During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said they were leveraging artificial intelligence (AI) to generate video descriptions, titles, or tags to improve searchability. This was followed by ** percent of respondents saying they utilized AI to improve or generate video effects to layer on videos.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by ** percent of respondents saying long-form videos had the highest ROI, while *** percent of respondents cited live videos.

During a late 2024 survey among marketing professionals worldwide, ** percent of respondents stated they allocated between ** and ** percent of their marketing budgets to video. Two percent of respondents said they spent between ** and 100 percent of their budgets to video.

Snapshot img

Digital Video Advertising Market Size 2025-2029

The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing popularity of in-app advertising and the rising spending on online video and Connected Television (CTV) advertising. However, this market faces challenges as well. The growing use of advertisement blocking solutions poses a significant obstacle, with consumers increasingly adopting ad-blockers to avoid intrusive ads. GDPR and CCPA compliance safeguard consumer privacy, while conversion rate and mid-roll ads drive sales.
Advertisers must navigate this challenge by implementing non-intrusive ad formats and focusing on delivering value to consumers. To capitalize on the market's opportunities, companies must stay abreast of the latest trends and consumer preferences, while also addressing the challenges to effectively engage audiences and maximize ROI. This trend is driven by the increasing consumption of digital content on mobile devices and smart TVs, providing advertisers with a vast audience base.

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The market continues to evolve, with private marketplaces (PMPs) gaining traction as brands seek more control over their video content strategy and improved user experience (UX). Brand safety and ad quality scores are paramount, driving the demand for advanced competitive analysis tools. Influencer marketing and call-to-actions (CTAs) are essential components of effective video ad campaigns, with landing page optimization and programmatic guaranteed deals further enhancing campaign performance.

Video content production and viewability measurement are crucial aspects of video analytics dashboards, enabling businesses to optimize their social video advertising efforts in the open auction environment. Video ad spend is projected to increase significantly, fueled by the growing popularity of video content distribution across various platforms. New technologies, such as smart radio and voice over IP, are enabling seamless communication between terrestrial users and mobile radios, leading to increased interoperability and range accessibility.

How is this Digital Video Advertising Industry segmented?

The digital video advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Service Type

  In-Stream video ads
  Out-Stream video ads
  Linear video ads
  Nonlinear video ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The Retail segment is estimated to witness significant growth during the forecast period. In the dynamic the market, various entities play pivotal roles in delivering effective and engaging campaigns for businesses. Marketers and brands leverage video ad serving to deliver skippable ads, ensuring a better user experience. Demand-side platforms (DSPs) facilitate real-time bidding (RTB) and frequency capping, optimizing ad delivery and preventing ad overexposure. Dynamic ad insertion and out-stream video ads expand reach, while ad fraud detection and verification maintain transparency and trust. Native video ads blend seamlessly with content, and programmatic advertising streamlines the buying process. Completion rate and click-through rate (CTR) are essential metrics, with over-the-top (OTT) ads and in-stream video ads catering to diverse audience preferences.

Brands invest in ad creative production and A/B testing for optimal campaign performance. Behavioral targeting, contextual targeting, and demographic targeting refine audience reach. Inventory management, creative optimization, and cross-device tracking ensure efficient ad delivery across platforms. Ad exchanges and header bidding enable competition among multiple buyers, driving up yields. Unskippable ads and interactive video ads capture user attention, while personalized video ads build stronger connections. Technological advancements, such as video player technology and attribution modeling, enhance the overall effectiveness of digital video advertising. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted access to their

According to a survey carried out among video marketers in the United States between February and March 2024, ** percent of respondents said social video advertising was a must-buy for their media plans. Over ** percent of respondents considered connected TV (CTV) a must-buy, while ** percent cited national broadcast and cable TV.

In 2025, short-form digital video advertising revenues worldwide will reach an estimated ** billion U.S. dollars, up from approximately ** billion dollars recorded a year earlier. According to the same forecasts, ****************************************** and ************* will be the fastest-growing ad regions in 2025.

Snapshot img

Digital Video Content Market Size 2025-2029

The digital video content market size is forecast to increase by USD 890.2 billion, at a CAGR of 19.6% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by an increasing number of partnerships and acquisitions in the Video on Demand (VOD) sector. These collaborations are expanding content offerings and enhancing user experiences across multiple platforms. However, the market faces a substantial challenge with the availability of pirated video content on online platforms. This issue poses a threat to content creators and distributors, requiring robust anti-piracy measures and strategic partnerships to mitigate losses.
Companies seeking to capitalize on market opportunities must focus on content innovation, user experience, and effective piracy prevention strategies to maintain a competitive edge. The dynamic market landscape necessitates agility and continuous adaptation to emerging trends and challenges.

