During a survey conducted in September 2021 among content marketers in the United States who make use of videos, ** percent of respondents said their organization did not utilize existing video to potential. Lack of in-house skill was also deemed a challenge by ** percent of respondents, while ** percent cited a lack of budget.

During a survey carried out in October 2021 and conducted among U.S. content marketers who made use of videos, ** percent of respondents said they used explainer videos in content marketing. Interviews with influencers or subject matter experts were used by ** percent of respondents, while ** percent said they used case studies or customer stories.

According to a survey conducted in Japan in September 2021, almost ** percent of respondents had a positive impression of television advertisements. The survey showed that television advertisements were more positively regarded than online video advertisements, although the impression of online video advertisements changed depending on the device people used.

During a survey conducted in September 2021 among content marketers who make use of videos in the United States, ** percent of respondents said that interviews with influencers or subject matter experts produced the best content marketing results in the previous 12 months. Case studies, customer stories, and explainer videos were said to yield the best results by ** percent of respondents, while ** percent cited branded stories.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

According to a survey conducted in Japan in September 2021, almost ** percent of respondents skip online video advertisements when the advertisement is getting in the way of what they are doing. An almost similar share of respondents stated that they skip advertisements when the advertisement is too long.

During a survey conducted in September 2021 among content marketers who make use of videos in the United States, ** percent of respondents said they were planning to increase their video budget in 2022, out of which ** percent said they planned to increase it by more than **** percent.

During a June 2021 survey carried out in the United States, **** percent of responding internet users aged 18 to 24 stated that an ad being played more than once was the issue that frustrated them most about advertising in ad-supported video content. This was the top issue for all age groups but one. For 55 to 64 year-olds, too many ads were the main problem.

Price for Television, Video and Digital Camera in Peru - 2021. Find the latest marketing data on the IndexBox platform.

This statistic shows the distribution of monetized video advertising impressions worldwide as fo the 3rd quarter of 2018, broken down by device. The findings show that mobile accounted for ** percent of monetized video ad impressions served worldwide in the third quarter of 2018, up from ** percent a year earlier.

The AdTech Market is valued at $1,102.68 billion and is experiencing significant growth with a CAGR of 16.1%. The convergence of digital and traditional advertising, the rise of programmatic advertising, the increasing adoption of mobile devices, and the growing demand for data-driven marketing are major factors driving this growth. The market is characterized by a high degree of innovation, with companies constantly developing new technologies and platforms to improve the effectiveness of their advertising campaigns.The AdTech Market is highly concentrated, with a few major players controlling a majority of the market share. Recent developments include: In July 2023, Criteo S.A. announced its partnership with Integral Ad Science (IAS), a global media measurement platform. This collaboration aims to develop a product for measuring and optimizing retail media. By joining forces, both companies seek to enhance their offerings and provide advertisers with comprehensive solutions for effective and impactful retail advertising. Integral Ad Science (IAS) is known for delivering actionable data and insights, making it a valuable addition to Criteo's capabilities in the digital advertising space. , In June 2023, Alphabet Inc. announced the launch of two AI-powered advertising solutions, Demand Gen and Video View. These solutions are designed to help advertisers generate demand and drive engagement with their target audiences. These developments showcase Google's continued efforts to leverage AI technology in advertising. , In March 2023, Amazon.com, Inc. partnered with NVIDIA to construct an adaptable, on-demand Artificial Intelligence (AI) infrastructure suitable for generating generative AI applications and training complex Large Language Models (LLMs). In July 2022, Microsoft announced that the global streaming service provider Netflix had selected the technology giant as its AdTech partner for the upcoming ad-supported subscription service. This strategic collaboration would combine Netflix's renowned content offerings with Microsoft's advanced AdTech capabilities. Through this partnership, Netflix aims to enhance the user experience of its ad-supported subscription service by leveraging Microsoft's expertise in ad technology. , In June 2022, Magnite, Inc announced that it had extended its footprint in Australia's Connected TV (CTV) landscape. This strategic expansion highlights the company’s commitment to strengthening its presence and capabilities in the burgeoning CTV market. The company is poised to deliver innovative solutions and services in the CTV sector that cater to the evolving preferences of advertisers and audiences alike. , In June 2022, Microsoft announced the acquisition of Xandr from AT&T. Xandr is renowned for its data-driven technology platform, offering a comprehensive suite of tools that facilitate a dynamic ecosystem uniting marketers and media owners. This collaboration centers around first-party, data-powered advertising solutions that span Xandr's expansive network. , In March 2022, MediaMath and Hivestack entered into a strategic collaboration aimed at establishing a far-reaching programmatic Digital Out-Of-Home (DOOH) partnership on a global scale. This partnership seeks to harness the capabilities of both entities to enhance the programmatic DOOH landscape. As a result of this collaboration, Hivestack's expertise in programmatic DOOH technology will converge with MediaMath's proficiency in data-driven marketing solutions. , In August 2021, Adobe announced its plan to acquire Frame.io, a cloud-based video collaboration platform. This acquisition would allow Adobe to integrate Frame.io's capabilities into its Creative Cloud suite of products. Frame.io provides online video review and collaboration tools for creative professionals, and the acquisition aims to streamline digital collaboration among video editors and enhance Adobe's offerings in the video production space. This move reflects Adobe's commitment to expanding its capabilities in cloud-based production and post-production workflows. .

Price for Television, Video and Digital Camera in Sri Lanka - 2021. Find the latest marketing data on the IndexBox platform.

It was found in 2021 that the share of businesses which included video on their landing pages amounted to ** percent, a lower result than in the previous year, when ** percent of companies were using video on their corporate landing pages.

Price for Television, Video and Digital Camera in Kuwait - 2021. Find the latest marketing data on the IndexBox platform.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

During a survey published in September 2021 and conducted among ad buyers in the United States, ** percent of respondents said they planned to increase spending on data-driven linear (DDL) TV over the next 12 months. Increased spending on over-the-top (OTT) and connected TV (CTV) was planned by ** percent of respondents, while ** percent said they were expecting to increase spending on addressable linear TV.

During the fourth quarter of 2024, the social video platform TikTok removed approximately 5.42 million ads due to account actions. In the last measured quarter, the platform conducted an additional 2.14 million ads removals.

In 2021, ** percent of video ad impressions were watched until the end in North America. For connected TV devices, the rate was as high at ** percent.

In 2020, the value of online video advertising expenditure in Thailand amounted to approximately *** million Thai baht, compared to around one billion Thai baht in the previous year. This was forecasted to slightly increase in 2021. Online video advertisements had been one of the top spent marketing method for the hair grooming sector and the skin-care sector in recent years.

Social network video advertising spending in the United States was projected to amount to ***** billion U.S. dollars in 2021, marking an increase from the previous year's value of ***** billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated ***** billion in the latter year.