The Video-On-Demand (VoD) Market Report is Segmented by Business Model (Subscription VoD, Advertising VoD, and More), Delivery Technology (OTT Streaming, IPTV VoD, and More), Device Type (Smartphones and Tablets, Smart TVs, and More), Content Genre (Entertainment and Drama, Sports, and More), End-User (Residential, Commercial and Enterprise, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The revenue is forecast to experience significant growth in all regions in 2028. From the selected regions, the ranking by revenue in the 'Video-on-Demand' segment of the digital media market is forecast to be led by the United States with ***** billion U.S. dollars. In contrast, the ranking is trailed by Austria with ****** million U.S. dollars, recording a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a comparison of number of users in Poland and a comparison of revenue in China. The Statista Market Insights cover a broad range of additional markets.

Video on Demand Market size was valued at USD 51.93 Billion in 2024 and is projected to reach USD 154.72 Billion by 2032, growing at a CAGR of 16.13% from 2026 to 2032.Key Market DriversIncreased Internet Penetration: Widespread availability of high-speed internet enables seamless streaming, expanding VOD accessibility globally.Growing Demand for Personalized Content: According to the International Telecommunication Union (ITU), global internet penetration reached 66% in 2022, up from 54% in 2019. In developed countries, this figure is as high as 91%. VOD platforms leverage algorithms to offer tailored recommendations based on user preferences.

The Video on Demand (VoD) Service Market is estimated to be valued at USD 194.9 billion in 2025 and is projected to reach USD 703.7 billion by 2035, registering a compound annual growth rate (CAGR) of 13.7% over the forecast period.

Metric	Value
Video on Demand (VoD) Service Market Estimated Value in (2025 E)	USD 194.9 billion
Video on Demand (VoD) Service Market Forecast Value in (2035 F)	USD 703.7 billion
Forecast CAGR (2025 to 2035)	13.7%

The Video On Demand Marketsize was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

The US Video on Demand (VoD) Market size is expected to reach $70.9 Billion by 2030, rising at a market growth of 11.4% CAGR during the forecast period. The video on demand (VoD) market in the United States has witnessed remarkable growth in recent years. This surge in demand for on-demand video c

Global Video on Demand Market Size is estimated to grow at a CAGR of around 17.67% during 2024-2030, says MarkNtel Advisors in its latest market analysis report.

The revenue of the European video-on-demand market was forecast to continuously increase between 2024 and 2027 by over ** percent. After the tenth consecutive growing year, the value is estimated to reach a new peak in 2027 at around ***** billion euros.

Video Streaming Market is Segmented by Streaming Type (Live Video Streaming, Non-Linear / VOD Streaming), Component (Software, Services), Solutions (Over-The-Top, Internet Protocol TV, and More), Platform (Smartphones and Tablets, Smart TV, Laptops and Desktops, and More), Revenue Model (Subscription, Advertising, Rental / Transactional), Deployment Type (Cloud, On-Premises), End User (Consumer, Enterprise), and Geography.

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Video-On-Demand Market Size 2024-2028

The video-on-demand market size is forecast to increase by USD 309.7 billion at a CAGR of 20.77% between 2023 and 2028.

The video-on-demand (VOD) market is experiencing significant growth, driven by the increasing preference for cloud streaming services. This trend is fueled by the convenience and flexibility offered by VOD platforms, allowing consumers to access content at their own pace and on-demand. Another growth factor is the strategies adopted by companies to enhance user experience through personalized recommendations and high-quality streaming. However, the availability of pirated video content on online platforms poses a major challenge for market players, threatening revenue growth and intellectual property rights. To mitigate this issue, companies are investing in advanced technologies such as digital rights management and content protection solutions.Overall, the VOD market is expected to continue its growth trajectory, driven by consumer demand and technological advancements.

What will be the Size of the Video-On-Demand Market During the Forecast Period?

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The video-on-demand (VOD) market In the United States continues to experience robust growth, driven by audience engagement and monetization opportunities In the entertainment sector. Movies and TV shows streamed on VOD platforms cater to diverse viewer preferences and behaviors, providing content creators with new revenue streams. However, challenges persist, including video content piracy, security, and confidentiality concerns. Educational institutions and corporate environments are increasingly adopting VOD for online education and e-learning, enhancing the learning experience. High costs associated with video content creation, talent acquisition, equipment, and post-production processes necessitate strategic planning and innovative solutions from VOD providers. Technological advancements in VOD software and delivery/deployment methods are crucial for staying competitive in this dynamic market.Compliance with privacy laws, such as GDPR, is essential to maintain viewer trust and adhere to regulatory requirements.

How is this Video-On-Demand Industry segmented and which is the largest segment?