What will be the Size of the Digital Video Content Market during the forecast period?

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The market continues to evolve, with new trends and applications emerging across various sectors. Audience engagement remains a key focus, with team collaboration tools enabling more efficient video production. Royalty-free music and video editing techniques enhance content quality, while accessibility features cater to diverse viewer needs. Encoding formats and metadata tagging facilitate video search, enabling users to discover content more easily. Video compression and video quality are ongoing concerns, as is sound design and video hosting. Click-through rates (CTR) and live streaming are shaping monetization strategies, with subscription models and advertising revenue becoming increasingly popular. Visual effects (VFX) and interactive video add value, while video analytics provide insights into viewer behavior.

Frame rate, 360-degree video, color grading, closed captions, and video editing software are essential components of the production workflow. Content calendar, audio mixing, project management, and monetization strategies ensure seamless video delivery. Video scriptwriting and music licensing are crucial for creating engaging content, with stock footage and motion graphics adding visual appeal. Target audience preferences and streaming platforms influence production decisions, while conversion rates and social media integration offer opportunities for growth.

How is this Digital Video Content Industry segmented?

The digital video content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Pay TV
  OTT


Application

  Smart phones
  Desktop and laptop
  Smart TV
  Others


Business Segment

  Subscription
  Advertising
  Download-to-own (DTO)
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Deployment Insights

The pay tv segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth, driven by the increasing popularity of IPTV and the demand for immersive and harmonious viewing experiences. IPTV, a type of content delivery method that uses the Internet to provide live or on-demand TV programs, is propelling the market forward. While often confused with Over-The-Top (OTT) content, which is delivered via the public Internet, IPTV is differentiated by its delivery over a service provider's infrastructure. Team collaboration and audience engagement are essential components of modern video production. Royalty-free music and video editing techniques enable creators to produce high-quality content efficiently. Video conferencing facilitates remote collaboration, while accessibility features ensure inclusivity.

Encoding formats, metadata tagging, and video compression enable seamless content delivery and search. Video quality, sound design, and visual effects (VFX) are critical factors in engaging viewers. Interactive video, video analytics, and frame rate enhance viewer experience. 360-degree video and color grading offer immersive viewing options. Closed captions and video editing software enable accessibility and content customization. Monetization strategies, such as subscription models and advertising revenue, are essential for content creators. Video marketing and video production workflows are streamlined through project management tools and content calendars. Social media integration

Vertical Video Campaign Analytics Market Outlook

According to our latest research, the global vertical video campaign analytics market size stood at USD 1.42 billion in 2024, reflecting robust adoption across digital marketing ecosystems. The market is experiencing a dynamic growth trajectory, with a projected CAGR of 18.7% from 2025 to 2033. By the end of 2033, the market is forecasted to reach USD 7.54 billion, driven by the surging demand for data-driven insights in vertical video marketing and the proliferation of mobile-first content consumption. This growth is primarily attributed to the increasing integration of analytics tools in video marketing strategies, the exponential rise in short-form video platforms, and the need for brands to optimize campaign performance in real-time.

One of the principal growth factors propelling the vertical video campaign analytics market is the rapid evolution of consumer content preferences towards mobile and vertical video formats. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating user engagement, brands are shifting their creative strategies to prioritize vertical video content. This shift necessitates sophisticated analytics solutions that can track, measure, and optimize campaign performance specific to vertical formats. Marketers are leveraging these analytics to understand audience behavior, improve targeting, and enhance return on investment. The increasing reliance on influencer marketing and user-generated content further amplifies the demand for granular, real-time analytics, enabling brands to adapt quickly to dynamic audience trends.

Another significant driver is the technological advancement in artificial intelligence and machine learning, which is revolutionizing the capabilities of vertical video campaign analytics platforms. These technologies empower marketers to derive actionable insights from vast datasets, automate campaign optimization, and predict future trends with greater accuracy. AI-powered analytics can segment audiences, identify high-performing content, and recommend personalized strategies, thereby maximizing campaign effectiveness. As organizations strive for data-driven decision-making, the integration of advanced analytics tools becomes indispensable, fostering market expansion. Additionally, the growing adoption of cloud-based analytics platforms ensures scalability, accessibility, and cost-efficiency, further fueling market growth.

