Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

Introduction

Video Marketing Statistics: It has become a dominant force in the digital marketing world, offering a compelling way to deliver messages that engage and resonate with audiences. With its ability to captivate viewers and leave a lasting impression, video content has become an essential tool for brands looking to grab consumer attention.

As more businesses adopt video as a core marketing strategy, understanding the key statistics behind its rise and influence is crucial. These insights highlight how video is enhancing viewer engagement and driving higher conversion rates, ultimately transforming how brands interact with their customers. By staying updated on the latest trends and data in video marketing, businesses can harness its power to improve brand visibility and achieve tangible outcomes.

During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

When Maya launched her handmade jewelry business, she poured hours into perfecting her craft, but her online sales stalled. One day, she filmed a simple 60-second product demo on her phone, posted it on social, and forgot about it. Within a week, that video had brought in five times her...

A curated dataset of 2025 video marketing and GenAI-in-ads statistics: online video time, short vs long video share, business adoption and ROI, YouTube CTV reach, and GenAI usage and projections.

During a late 2023 survey among marketing professionals worldwide, ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Facebook effective, while ** percent cited Instagram.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

During a late 2023 survey carried out among marketing professionals worldwide, ** percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by ** percent of respondents. TikTok was used by ** percent of interviewed marketers.

Explore the booming Video Marketing Services market projected to reach $8,932 million by 2025 with a 6.7% CAGR. Discover key drivers, trends, and segment insights for brand & product marketing.

The video marketing services market, valued at $8.932 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.7% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing adoption of video content across various digital platforms, including social media, websites, and email marketing, is a primary catalyst. Businesses are increasingly recognizing the power of video to engage audiences, enhance brand awareness, and drive conversions. Furthermore, advancements in video production technology, making high-quality video creation more accessible and affordable, are contributing significantly to market growth. The rising demand for personalized video marketing campaigns, tailored to specific audience segments, further boosts market expansion. The market is segmented by application (Large Enterprises and SMEs) and type of service (Brand Marketing and Product Marketing), reflecting the diverse needs of businesses. Large enterprises are likely to invest more heavily in sophisticated video marketing strategies, while SMEs focus on cost-effective solutions. Brand marketing services will likely hold a larger market share due to the strong emphasis on brand building and storytelling through video. Geographical growth is expected to be spread across various regions, with North America and Europe anticipated as major contributors, driven by high internet penetration and a strong digital marketing ecosystem. However, emerging markets in Asia Pacific are poised for significant growth in the coming years due to expanding internet access and increasing adoption of digital technologies. While the market demonstrates strong growth potential, certain challenges exist. The competitive landscape is intensifying, with numerous established players and new entrants vying for market share. Maintaining the quality of video content and ensuring its effectiveness in achieving marketing goals remains a critical concern for businesses. Furthermore, effectively measuring the return on investment (ROI) for video marketing campaigns requires robust analytics and tracking capabilities, posing a potential hurdle for some businesses. Despite these challenges, the long-term outlook for the video marketing services market remains optimistic, with continuous innovation in video technology and increasing demand for engaging video content driving future growth. The market is expected to exceed $15 billion by 2033, based on the projected CAGR.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said they were leveraging artificial intelligence (AI) to generate video descriptions, titles, or tags to improve searchability. This was followed by ** percent of respondents saying they utilized AI to improve or generate video effects to layer on videos.

The global marketing video production market is experiencing robust growth, driven by the increasing adoption of video marketing strategies across diverse industries. The market's expansion is fueled by several key factors. Firstly, the rising popularity of social media platforms like YouTube, TikTok, and Instagram, along with the increased use of video advertising on these platforms, has created a significant demand for high-quality marketing videos. Secondly, the effectiveness of video in conveying brand messages and driving conversions has been proven repeatedly, leading businesses of all sizes to integrate video into their marketing mix. Thirdly, technological advancements have made video production more accessible and affordable, lowering the barrier to entry for smaller businesses. The market is segmented by video type (social media videos, conversion videos, others) and application (retail, manufacturing, education, finance, healthcare, music industry, professional services, others), reflecting the versatility of video marketing across various sectors. While precise market sizing data was not provided, given the prevalence of video marketing and the significant number of companies involved, a reasonable estimation of the 2025 market size could be in the range of $150-200 billion, with a compound annual growth rate (CAGR) of around 10-15% projected over the next decade. This reflects continued investment in video content and the growing need for specialized video production services. This strong growth is further supported by trends such as the rise of short-form video content, the increasing use of data-driven video marketing strategies, and the growing importance of personalization in video campaigns. However, potential restraints include the need for businesses to develop strong video marketing strategies to avoid wasted investment, the challenges of creating engaging content that resonates with target audiences, and the competitive landscape within the video production industry. The geographical spread of the market is substantial, with North America and Europe currently holding significant market share, but Asia-Pacific is expected to show considerable growth in the coming years fueled by rising internet penetration and digital marketing adoption in emerging economies. The numerous companies mentioned, ranging from large multinational agencies to smaller specialized studios, illustrate the diversified nature of the market and the range of services offered.

