Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

During a 2024 survey among marketers worldwide, approximately ** percent reported plans to increase their use of Instagram for video marketing purposes in the near future. Similarly, ** percent said they would use YouTube more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

During a late 2023 survey among marketing professionals worldwide, ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Facebook effective, while ** percent cited Instagram.

According to a survey conducted among video marketers worldwide and released in June 2022, ** percent of respondents said their leading video marketing goal for 2022 was to increase revenue and sales. This was followed by ** percent of respondents saying their main video marketing goal was to increase brand awareness and reach new audiences.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

During a late 2023 survey carried out among marketing professionals worldwide, ** percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by ** percent of respondents. TikTok was used by ** percent of interviewed marketers.

Back in 2009 (an eon ago by digital marketing standards), internet prophets were excited over a trend they said would soon take over the internet. The irresistible forward march of technology made it possible for average viewers on average connections and devices to choose video over other forms of content… and the masses were taking […]

The global marketing video production market is experiencing robust growth, driven by the increasing adoption of video marketing strategies across diverse industries. The market's expansion is fueled by several key factors. Firstly, the rising popularity of social media platforms like YouTube, TikTok, and Instagram, along with the increased use of video advertising on these platforms, has created a significant demand for high-quality marketing videos. Secondly, the effectiveness of video in conveying brand messages and driving conversions has been proven repeatedly, leading businesses of all sizes to integrate video into their marketing mix. Thirdly, technological advancements have made video production more accessible and affordable, lowering the barrier to entry for smaller businesses. The market is segmented by video type (social media videos, conversion videos, others) and application (retail, manufacturing, education, finance, healthcare, music industry, professional services, others), reflecting the versatility of video marketing across various sectors. While precise market sizing data was not provided, given the prevalence of video marketing and the significant number of companies involved, a reasonable estimation of the 2025 market size could be in the range of $150-200 billion, with a compound annual growth rate (CAGR) of around 10-15% projected over the next decade. This reflects continued investment in video content and the growing need for specialized video production services. This strong growth is further supported by trends such as the rise of short-form video content, the increasing use of data-driven video marketing strategies, and the growing importance of personalization in video campaigns. However, potential restraints include the need for businesses to develop strong video marketing strategies to avoid wasted investment, the challenges of creating engaging content that resonates with target audiences, and the competitive landscape within the video production industry. The geographical spread of the market is substantial, with North America and Europe currently holding significant market share, but Asia-Pacific is expected to show considerable growth in the coming years fueled by rising internet penetration and digital marketing adoption in emerging economies. The numerous companies mentioned, ranging from large multinational agencies to smaller specialized studios, illustrate the diversified nature of the market and the range of services offered.

Final outcomes of the InPreVi (AI4Media) project developed in 2022.

1. Data set describing the statistics of the video ad marketing campaigns

2. Script for web traffic classification

The Video Marketing Services market has burgeoned into a dynamic and integral aspect of digital marketing, driven by the increasing consumption of video content across various platforms and devices. As businesses seek innovative ways to engage their audience, the demand for professional video marketing services has

The Video Marketing Services market has emerged as a critical component of contemporary marketing strategies, leveraging the power of engaging visual content to captivate audiences and enhance brand communication. As businesses continue to seek innovative ways to connect with consumers, the adoption of video as a pr

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by ** percent of respondents saying long-form videos had the highest ROI, while *** percent of respondents cited live videos.

This statistic shows the results of a survey question on whether or not marketers in the Netherlands used online video from 2014 to 2019. As of 2019, approximately nine out of ten marketers indicated they used online video. This is slightly higher than the values reached in previous years.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over 5.5 million followers.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said they were leveraging artificial intelligence (AI) to generate video descriptions, titles, or tags to improve searchability. This was followed by ** percent of respondents saying they utilized AI to improve or generate video effects to layer on videos.

The Video Marketing Platform market has seen remarkable growth in recent years, evolving into a vital tool for businesses looking to enhance their digital marketing strategies. As organizations increasingly recognize the power of video content in capturing consumer attention, platforms dedicated to video marketing h

During a survey conducted in September 2021 among content marketers in the United States who make use of videos, ** percent of respondents said their organization did not utilize existing video to potential. Lack of in-house skill was also deemed a challenge by ** percent of respondents, while ** percent cited a lack of budget.

In 2019, marketers and agencies in Canada were surveyed on their usage of online video in promotional campaigns. According to the results, ** percent of agencies and ** percent of marketers were frequently using online video as part of their strategies in 2019.

The drone marketing services market is experiencing robust growth, projected to reach $2106 million in 2026 and exhibiting a Compound Annual Growth Rate (CAGR) of 17.3% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing affordability and accessibility of drone technology are lowering the barrier to entry for businesses seeking innovative marketing solutions. Secondly, the high-quality visual content generated by drones—including stunning aerial footage and detailed static imagery—provides a significant competitive advantage in attracting customer attention and enhancing brand perception, particularly in sectors like real estate and tourism. Thirdly, the versatility of drone applications across diverse industries, encompassing business and product commercials, corporate video production, real estate marketing, and sports facility promotion, fuels market expansion. Finally, the ongoing development of advanced drone features such as enhanced stabilization, improved camera technology, and sophisticated data analytics further boosts the appeal and effectiveness of drone marketing services. Despite the positive growth trajectory, challenges exist. Regulatory hurdles surrounding drone operation and airspace management in various regions pose a significant constraint. Furthermore, potential risks associated with drone malfunctions or accidents, as well as concerns regarding data privacy and security, require careful consideration and mitigation. However, the market's strong growth momentum suggests these challenges are not insurmountable, as advancements in technology and stricter regulatory frameworks are addressing these concerns. The segmentation of the market by application (e.g., real estate, corporate video) and type of service (e.g., aerial video, static images) provides further insight into niche market opportunities and potential for specialized service providers. This highlights a future where drone marketing services are further integrated into mainstream marketing strategies. The geographic distribution of market share reflects developed economies’ earlier adoption of the technology, but rapidly expanding economies in Asia-Pacific and other regions are poised for significant growth in the coming years.

The Marketing Video Production market has rapidly evolved into a cornerstone of modern digital advertising, leveraging the power of visual storytelling to engage audiences and drive conversion. This dynamic sector encompasses the creation of various types of video content, including promotional videos, explainer vid