The increasing regulatory focus on data privacy and transparency is also shaping the vertical video campaign analytics market. Brands and agencies are under pressure to ensure compliance with global data protection regulations such as GDPR and CCPA. This has led to the development of privacy-centric analytics solutions that provide robust data anonymization and consent management features. While these regulations pose certain challenges, they also create opportunities for vendors to differentiate themselves by offering secure, compliant analytics platforms. The emphasis on ethical data practices is fostering trust among consumers and stakeholders, thereby supporting the sustained growth of the market.

From a regional perspective, North America currently leads the vertical video campaign analytics market, driven by the high penetration of digital marketing technologies and the presence of major social media platforms. However, Asia Pacific is emerging as the fastest-growing region, fueled by the rapid digitalization of economies, increasing smartphone adoption, and the burgeoning youth population. Europe follows closely, with brands focusing on innovative digital advertising strategies and stringent data privacy standards. Latin America and the Middle East & Africa are also witnessing steady growth, supported by expanding internet infrastructure and increasing investments in digital marketing. Each region presents unique opportunities and challenges, shaping the competitive dynamics of the global market.

Component Analysis

The vertical video campaign a

Social Video A/B Creative Testing Market Outlook

As per our latest research, the global Social Video A/B Creative Testing market size reached USD 1.42 billion in 2024, driven by the increasing demand for data-driven video marketing strategies and the proliferation of social video platforms. The market is projected to grow at a robust CAGR of 14.7% from 2025 to 2033, reaching an estimated USD 4.72 billion by 2033. This remarkable growth is underpinned by the rising adoption of advanced analytics and automation in creative testing, enabling brands to maximize engagement, optimize ad spend, and enhance content effectiveness across diverse digital channels.

The primary growth factor for the Social Video A/B Creative Testing market is the escalating importance of video content in digital marketing strategies. As consumer attention increasingly shifts toward video-centric platforms such as YouTube, Instagram, TikTok, and Facebook, brands are compelled to continually refine their video creatives to maintain relevance and capture audience interest. A/B creative testing empowers marketers to empirically determine which video variations perform best, optimizing for metrics such as click-through rates, watch time, and conversions. The surge in digital advertising budgets, coupled with the need for measurable ROI, is pushing organizations to invest in sophisticated testing tools and platforms that support rapid iteration and actionable insights.

Another significant driver is the advancement of artificial intelligence and automation in the creative testing process. Modern A/B testing tools leverage machine learning algorithms to analyze vast datasets, predict audience behavior, and recommend creative improvements in real time. This technological evolution not only accelerates the testing cycle but also enhances the precision of outcomes, enabling marketers to scale their campaigns with confidence. Furthermore, the integration of A/B testing solutions with social media management and analytics platforms is streamlining workflows, reducing manual effort, and fostering a culture of continuous optimization within marketing teams. The ability to automate hypothesis generation, test deployment, and result analysis is transforming how brands approach creative experimentation in the social video landscape.

The proliferation of mobile devices and high-speed internet connectivity has also contributed to market expansion. With video consumption on mobile platforms at an all-time high, brands are prioritizing mobile-first creative strategies and leveraging A/B testing to tailor content for diverse screen sizes, formats, and user behaviors. The increasing sophistication of audience segmentation tools allows marketers to run highly targeted tests, uncovering granular insights into demographic and psychographic preferences. As privacy regulations and data protection concerns mount, organizations are turning to privacy-compliant testing methodologies that respect user consent while delivering actionable intelligence. This balance between personalization and compliance is further fueling the adoption of A/B creative testing solutions across industries.

Regionally, North America continues to dominate the Social Video A/B Creative Testing market due to its advanced digital infrastructure, high advertising spend, and early adoption of marketing technology. However, the Asia Pacific region is emerging as a high-growth market, driven by rapid digitalization, expanding internet user base, and the explosive popularity of social video platforms. Europe is also witnessing steady growth, supported by a mature advertising ecosystem and increasing regulatory focus on data-driven marketing practices. Latin America and the Middle East & Africa are gradually catching up, with local brands and agencies embracing creative testing to enhance campaign performance and compete in the global digital marketplace.

