life hacks, held the crown of the most followed TikToker with around 163 million followers. American social media star Charli D’Amelio and MrBeast followed with over 155 and 97 million followers, respectively. As of September 2023, Charli D’Amelio was the highest earning TikTok creator, with estimated annual earnings of 23 million U.S. dollars. Khabane Lame’s followed with estimated annual earnings of 16.5 million U.S. dollars. But do TikTok users consider content creation as a job? As of March 2024, six percent of the TikTok users in the United States reported considering content creation as a full-time job, while 11 percent reported planning to adopt content creation as a profession. If TikTok had to face a ban in the country, around 30 percent of U.S. TikTok influencers would consider YouTube, and Facebook as their potential alternatives for content creation as of April 2024. Instagram followed, as 15 percent of respondents reported they would adopt the platform in the case of the TikTok ban. Who uses TikTok? As of July 2024, over 54 percent of the global TikTok audience were men, while women comprised around 45 percent of the audience share. Men between the ages of 25 and 34 held the largest share of 19 percent of total TikTok users during the same examined period. Indonesia was the country with the highest number of TikTok users, as around 158 million users based in the region reported accessing the platform as of July 2024. The United States, and Brazil followed with over 120 and 105 million TikTok users, respectively. In terms of TikTok penetration rate, the United Arab Emirates, Saudi Arabia, and Malaysia dominated other regions, as virtually everyone based in these countries registered using the famous short-video platform during the same period.

The Video Editing Market Report is Segmented by Deployment Type (On-Premise, and Cloud-Based), End Use (Personal, and Professional), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

The industry profile based on type of revenue which includes all members under film, television and video post-production industry (NAICS 512190) for one year of data.

Statistics illustrates consumption, production, prices, and trade of Video Monitors in the United States from 2007 to 2024.

Statistics illustrates consumption, production, prices, and trade of Video Monitors in Trinidad and Tobago from 2007 to 2024.

According to Cognitive Market Research, the global short video-sharing platform market size is USD 1695.20 million in 2024 and will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market, accounting for more than 40% of global revenue. With a market size of USD 678.08 million in 2024, it will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.


Europe accounted for a share of over 30% of the global market size of USD 508.56 million.


Asia Pacific held the market of around 23% of the global revenue with a market size of USD 389.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.


Latin America's market has more than 5% of the global revenue, with a market size of USD 84.76 million in 2024, and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.


The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 33.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.


The application sharing held the highest short video-sharing platform market revenue share in 2024.

Market Dynamics of Short Video Sharing Platform Market

Key Drivers of Short Video Sharing Platform Market

Accessibility to High-Speed Internet Drives Market Growth

Accessibility to high-speed internet plays a pivotal role in driving the growth of the short video-sharing platform market. With expanding broadband infrastructure and the proliferation of affordable data plans, more users worldwide can easily access these platforms. High-speed internet enables seamless streaming and sharing of short videos, enhancing user engagement and satisfaction. As a result, content creators and consumers can participate in the vibrant ecosystem of short-form video content. Moreover, high-speed internet access facilitates the creation and consumption of short videos across various devices, including smartphones, tablets, and computers. This accessibility fosters a diverse user base and encourages participation from individuals of all demographics. Consequently, short video-sharing platforms can reach broader audiences and capitalize on the global demand for engaging and entertaining content. In essence, the accessibility to high-speed internet acts as a catalyst for the expansion and evolution of the short video-sharing platform market, driving innovation and transforming digital media consumption patterns worldwide.

Rise of Influencer Culture Propels Market Growth

The rise of influencer culture has become an important driver in the expansion of the short video-sharing platform industry. As influencers build large followings across several social media platforms, a growing need for networks enabling quick and engaging content consumption is growing. Short video-sharing platforms offer influencers a great opportunity to demonstrate their creativity, experience, and personality in short formats that appeal to their audience's preferences. Moreover, as influencer marketing continues gaining traction as an effective advertising strategy, brands increasingly leverage short video-sharing platforms to collaborate with influencers and reach their target demographics. This symbiotic relationship between influencers and short video platforms drives user engagement and fosters a lucrative ecosystem where creators can monetize their content through brand partnerships and sponsorships. As a result, the rise of influencer culture serves as a significant catalyst for sustained growth and innovation within the short video-sharing platform market.

Restraint Factors Of Short Video Sharing Platform Market

Intense Competition among Platforms Restricts Market Growth

Strong competition among platforms is an important obstacle to the growth trajectory of the short video-sharing platform industry. Differentiation becomes increasingly difficult with an ever-expanding number of platforms competing for users' attention. Competition frequently results in a fragmented user base, making it difficult for platforms to build long-term revenue plans. As platforms compete for market supremacy, companies must constantly innovate and provide new features to attract and maintain customers, strengthe...

This chart offers a detailed view of the estimated sales amounts for Photo & Video Services stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $3.45B, which accounts for 65.69% of the total sales in this category. Germany follows with robust sales, totaling $287.86M and representing 5.47% of the overall sales. United Kingdom also contributes significantly to the market with sales amounting to $219.53M, making up 4.17% of the total. These numbers not only illustrate the economic vitality of each region in the Photo & Video Services market but also highlight regional consumer preferences and spending power.