Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

When Maya launched her handmade jewelry business, she poured hours into perfecting her craft, but her online sales stalled. One day, she filmed a simple 60-second product demo on her phone, posted it on social, and forgot about it. Within a week, that video had brought in five times her...

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

A curated dataset of 2025 video marketing and GenAI-in-ads statistics: online video time, short vs long video share, business adoption and ROI, YouTube CTV reach, and GenAI usage and projections.

Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

During a 2025 survey carried out among senior business-to-business (B2B) marketers worldwide, more than **** in ** respondents agreed that short-form social videos were among video formats driving return on investment. Brand storytelling as well as testimonials and demos were also named by more than a ***** of respondents.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

During a 2025 survey carried out among senior business-to-business (B2B) marketers worldwide it was found that nearly ***** in ** were already using video in their work and ** percent were planning to increase the use in the coming year. *********** stated that they were just getting started.

In 2025, short-form digital video advertising revenues worldwide will reach an estimated ** billion U.S. dollars, up from approximately ** billion dollars recorded a year earlier. According to the same forecasts, ****************************************** and ************* will be the fastest-growing ad regions in 2025.

Comprehensive AI marketing and digital marketing statistics specifically focused on the New Zealand market, covering AI adoption, video marketing trends, personalization strategies, and multi-modal campaign data for Kiwi businesses

During a November 2024 survey among marketers worldwide, ** percent of respondents included generative artificial intelligence (GenAI) among the most important consumer trends they were watching for in 2025. Connected TV (CTV) and streaming followed closely, mentioned by ** percent, while TikTok and social video rounded up the top three with a share of ** percent. Generative AI in marketing Next to effective use cases of AI, such as aligning web content with search intent and improving the consumer experience on websites, AI tools in marketing are used for creative production. For example, influencers worldwide stated they were using tools such as Canva and DALL-E to generate images for their social media accounts. Moreover, entire ad campaigns exist that have been produced by prompting generative AI for creative purposes. TikTok for marketing The short-video format of TikTok has taken the scene by storm. In 2023, the Chinese platform generated solid engagement rates for all the various influencer tiers – from nano to mega. As of April 2023, TikTok was the leading global unicorn – a start-up company with a value of over *********** U.S. dollars –followed by Musk’s SpaceX. However, multiple worldwide ban discussions revolve around the social media due to its highly engaging, or as some may deem addictive, character.

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Digital Video Advertising Market Size 2025-2029

The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing popularity of in-app advertising and the rising spending on online video and Connected Television (CTV) advertising. However, this market faces challenges as well. The growing use of advertisement blocking solutions poses a significant obstacle, with consumers increasingly adopting ad-blockers to avoid intrusive ads. GDPR and CCPA compliance safeguard consumer privacy, while conversion rate and mid-roll ads drive sales.
Advertisers must navigate this challenge by implementing non-intrusive ad formats and focusing on delivering value to consumers. To capitalize on the market's opportunities, companies must stay abreast of the latest trends and consumer preferences, while also addressing the challenges to effectively engage audiences and maximize ROI. This trend is driven by the increasing consumption of digital content on mobile devices and smart TVs, providing advertisers with a vast audience base.

What will be the Size of the Digital Video Advertising Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with private marketplaces (PMPs) gaining traction as brands seek more control over their video content strategy and improved user experience (UX). Brand safety and ad quality scores are paramount, driving the demand for advanced competitive analysis tools. Influencer marketing and call-to-actions (CTAs) are essential components of effective video ad campaigns, with landing page optimization and programmatic guaranteed deals further enhancing campaign performance.

Video content production and viewability measurement are crucial aspects of video analytics dashboards, enabling businesses to optimize their social video advertising efforts in the open auction environment. Video ad spend is projected to increase significantly, fueled by the growing popularity of video content distribution across various platforms. New technologies, such as smart radio and voice over IP, are enabling seamless communication between terrestrial users and mobile radios, leading to increased interoperability and range accessibility.

How is this Digital Video Advertising Industry segmented?

The digital video advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Service Type

  In-Stream video ads
  Out-Stream video ads
  Linear video ads
  Nonlinear video ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The Retail segment is estimated to witness significant growth during the forecast period. In the dynamic the market, various entities play pivotal roles in delivering effective and engaging campaigns for businesses. Marketers and brands leverage video ad serving to deliver skippable ads, ensuring a better user experience. Demand-side platforms (DSPs) facilitate real-time bidding (RTB) and frequency capping, optimizing ad delivery and preventing ad overexposure. Dynamic ad insertion and out-stream video ads expand reach, while ad fraud detection and verification maintain transparency and trust. Native video ads blend seamlessly with content, and programmatic advertising streamlines the buying process. Completion rate and click-through rate (CTR) are essential metrics, with over-the-top (OTT) ads and in-stream video ads catering to diverse audience preferences.

Brands invest in ad creative production and A/B testing for optimal campaign performance. Behavioral targeting, contextual targeting, and demographic targeting refine audience reach. Inventory management, creative optimization, and cross-device tracking ensure efficient ad delivery across platforms. Ad exchanges and header bidding enable competition among multiple buyers, driving up yields. Unskippable ads and interactive video ads capture user attention, while personalized video ads build stronger connections. Technological advancements, such as video player technology and attribution modeling, enhance the overall effectiveness of digital video advertising. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted access to their

During the first quarter of 2025, ** percent of YouTube advertising spending worldwide went to TV screens. Phones accounted for *** percentage point less whereas desktop and tablet devices took the remaining ** percent.

The Video Marketing Services market has burgeoned into a dynamic and integral aspect of digital marketing, driven by the increasing consumption of video content across various platforms and devices. As businesses seek innovative ways to engage their audience, the demand for professional video marketing services has

The Video Marketing Services market has emerged as a critical component of contemporary marketing strategies, leveraging the power of engaging visual content to captivate audiences and enhance brand communication. As businesses continue to seek innovative ways to connect with consumers, the adoption of video as a pr

The Video Marketing Platform market has seen remarkable growth in recent years, evolving into a vital tool for businesses looking to enhance their digital marketing strategies. As organizations increasingly recognize the power of video content in capturing consumer attention, platforms dedicated to video marketing h

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

In early 2025, Emily, a small business owner from Denver, ran her first Instagram ad to promote her sustainable skincare line. Within 48 hours, she saw a 34% jump in profile visits and a 12% boost in website clicks. She wasn’t alone. From local brands to global corporations, businesses across...