During a 2025 survey among marketers worldwide, approximately ** percent reported plans to increase their use of YouTube for video marketing purposes in the near future. Similarly, ** percent said they would use Instagram more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

During a survey conducted in September 2021 among content marketers who make use of videos in the United States, ** percent of respondents said they were planning to increase their video budget in 2022, out of which ** percent said they planned to increase it by more than **** percent.

During a November 2022 survey among marketing professionals worldwide, ** percent of respondents stated they spent between ************ and ************* U.S. dollars on an average video. Four percent of respondents said they spent more than ** thousand dollars on an average video.

During a November 2022 survey carried out among professionals involved in content marketing, ** percent stated that they used social media posts as a part of their content marketing strategy; ** percent named videos in the same context. The 2022 digital video ad spending in the U.S. was estimated at ** billion U.S. dollars.

Social network video advertising spending in the United States was projected to amount to ***** billion U.S. dollars in 2021, marking an increase from the previous year's value of ***** billion. Ad spending was expected to further increase in 2022 and 2023, reaching an estimated ***** billion in the latter year.

Between January to July 2022, influencer videos constituted ** percent of video views on Facebook. Media company videos followed with ** percent of video views, while brand and aggregator content came last with *** percent.

In 2024, video accounted for **** percent of social media advertising spending in the United States. The source projected the share would increase to ** percent by the end of 2026.

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by ** percent of respondents saying long-form videos had the highest ROI, while *** percent of respondents cited live videos.

According to a survey on social marketing in China conducted in late 2021, ** percent of advertisers stated that short video was a focus of their companies' social marketing strategy. KOL promotion was another key element in social marketing plan.

In the first half of 2022, the global viewability rate of mobile web video ads stood at **** percent, meaning **** percent of video ads displayed on the mobile web were in view in the measured period. Between the send half of 2019 and the first half of 2022, the share increased by over eight percentage points.

Between January and July 2022, influencer videos constituted ** percent of video views on social media giant TikTok. Media company videos followed with **** percent of video views, while brand and aggregator content came last with **** percent.

The annual expenditure of businesses on YouTube influencer marketing in Japan was projected to amount to ** billion Japanese yen in 2024. It was expected that the market would grow further in the coming years and reach a value of **** billion yen by 2029.

In 2022, hair medication brand Keeps was the leading one in terms of YouTube ad spend, with more than ** million U.S. dollars. The German meal kit company Hello Fresh followed closely with almost the same value of ** million in total YouTube ad spend.

During a 2022 survey carried out among consumers from the United States, ** percent of respondents stated that short-form videos were the most engaging type of content for social media marketing. Images followed, with ** percent.

As of June 2022, more than *** hours of video were uploaded to YouTube every minute. This equates to approximately ****** hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer’s appetites for online video has grown. In fact, the number of video content hours uploaded every 60 seconds grew by around ** percent between 2014 and 2020. YouTube global users Online video is one of the most popular digital activities worldwide, with ** percent of internet users worldwide watching more than ** hours of online videos on a weekly basis in 2023. It was estimated that in 2023 YouTube would reach approximately *** million users worldwide. In 2022, the video platform was one of the leading media and entertainment brands worldwide, with a value of more than ** billion U.S. dollars. YouTube video content consumption The most viewed YouTube channels of all time have racked up billions of viewers, millions of subscribers and cover a wide variety of topics ranging from music to cosmetics. The YouTube channel owner with the most video views is Indian music label T-Series, which counted ****** billion lifetime views. Other popular YouTubers are gaming personalities such as PewDiePie, DanTDM and Markiplier.

In 2020, YouTube’s net advertising revenues in the United States are projected to reach **** billion U.S. dollars, up from **** billion U.S. dollars in 2017. That year, the video platform generated *** billion U.S. dollars in global net ad revenues. YouTube advertising During a November 2018 survey, 90 percent of responding internet users from the United States stated that they used YouTube to watch online video. This significant reach, coupled with an increase in online video consumption among the U.S. online population, positions YouTube as a major player in terms of online advertising and marketing. Brands and influencers can upload ads and promotional videos to the online video platform and in the beauty segment, influencers account for ** percent of beauty content video views on YouTube, making this a popular category for influencer marketing. Influencer marketing With increasing professionalization of YouTube channel owners and stronger monetization of video content, the bar for successful YouTube videos has been raised significantly during the past few years. Gone are grainy webcam videos, and most YouTubers and influencers have a professional camera and lighting setup in order to produce high-quality videos that look and sound good on any device. When factoring in the time it takes to produce and cut a YouTube video, it comes as little surprise that YouTube is a popular medium for influencers in the * million plus follower segment, but rarely for those who have significantly less followers (micro-influencers) or vastly more fans (major celebrities). Small influencers may focus their efforts on other platforms with less initial production costs and efforts, and big celebrities do not need to produce YouTube videos to further their fame.

In the first half of 2022, the global viewability rate of desktop video ads stood at 77 percent, which means that 77 percent of display ads on desktop devices were in view in the measured period. The same was true for 80.1 percent of mobile web video ads and 83.7 percent of in-app video ads.

During a 2022 survey, ** percent of responding brand marketers from across the globe stated they were extremely or very confident in their company's ability to measure return on investment (ROI) for social media marketing. Video ranked second, mentioned by ** percent of respondents.

In 2022, Instagram Reels collected over 3.7 billion actions from users in the United Kingdom. In comparison, TikTok generated two billion actions among users in the country. YouTube Shorts ranked last among the examined short-video social platforms in terms of engagement, with users generating 116 million likes in the examined year.

In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok contest and giveaway campaigns with sponsored content and were sponsored by players from the food and drink industry reached **** million views on the platform. The second strongest industries was fashion, having achieved **** million views for the analyzed contest and giveaway videos.