The video-on-demand industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2017-2022 for the following segments. PlatformSmartphone and laptopsSmart TVTypeSubscription video-on-demandAdvertising video-on-demandTransaction video-on-demandGeographyNorth AmericaUSEuropeUKFranceAPACChinaIndiaSouth AmericaMiddle East and Africa

By Platform Insights

The smartphone and laptops segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to increasing investment in IT infrastructure and the integration of new technologies in various industries, particularly in IT, BFSI, and telecommunication, where Bring Your Own Device (BYOD) policies are becoming increasingly popular. This shift towards digitalization is enabling companies to cater to the evolving consumer preferences and meet the growing demand for low-cost video-on-demand services. The primary focus of mobile video-on-demand is to enhance audience engagement and video consumption. With the rise of Internet-based video-on-demand services, consumer behavior is expected to undergo a significant transformation. Amidst this digital transformation, ensuring video content security, confidentiality, and adherence to privacy laws such as GDPR becomes crucial.Companies like Technavio anticipate a continued growth trajectory for the market during the forecast period.

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The Smartphone and laptops segment was valued at USD 0.00 billion in 2017 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market In the US and Canada is experiencing significant growth, driven by the expanding presence of key companies and increasing revenues. Strategies adopted by regional players, such as partnerships and content expansion, will positively impact the market. The region's mature and technologically advanced entertainment sector produces popular web series, movies, and animated content, easily accessible through streaming services like Netflix and YouTube. US consumers, known for their early adoption of technology, have fueled the growth of video storage and streamin

The size of the Video-on-Demand market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.66% during the forecast period.Video-on-Demand is a system which allows the choosing video contents, like movies and television programs, on demand. This does not give any of the rigid traditional broadcasting style of the televisions as the VODs allowed the viewer to do it his way. The view chose what they wanted to watch and when they wanted to view them and where they like to watch them.VOD services have changed the way people consume entertainment. Millions of viewers across the globe have managed to attract much attention through large libraries of content, including original series and movies, documentaries, and live sports. It can be reached through smart TVs, smartphones, tablets, and streaming devices.The main factors driving the growth of the VOD market include increased internet penetration, rising disposable incomes, and demand for streaming devices. As a matter of fact, the technological advancements that would make VOD services more complicated with high-definition video, personal recommendation features, and interactive content make the VOD market a continuously booming phenomenon in the future. Recent developments include: January 2023: FOX Entertainment and Hulu have announced a multi-year content partnership that includes in-season streaming rights for FOX's extensive programming schedule and a multi-platform strategic marketing alliance. All FOX primetime entertainment programming, from Family Guy and The Cleaning Lady to The Masked Singer and Next Level Chef, are expected to continue to stream on Hulu the day after its linear telecast, according to the terms of the agreement. Furthermore, the agreement includes a significant alliance in which FOX and Hulu branding will coexist across all FOX-owned and external marketing touchpoints to align FOX content's live and on-demand viewing messaging., June 2022: Amazon Prime Video, an over-the-top (OTT) platform, partnered with AMC Networks, a US-based entertainment company, to offer its content through Prime Video Channels in India. Furthermore, Amazon Prime Video Channels in India offer the ad-free subscription service AMC+ and AMC's streaming service Acorn TV on a subscription basis as part of the agreement.. Key drivers for this market are: Developments in Digital Video Landscape, Surge in Mobile Based Internet Users. Potential restraints include: Growing Threat of Video Content Piracy. Notable trends are: Surge in Mobile-based Internet Users to Drive the Market.

The Video On Demand (Vod) Market size is expected to reach a valuation of USD 456.6 billion in 2033 growing at a CAGR of 13.20%. The Video On Demand (Vod) Market research report classifies market by share, trend, demand, forecast and based on segmentation.

Video on Demand (VoD) Market projected to exceed USD 168.2 billion by 2034, growing at a CAGR of 6.2%.