The Video Marketing Services market has burgeoned into a dynamic and integral aspect of digital marketing, driven by the increasing consumption of video content across various platforms and devices. As businesses seek innovative ways to engage their audience, the demand for professional video marketing services has

During a late 2024 survey among marketing professionals worldwide, ** percent of respondents stated they allocated between ** and ** percent of their marketing budgets to video. Two percent of respondents said they spent between ** and 100 percent of their budgets to video.

Vertical Video Campaign Analytics Market Outlook

According to our latest research, the global vertical video campaign analytics market size stood at USD 1.42 billion in 2024, reflecting robust adoption across digital marketing ecosystems. The market is experiencing a dynamic growth trajectory, with a projected CAGR of 18.7% from 2025 to 2033. By the end of 2033, the market is forecasted to reach USD 7.54 billion, driven by the surging demand for data-driven insights in vertical video marketing and the proliferation of mobile-first content consumption. This growth is primarily attributed to the increasing integration of analytics tools in video marketing strategies, the exponential rise in short-form video platforms, and the need for brands to optimize campaign performance in real-time.

One of the principal growth factors propelling the vertical video campaign analytics market is the rapid evolution of consumer content preferences towards mobile and vertical video formats. With platforms like TikTok, Instagram Reels, and YouTube Shorts dominating user engagement, brands are shifting their creative strategies to prioritize vertical video content. This shift necessitates sophisticated analytics solutions that can track, measure, and optimize campaign performance specific to vertical formats. Marketers are leveraging these analytics to understand audience behavior, improve targeting, and enhance return on investment. The increasing reliance on influencer marketing and user-generated content further amplifies the demand for granular, real-time analytics, enabling brands to adapt quickly to dynamic audience trends.

Another significant driver is the technological advancement in artificial intelligence and machine learning, which is revolutionizing the capabilities of vertical video campaign analytics platforms. These technologies empower marketers to derive actionable insights from vast datasets, automate campaign optimization, and predict future trends with greater accuracy. AI-powered analytics can segment audiences, identify high-performing content, and recommend personalized strategies, thereby maximizing campaign effectiveness. As organizations strive for data-driven decision-making, the integration of advanced analytics tools becomes indispensable, fostering market expansion. Additionally, the growing adoption of cloud-based analytics platforms ensures scalability, accessibility, and cost-efficiency, further fueling market growth.

The increasing regulatory focus on data privacy and transparency is also shaping the vertical video campaign analytics market. Brands and agencies are under pressure to ensure compliance with global data protection regulations such as GDPR and CCPA. This has led to the development of privacy-centric analytics solutions that provide robust data anonymization and consent management features. While these regulations pose certain challenges, they also create opportunities for vendors to differentiate themselves by offering secure, compliant analytics platforms. The emphasis on ethical data practices is fostering trust among consumers and stakeholders, thereby supporting the sustained growth of the market.

From a regional perspective, North America currently leads the vertical video campaign analytics market, driven by the high penetration of digital marketing technologies and the presence of major social media platforms. However, Asia Pacific is emerging as the fastest-growing region, fueled by the rapid digitalization of economies, increasing smartphone adoption, and the burgeoning youth population. Europe follows closely, with brands focusing on innovative digital advertising strategies and stringent data privacy standards. Latin America and the Middle East & Africa are also witnessing steady growth, supported by expanding internet infrastructure and increasing investments in digital marketing. Each region presents unique opportunities and challenges, shaping the competitive dynamics of the global market.

Component Analysis

The vertical video campaign a

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

Comprehensive AI marketing and digital marketing statistics specifically focused on the New Zealand market, covering AI adoption, video marketing trends, personalization strategies, and multi-modal campaign data for Kiwi businesses