Video gaming is no longer a hobby exclusively enjoyed by the young. As generations have grown up with video games a normal part of life, the age of the average gamer also increases. During a 2023 survey, 25 percent of video game players still come from the 27 to 42 years age demographic, and 19 percent are 59 years and older. Time spent gaming In 2023, Americans aged between 15 to 19 years spent 98.4 minutes on gaming or leisurely computer use during an average day. The age demographic which devoted the least amount of time to gaming was the 55 to 64 years category. Members of this age demographic spent an average of just 17.4 minutes playing on the computer during an average day.

A survey conducted in the third quarter of 2024 found that over 92 percent of female internet users aged 16 to 24 years worldwide played video games on any kind of device. During the survey period, 93 percent of male respondents in the same age group stated that they played video games. Worldwide, over 83 percent of internet users were gamers.

A March 2024 survey found that 28 percent of adults in the United States played video games on a console at least once per week. Weekly console gaming was highest among respondents aged 35 to 54 years, with more than four in ten of respondents in this age group confirming that they did so.

During a February 2025 survey, it was found that 75 percent of video gamers in the United States were White. Additionally, 20 percent of responding gamers identified as Hispanic.

Video gaming is a hobby enjoyed by young and old across the globe. In 2025, there were over *** billion gamers across Asia Pacific, making it the largest market for video gaming worldwide, with Europe coming in second place with a gaming audience of *** million. In total, there were an estimated **** billion gamers across the globe.

In 2022, about ** percent of highly engaged habitual gamers (who played video games as their primary source of entertainment) in the United States were ****. Only ** percent of those who identified as occasional gamers were male. Furthermore, over half of habitual U.S. gamers were aged 18 to 34 years whereas only ** percent of occasional gamers belonged to this age group.

The penetration rate in the 'Games' segment of the media market in the United Kingdom was modeled to amount to 54.59 percent in 2024. Between 2017 and 2024, the penetration rate rose by 23.78 percentage points, though the increase followed an uneven trajectory rather than a consistent upward trend. The penetration rate will steadily rise by 6.94 percentage points over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Games.

A September to November 2024 survey of UK adults aged 16 years and older found that 85 percent of respondents aged between 16 and 24 years played video games, down from a 92 percent gaming penetration among the same age group in 2020. Overall, gaming uptake increased in 2020 due to the global COVID-19 pandemic. Video games industry in the UK In 2023, consumers in the United Kingdom spent over 3.16 billion British pounds on digital and online games. In regard to the annual contribution of the video games industry to the UK Gross Domestic Product, it amounted to 3.68 billion British pounds in 2023. Mobile games The popularity of mobile gaming increased over the last decade and overtook games consoles and TV for the first time in 2014. As of 2024, approximately 34 percent of UK adults reported playing games on their mobile phone, the highest rate ever reported. The most downloaded gaming apps in the UK include puzzle and casual titles such as Supermarket Simulator and Block Blast.

As of March 2025, 33 percent of video gaming audiences in the United States belonged to the top third of households by income. A further 33 percent of U.S. gamers were belonged to the middle household income segment.

As of March 2025, about ***percent of video gamers in the United Kingdom were aged between 30 and 39 years, making this age group the biggest video gaming audience in the UK. Gamers aged 20 to 29 years made up an additional ***percent of the UK gaming population.

As of March 2025, ** percent of video gamers in the United States were female, with the remaining ** percent of U.S. video gaming audiences were male. Currently, there are approximately *** million gamers in the United States.

In 2024, there were approximately 3.5 million video gamers in Italy who were 15 to 24 years old. Gamers in this particular age range accounted for the largest share of Italian gaming audiences, while gamers aged between 45 to 64 years old were approximately 3.4 million. In total, there were an estimated 14.1 million gamers in Italy, reaching circa 33 percent of the population.

Video gaming is a popular way for gamers to connect with friends and family. A February 2025 survey found that 72 percent of gamers in the United States played with others online or in person, up from 65 percent of U.S. gamers who did so in 2020. According to U.S. gamers, friends are the most popular group of people to play online with.

Video gaming is a popular way for gamers to connect with friends and family. A February 2025 survey found that 66 percent of gamers in the United States played with friends either online or in person. Additionally, 21 percent of gamers said they played video games with their spouse or partner.

According to a survey conducted in March 2024, 76 percent of adults in the United States played video games on at least one platform. In comparison, 24 percent of U.S. adults did not play video games at all.

According to a 2021 survey, approximately ** percent of New Zealanders aged five to ** played video games. In contrast, ** people of people aged 85 to 94 played video games.

Revenue of video games market

Video game revenue in New Zealand was approximately **** billion US dollars in 2021, and it is expected to increase to approximately **** billion US dollars in 2026. In the same year, women made up ** percent of video game players in New Zealand. This represented a slight increase over the proportion of female gamers in 2019, which stood at around ** percent.

Device used to play video games

In New Zealand, roughly ** percent of households used a computer to play video games. This was a decrease from the ** percent of households reached in 2015, with mobile devices gaining in popularity. In New Zealand, however, approximately ** percent of households used a mobile phone to play video games. Since 2015, when it increased to ** percent, this share has remained relatively stable.

According to a February 2025 survey of gaming audiences in the United States, male gamers were more likely than female ones to play video games for at least one hour per week — with one exception. Among the Boomer generation, 52 percent of female gamers played video games for at least an hour weekly, while only 55 percent of male gamers in that age group stated the same.

As of March 2025, 48 percent of video gamers in Italy were women. Men accounted for the other half of video gaming audiences in Italy. Overall, 32 percent of the Italian population were gamers, which translates to approximately 14.2 million people.

In 2024, roughly ** percent of German video game players were female. This was unchanged from the past few years.

In 2025, around ** percent of Germans aged between 16 and 29 years played computer and video games at least occasionally. Only ** percent of people aged 65 and older played video games.