Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Introduction

Video Marketing Statistics: It has become a dominant force in the digital marketing world, offering a compelling way to deliver messages that engage and resonate with audiences. With its ability to captivate viewers and leave a lasting impression, video content has become an essential tool for brands looking to grab consumer attention.

As more businesses adopt video as a core marketing strategy, understanding the key statistics behind its rise and influence is crucial. These insights highlight how video is enhancing viewer engagement and driving higher conversion rates, ultimately transforming how brands interact with their customers. By staying updated on the latest trends and data in video marketing, businesses can harness its power to improve brand visibility and achieve tangible outcomes.

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

When Maya launched her handmade jewelry business, she poured hours into perfecting her craft, but her online sales stalled. One day, she filmed a simple 60-second product demo on her phone, posted it on social, and forgot about it. Within a week, that video had brought in five times her...

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

A curated dataset of 2025 video marketing and GenAI-in-ads statistics: online video time, short vs long video share, business adoption and ROI, YouTube CTV reach, and GenAI usage and projections.

During a late 2023 survey among marketing professionals worldwide, ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Facebook effective, while ** percent cited Instagram.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

During a late 2023 survey carried out among marketing professionals worldwide, ** percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by ** percent of respondents. TikTok was used by ** percent of interviewed marketers.

Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

Explore the booming Video Marketing Services market projected to reach $8,932 million by 2025 with a 6.7% CAGR. Discover key drivers, trends, and segment insights for brand & product marketing.

The ad spending in the 'Digital Video Advertising' segment of the advertising market in the United Kingdom was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

The Video Advertising Market Report Segments the Industry Into by Device (Mobile, Desktop and Laptop, and More), Ad Format (In-Stream, Out-Stream / In-Feed, and More), End-User Industry (Retail and E-Commerce, Media and Entertainment, and More), Pricing Model (Cost Per Mille (CPM), Cost Per View (CPV), Cost Per Click (CPC), and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The video marketing services market, valued at $8.932 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.7% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of video content across various digital platforms, including social media, websites, and email marketing, is a primary catalyst. Businesses are increasingly recognizing the power of video to engage audiences, enhance brand awareness, and drive conversions. Furthermore, advancements in video production technology, making high-quality video creation more accessible and affordable, are contributing significantly to market growth. The rising demand for personalized video marketing campaigns, tailored to specific audience segments, further boosts market expansion. The market is segmented by application (Large Enterprises and SMEs) and type of service (Brand Marketing and Product Marketing), reflecting the diverse needs of businesses. Large enterprises are likely to invest more heavily in sophisticated video marketing strategies, while SMEs focus on cost-effective solutions. Brand marketing services will likely hold a larger market share due to the strong emphasis on brand building and storytelling through video. Geographical growth is expected to be spread across various regions, with North America and Europe anticipated as major contributors, driven by high internet penetration and a strong digital marketing ecosystem. However, emerging markets in Asia Pacific are poised for significant growth in the coming years due to expanding internet access and increasing adoption of digital technologies. While the market demonstrates strong growth potential, certain challenges exist. The competitive landscape is intensifying, with numerous established players and new entrants vying for market share. Maintaining the quality of video content and ensuring its effectiveness in achieving marketing goals remains a critical concern for businesses. Furthermore, effectively measuring the return on investment (ROI) for video marketing campaigns requires robust analytics and tracking capabilities, posing a potential hurdle for some businesses. Despite these challenges, the long-term outlook for the video marketing services market remains optimistic, with continuous innovation in video technology and increasing demand for engaging video content driving future growth. The market is expected to exceed $15 billion by 2033, based on the projected CAGR.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said they were leveraging artificial intelligence (AI) to generate video descriptions, titles, or tags to improve searchability. This was followed by ** percent of respondents saying they utilized AI to improve or generate video effects to layer on videos.

Video Ad Engagement Prediction: 3 Million Labeled Impressions Dataset

Description

This dataset consists of 3 million labelled advertising auction lines, aimed at fostering advancements in Machine Learning, particularly in user engagement prediction with video ads.

This dataset is a product of extensive work by Cyrille Dubarry and was initially used for a Machine Learning class competition at École Polytechnique.

Objective

This dataset is designed to facilitate the prediction of the duration for which a user will engage with a video advertisement. Each entry in the dataset, marked by a unique AuctionID, represents an individual ad impression and includes a variety of contextual information about the user, publisher, and advertiser.

Content and Features

• auction_id: unique id for identifying each line
• timestamp: the timestamp (in seconds) of the ad impression
• creative_duration: the total duration of the video that has been played
• campaign_id: the advertising campaign id
• advertiser_id: the advertiser id
• placement_id: the id of a zone in the web page where the video was played
• placement_language: the language of this zone
• website_id: the corresponding website id
• referer_deep_three: the URL of the page where the video was played, truncated at its 3rd level
• ua_country: the country of the user who watched the video
• ua_os: the user's Operating System
• ua_browser: the user's internet browser
• ua_browser_version: the user's browser version
• ua_device: the user's device
• user_average_seconds_played: the average duration the user watched video ads in the past. It can be null if the user never watched any ad.
• seconds_played: the observed time the video has been watched. This is the quantity we are trying to predict.

Use Case

This dataset is highly valuable for data scientists and researchers aiming to build predictive models for user engagement with video advertisements. It provides insights into how various factors such as device type, user preferences, and ad placement can influence ad-watching behaviour.

License This dataset is shared under the CC0 1.0 Universal (CC0 1.0) Public Domain Dedication, which allows for unrestricted use, adaptation, and distribution in any medium for any purpose.

The file contains the names of all YouTube videos that were evaluated in the survey, along with their corresponding access links (for the paper - accessed occurred in March 2020), and the number of shares up to that date.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

The global marketing video production market is experiencing robust growth, driven by the increasing adoption of video marketing strategies across diverse industries. The market's expansion is fueled by several key factors. Firstly, the rising popularity of social media platforms like YouTube, TikTok, and Instagram, along with the increased use of video advertising on these platforms, has created a significant demand for high-quality marketing videos. Secondly, the effectiveness of video in conveying brand messages and driving conversions has been proven repeatedly, leading businesses of all sizes to integrate video into their marketing mix. Thirdly, technological advancements have made video production more accessible and affordable, lowering the barrier to entry for smaller businesses. The market is segmented by video type (social media videos, conversion videos, others) and application (retail, manufacturing, education, finance, healthcare, music industry, professional services, others), reflecting the versatility of video marketing across various sectors. While precise market sizing data was not provided, given the prevalence of video marketing and the significant number of companies involved, a reasonable estimation of the 2025 market size could be in the range of $150-200 billion, with a compound annual growth rate (CAGR) of around 10-15% projected over the next decade. This reflects continued investment in video content and the growing need for specialized video production services. This strong growth is further supported by trends such as the rise of short-form video content, the increasing use of data-driven video marketing strategies, and the growing importance of personalization in video campaigns. However, potential restraints include the need for businesses to develop strong video marketing strategies to avoid wasted investment, the challenges of creating engaging content that resonates with target audiences, and the competitive landscape within the video production industry. The geographical spread of the market is substantial, with North America and Europe currently holding significant market share, but Asia-Pacific is expected to show considerable growth in the coming years fueled by rising internet penetration and digital marketing adoption in emerging economies. The numerous companies mentioned, ranging from large multinational agencies to smaller specialized studios, illustrate the diversified nature of the market and the range of services offered.