Type Analysis

The Type segment of the Social Video A/B Creative Testing market

In 2024, digital video advertising spending in the United States was estimated at **** billion U.S. dollars. According to the source’s calculations, the spending ******* in between 2020 to 2023. You say goodbye television, I say hello digital video Moving pictures have captured the attention of audiences and advertisers for decades. Still, ever since the internet made its way into millions U.S. households, the focus has gradually shifted away from traditional analog television. While TV remains a leading source of news and entertainment throughout the country, industry experts also agree that its golden age is slowly coming to an end. According to the latest forecasts, TV ad spend in the United States will begin shrinking starting with 2025. Consumer demand for digital video is insatiable Social media and prominent video streaming services have fostered the demand for digital video on a global scale. In addition to being able to choose freely from ever-expanding digital video catalogs, audiences are also enjoying the flexibility they get in terms of when, where, and on which device they want to consume the content. Advertisers are tapping into the vast user bases of SVOD and AVOD platforms such as YouTube, Disney+, and Amazon Prime Video to promote their products and services. What is more, marketers are increasingly embracing TikTok and other video-streaming apps that center around user-generated video content and capture the attention of millions of (young) online users each day.

According to Cognitive Market Research, the global short video-sharing platform market size is USD 1695.20 million in 2024 and will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market, accounting for more than 40% of global revenue. With a market size of USD 678.08 million in 2024, it will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.


Europe accounted for a share of over 30% of the global market size of USD 508.56 million.


Asia Pacific held the market of around 23% of the global revenue with a market size of USD 389.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.


Latin America's market has more than 5% of the global revenue, with a market size of USD 84.76 million in 2024, and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.


The Middle East and Africa held the major markets, accounting for around 2% of the global revenue. The market was USD 33.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.


The application sharing held the highest short video-sharing platform market revenue share in 2024.

Market Dynamics of Short Video Sharing Platform Market

Key Drivers of Short Video Sharing Platform Market

Accessibility to High-Speed Internet Drives Market Growth

Accessibility to high-speed internet plays a pivotal role in driving the growth of the short video-sharing platform market. With expanding broadband infrastructure and the proliferation of affordable data plans, more users worldwide can easily access these platforms. High-speed internet enables seamless streaming and sharing of short videos, enhancing user engagement and satisfaction. As a result, content creators and consumers can participate in the vibrant ecosystem of short-form video content. Moreover, high-speed internet access facilitates the creation and consumption of short videos across various devices, including smartphones, tablets, and computers. This accessibility fosters a diverse user base and encourages participation from individuals of all demographics. Consequently, short video-sharing platforms can reach broader audiences and capitalize on the global demand for engaging and entertaining content. In essence, the accessibility to high-speed internet acts as a catalyst for the expansion and evolution of the short video-sharing platform market, driving innovation and transforming digital media consumption patterns worldwide.

Rise of Influencer Culture Propels Market Growth

The rise of influencer culture has become an important driver in the expansion of the short video-sharing platform industry. As influencers build large followings across several social media platforms, a growing need for networks enabling quick and engaging content consumption is growing. Short video-sharing platforms offer influencers a great opportunity to demonstrate their creativity, experience, and personality in short formats that appeal to their audience's preferences. Moreover, as influencer marketing continues gaining traction as an effective advertising strategy, brands increasingly leverage short video-sharing platforms to collaborate with influencers and reach their target demographics. This symbiotic relationship between influencers and short video platforms drives user engagement and fosters a lucrative ecosystem where creators can monetize their content through brand partnerships and sponsorships. As a result, the rise of influencer culture serves as a significant catalyst for sustained growth and innovation within the short video-sharing platform market.

Restraint Factors Of Short Video Sharing Platform Market

Intense Competition among Platforms Restricts Market Growth

Strong competition among platforms is an important obstacle to the growth trajectory of the short video-sharing platform industry. Differentiation becomes increasingly difficult with an ever-expanding number of platforms competing for users' attention. Competition frequently results in a fragmented user base, making it difficult for platforms to build long-term revenue plans. As platforms compete for market supremacy, companies must constantly innovate and provide new features to attract and maintain customers, strengthe...

Snapshot img

Online Video Platform Market Size 2025-2029

The online video platform market size is forecast to increase by USD 2.39 billion, at a CAGR of 20.7% between 2024 and 2029.

The market is experiencing significant growth due to several key trends. The rise In the number of streaming platforms is a major factor driving market growth. Consumers now have an abundance of choices when it comes to video streaming, leading to increased demand for high-quality content. Another trend is the live streaming of videos, which has gained popularity among audiences due to its interactive nature. Additionally, the availability of free open-source video platforms is making it easier for businesses and individuals to enter the market and offer their content. These trends are expected to continue shaping the market In the coming years.
The market analysis report provides an in-depth exploration of emerging trends and their impact on industry growth. It also addresses key challenges, such as competition from well-established players and the constant need for innovation to align with shifting consumer preferences. Overall, the market remains a dynamic and promising space, offering numerous opportunities for expansion and innovation.

