Discover key video marketing statistics, including engagement rates, ROI, platform trends, viewer behavior, and content performance!

As of 2025, global digital video advertising spending was projected to surpass 236.7 billion U.S. dollars in 2026. Of that total, little more than 181 billion dollars were forecast to be allocated to mobile video ads, while nearly 56 billion dollars were expected to be spent on desktop video ads. Mobile's relevance was predicted to grow as the decade unfolds, with revenues exceeding 283 billion dollars worldwide by 2030.The Statista Market Insights cover a broad range of additional markets.

A curated dataset of 2025 video marketing and GenAI-in-ads statistics: online video time, short vs long video share, business adoption and ROI, YouTube CTV reach, and GenAI usage and projections.

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

The global number of Youtube users in was forecast to continuously increase between 2024 and 2029 by in total 232.5 million users (+24.91 percent). After the ninth consecutive increasing year, the Youtube user base is estimated to reach 1.2 billion users and therefore a new peak in 2029. Notably, the number of Youtube users of was continuously increasing over the past years.User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Africa and South America.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

A dataset containing statistics and insights on the use of customer video testimonials by marketing leaders in the United States, based on opinions collected from various social media platforms.

Verified dataset of 2025 influencer and short-form video statistics: US sponsored-content spend, TikTok advertising reach, Instagram Reels share of time, and weekly attention on social/short-video platforms.

During a late 2025 survey among marketing professionals worldwide, approximately ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Instagram effective, while ** percent cited Facebook.

During a late 2025 survey carried out among marketing professionals worldwide, approximately ** percent of respondents reported using YouTube for online video marketing purposes. LinkedIn and Instagram followed, mentioned by ** and ** percent of participating companies, respectively.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by ** percent of respondents saying long-form videos had the highest ROI, while *** percent of respondents cited live videos.

Comprehensive YouTube channel statistics for Marketing Guru, featuring 317,000 subscribers and 67,589,829 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Education category and is based in US. Track 1,089 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for Mad About Marketing, featuring 2,010,000 subscribers and 346,676 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Education category and is based in IN. Track 862 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The Video Marketing Services market has emerged as a critical component of contemporary marketing strategies, leveraging the power of engaging visual content to captivate audiences and enhance brand communication. As businesses continue to seek innovative ways to connect with consumers, the adoption of video as a pr

The video market has evolved into a dynamic and integral component of various industries, driven by the explosive growth of digital content consumption and technological advancements. As of 2023, the global video market is estimated to be valued at over $200 billion, enjoying a significant uptick from prev...

Comprehensive AI marketing and digital marketing statistics specifically focused on the New Zealand market, covering AI adoption, video marketing trends, personalization strategies, and multi-modal campaign data for Kiwi businesses

A comprehensive dataset of over 120 LinkedIn statistics, covering demographics, video engagement, marketing, advertising, freelancing, AI trends, and revenue performance.

During a 2025 survey carried out among senior business-to-business (B2B) marketers worldwide, more than **** in ** respondents agreed that short-form social videos were among video formats driving return on investment. Brand storytelling as well as testimonials and demos were also named by more than a ***** of respondents.