Transactional Video On Demand Market size was valued at USD 14.07 Billion in 2024 and is projected to reach USD 270.04 Billion by 2031, growing at a CAGR of 13.4% from 2024 to 2031.Global Transactional Video On Demand Market DriversThe market drivers for the Transactional Video On Demand Market can be influenced by various factors. These may include:Growing Internet Penetration: As internet access spreads around the world, more people can access streaming services, which is increasing demand for TVOD platforms.Growing Need for Diverse entertainment: Beyond what traditional TV networks provide, consumers are looking for a wider range of entertainment options. TVOD platforms accommodate diverse tastes by offering an extensive selection of films, TV series, and exclusive material.The rise of digitization has resulted in a move away from tangible media (such as DVDs and Blu-rays) and toward digital streaming services like TVOD. It is anticipated that this trend will persist as technology advances.Convenience and Flexibility: TVOD gives viewers the freedom to buy or rent programming whenever they want, giving them the freedom to watch anything they want, whenever they want, free from the constraints of a set broadcast schedule. Among busy consumers, this convenience element is what motivates adoption.Globalization of Content Distribution: Without the need for substantial physical distribution networks, TVOD platforms let content producers and distributors to reach viewers around the world. For content creators, this means new revenue sources and opportunities.Adoption of Mobile and Smart Devices: Customers may now more easily access TVOD services whenever and wherever they are because to the widespread use of smartphones, tablets, and smart TVs. TVOD market growth is aided by streaming platforms and mobile apps that are device-optimized.Collaborations and collaborations: TVOD platforms, content producers, and distribution networks can expand their content libraries and improve user experience by forming strategic collaborations. These kinds of partnerships promote client acquisition and retention.Technological Advancements: Better video compression algorithms, quicker internet, and more user-friendly interfaces are just a few examples of how streaming technology has improved viewing experiences and increased consumer access to and interest in TVOD.Change in Favor of Subscription-Free Models: Although SVODs still rule the industry, an increasing number of customers are choosing the pay-per-view or renting options provided by TVOD platforms. The TVOD market is growing as a result of this shift to subscription-free alternatives.Opportunities for Content Owners to Make Money: TVOD gives content owners a way to make money off of their libraries by offering them the ability to rent, buy, and license their collections. This promotes the creation and dissemination of excellent material, which propels the expansion of the TVOD industry.

The Video Streaming market is projected to grow significantly, from USD 246.9 billion in 2025 to USD 787 billion by 2035 and it is reflecting a strong CAGR of 12.3%.

Attributes	Description
Industry Size (2025E)	USD 246.9 billion
Industry Size (2035F)	USD 787 billion
CAGR (2025 to 2035)	12.3% CAGR

Contracts & Deals Analysis

Company	Netflix Inc.
Contract/Development Details	Entered into a multi-year licensing agreement with a major film studio to expand its content library, securing exclusive streaming rights for upcoming movie releases and popular franchises.
Date	March 2024
Contract Value (USD Million)	Approximately USD 500
Estimated Renewal Period	10 years

Company	Amazon Prime Video
Contract/Development Details	Partnered with a leading sports organization to acquire exclusive live streaming rights for major sporting events, aiming to attract a broader audience and enhance subscriber engagement.
Date	September 2024
Contract Value (USD Million)	Approximately USD 750
Estimated Renewal Period	8 years

Country-wise Insights

Countries	CAGR (%)
India	16.2%
China	14.5%
Germany	9.8%
Japan	13.0%
The USA	11.7%

Segment-wise Analysis

Type	CAGR (2025 to 2035)
Live Video Streaming	14.3%

End User	Value Share (2025)
Residential	59.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
Netflix	18-22%
Amazon Prime Video	15-18%
Disney+ (incl. Hulu, ESPN+)	14-17%
YouTube (YouTube Premium & YouTube TV)	12-15%
HBO Max (Max)	7-10%
Other Players Combined	30-40%

The booming Video-on-Demand (VOD) market is projected to reach $197.36 billion by 2025, with a CAGR of 20.77%. Discover key trends, drivers, and challenges shaping this dynamic industry, including the rise of streaming services, competition, and content licensing. Learn about leading companies like Netflix, Disney+, and Amazon in this comprehensive market analysis.

The AVOD Market Report is Segmented by Advertising Format (Pre-Roll, Mid-Roll, Post-Roll, and Interactive), by Device (Connected TV, Mobile, Tablet / Laptop, and Gaming Console), by End-User (Media and Entertainment, Retail and Ecommerce, BFSI, and More), Content Type (Movies, TV Series, and More), Business Model (Pure-Play Free AVOD, Hybrid, and Fast Linear Channels), and Geography.

The global video on demand (vod) market size was USD 108.49 billion in 2024 & is projected to grow from USD 122.48 billion in 2025 to USD 323.31 billion by 2033.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 108.49 Billion
Market Size in 2025	USD 122.48 Billion
Market Size in 2033	USD 323.31 Billion
CAGR	12.9% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Content Type,By Monetization Model,By Device Compatibility,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Singapore, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

The Germany Video on Demand (VoD) Market size is expected to reach $19.5 Billion by 2030, rising at a market growth of 11.2% CAGR during the forecast period. Germany's video on demand (VoD) market has grown significantly recently. As one of the largest industries in Europe, Germany has become a ba

Video On Demand (VoD) Market 2025 Industry Profitable Key Business Trends Growth Rate and Top Key Players –2033