What will be the Online Video Platform Market Size During the Forecast Period?

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The market is experiencing significant growth, driven by the increasing popularity of live streaming and the proliferation of smart phones and handheld devices. Consumers now prefer watching video content on-demand, leading streaming services to monetize channels through advertising and subscription fees. Live streams, in particular, have gained traction due to their real-time engagement and interactivity. Wireless telecom networks, including 4G and the emerging 5G network, enable seamless internet access for streaming services, further fueling market growth. Television is no longer confined to traditional broadcasting; it's now being managed and published online, allowing for video-based marketing content to be transcoded and tracked for targeted advertising.

How is this Online Video Platform Industry segmented and which is the largest segment?

The online video platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Individuals
  Brand and enterprises
  Content creators


Type

  UGC
  DIY
  SaaS


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America



  Middle East and Africa

By End-user Insights

The individuals segment is estimated to witness significant growth during the forecast period.

Online Video Platforms (OVPs) have become essential tools for individuals to share user-generated content, which is increasingly trusted by 80-85% of the global population over branded content. Individuals create videos for various purposes, including entertainment, education, and opinions on goods and services. Positive user-generated content can significantly boost product usage. OVPs monetize this trend by hosting and streaming individual Internet videos, contributing to market expansion. The trust in user-generated videos poses a threat to established brands, making OVPs a profitable venture.

OVPs offer interfaces (APIs) for easy upload, embedding, and tracking of videos. They support playback on desktops, smartphones, and tablets, making them accessible via wireless telecom networks, including 4G and the upcoming 5G. Video analytics provide valuable insights for content creators and businesses In the e-learning sector and video-based marketing. OVPs ensure data security and offer transcode and transcoding services for seamless video consumption.

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The individuals segment was valued at USD 284.70 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region leads the market, driven by China, South Korea, and Japan as significant revenue contributors. The market's expansion is primarily due to the increasing Internet access and the popularity of online videos in Southeast Asia. With growing Internet penetration and the widespread use of smartphones, countries like China, Thailand, Indonesia, and Vietnam offer substantial grow

Connected TV (CTV) advertising spending in the United States added up to **** billion U.S. dollars in 2024, marking a ** percent increase from the previous year's value of **** billion. Social media video ad spending amounted to **** billion dollars, while online video ad spending rose to **** billion.

According to Cognitive Market Research, the global Online Advertising market size was USD 236.90 billion in 2024 and will expand at a compound annual growth rate (CAGR) of 15.7% from 2024 to 2031. Market Dynamics of Online Advertising Market

Key Drivers for Online Advertising Market

Increasing internet and smartphone penetration is driving growth in the online advertising market

One of the most significant drivers of growth in the online advertising market is increasing internet penetration and the rising usage of mobile phones, due to growing digital dependency. With over 7 billion people worldwide using mobile phones, smartphones have become an essential part of daily life. This surge in mobile connectivity has transformed consumer behavior with individuals increasingly relying on smartphones for daily activities like shopping, entertainment and financial transactions. The convenience and portability of mobile devices have them a preferred medium for tapping into digital services which has led businesses to adopt mobile-first strategies to engage with consumers. This shift has led to an increase in mobile ad spending. Advertisers are no focusing on campaigns designed for smaller screens and shorter attention spans to reach a wider audience.

Advertisers are responding to this trend with mobile-first strategies, using vertical format videos, personalized in-app ads and location-based targeting to maximize engagement. The combination of high-screen time, constant connectivity, and real time data access makes mobile advertising one of the most effective tools in the global online advertising market.

Social Media Influence is fueling growth for online advertising

Social media platforms have become prominent channels of advertising, allowing business to reach specific target audiences and promote their products and services. Social media platforms such as Facebook, Instagram, Twitter have become major hubs for online advertising.

The rise of in-app advertising across these platforms with the growing popularity of video and interactive ad formats has further fueled the market growth. Such advertising also leverages data to optimize targeting and engagement, leading to more effective campaigns. Paid ads now dominate social feeds.

Key Restraints in the Market

Data privacy concerns to hinder growth in online advertising market

Mobile phones and other internet using devices have become a personal hub for information. With the increasing amount of sensitive data stored on these devices, privacy concerns have emerged as one of the most pressing issues. These concerns significantly hinder online advertising by leading to consumer distrust, ad avoidance and increased regulations that impact the effectiveness and reach of ad campaigns.

Consumers are becoming more aware of how their data is being collected and used under the context of online advertising, making them actively avoid interacting with ads and uninstalling apps they believe violate their privacy. This has also led to widespread adoption of ad-blocking technologies. This trend is largely driven by the growing desire to protect personal data. However, the same has had implications on advertisers. Regulatory development, such as the California Consumer Privacy Act, amid these concerns further add to the challenges faced by the mobile industry market. Strict data privacy laws have been implemented worldwide against the collection and use of consumer data for targeted advertising.

Opportunity

Adoption of AI as an opportunity in the mobile advertising industry

The adoption of artificial intelligence (AI) presents an opportunity for the online advertising segment by enhancing various tasks such as, campaign optimization audience targeting, creative component generation and so much more. AI-powered tools are automating tasks, enabling precise targeting and more personalized user experience, ultimately leading to effective and efficient advertising

For instance, AI powered creatives and copy ideation and generation are a game-changer in the mobile advertising landscape. The integration of AI into ad creation helps streamline the process along with enabling advertisers to conduct thorough testing. Introduction of the Online Advertising Market

Online advertising, otherwise known as digital marketing is a form of marketing that uses internet or online channels to promote products and services. It involves the creation ...

The ad spending in the 'Digital Video Advertising' segment of the advertising market in the United Kingdom was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by ************ U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************ U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Digital Video Advertising.

According to Cognitive Market Research, the global Digital Ad Spending market size was USD 621451.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 248580.6 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 186435.48 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 142933.87 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 31072.58 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 12429.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.
The Display Ads category is the fastest growing segment of the Digital Ad Spending industry

Market Dynamics of Digital Ad Spending Market

Key Drivers of Digital Ad Spending Market

Increasing Consumer Attention on Digital Channels to Boost Market Growth

As individuals allocate more time to social media, search engines, e-commerce, and streaming services, advertisers are moving away from conventional channels such as television and print media. With 4.76 billion social media users globally, digital platforms have become essential for brand visibility, driving consistent growth in advertising expenditure despite a slowdown in user growth rates.

Growing Penetration of the Smartphones to Drive Market Growth

The adoption of smartphones has escalated, with 5.68 billion users worldwide and over 7 billion smartphones currently in operation. This mobile-centric environment promotes in-app, video, and social media advertising. The expansion of internet access in developing markets further broadens advertiser reach, positioning smartphones as a significant contributor to digital advertising expenditure.

Restraint Factor for Digital Ad Spending Market

Ad Fraud and Brand Safety Concerns Will Limit Market Growth

Ad fraud encompassing fake clicks, impressions, and installations—diminishes return on investment for advertisers, while concerns regarding brand safety hinder spending. Worries about advertisements appearing alongside offensive, harmful, or misleading news content compel brands to restrict budgets on platforms that cannot assure secure and reliable ad placements.

Growing Adoption of Ad-Blocking Software

The rising prevalence of ad-blocking software presents an increasing challenge, particularly among younger, tech-savvy demographics. As more users intentionally evade digital advertisements, advertisers encounter diminished reach and engagement. This constrains the effectiveness of campaigns and compels brands to allocate more resources towards native, non-intrusive advertising formats to sustain visibility.

Key Trends of Digital Ad Spending Market

Surge in Video Advertising Across Social and Streaming Platforms

Video content has risen to prominence as a leading format, achieving higher engagement rates compared to static advertisements on platforms such as YouTube, TikTok, and Instagram Reels. Advertisers are progressively directing their budgets towards video formats, motivated by consumer preferences for short-form, immersive content. This trend is particularly pronounced among Gen Z and millennial demographics, prompting brands to invest in interactive and narrative-driven video campaigns.

Programmatic Advertising Growth Enhancing Real-Time Targeting

Programmatic advertising is revolutionizing digital ad purchasing through automated bidding, utilization of real-time data, and AI-enhanced targeting capabilities. It enables brands to refine ad delivery, reduce waste, and optimize ROI by connecting with the appropriate audience at the ideal time. The expansion of demand-side platforms (DSPs) and real-time bidding is further propelling this transition towards more intelligent and agile digital advertising strategies.

Impact of Covid-19 on the...