The Report Covers the Industry Analysis of VOD Service Providers & Subscription Video On Demand (SVOD). The Market is Segmented by Business Model (transactional Video-On-Demand (TVoD) and Subscription Video-On-Demand (SVoD)) and Geography (North America, Europe, Asia Pacific, the Middle East, North Africa, and the Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Segments.

The global sales of video on demand service is projected to be worth USD 171.4 billion in 2024 and expected to reach a value of USD 621.9 billion by 2034. Sales are estimated to rise at a CAGR of 13.7% over the forecast period between 2024 and 2034. The income created by video on demand service in 2023 was USD 154.0 billion. The industry is projected to register a Y-o-Y growth of 11.3% in 2024.

Attributes	Key Insights
Historical Size, 2023	USD 154.0 billion
Estimated Size, 2024	USD 171.4 billion
Projected Size, 2034	USD 621.9 billion
Value-based CAGR (2024 to 2034)	13.7%

Semi Annual Market Update

Particular	Value CAGR
H1, 2023	13.4% (2023 to 2033)
H2, 2023	14.0% (2023 to 2033)
H1, 2024	13.1% (2024 to 2034)
H2, 2024	14.2% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	13.2%
Germany	14.4%
China	18.6%
India	17.3%
UK	13.2%

Category-wise Insights

Revenue Model	Subscription Video On Demand (SVOD)
Value Share (2024)	57.8%

Content Type	Videos/Movies
Value Share (2024)	60.6%

Video on Demand Market size was valued at USD 51.93 Billion in 2024 and is projected to reach USD 154.72 Billion by 2032, growing at a CAGR of 16.13% from 2026 to 2032.

Key Market Drivers

Increased Internet Penetration: Widespread availability of high-speed internet enables seamless streaming, expanding VOD accessibility globally.

Growing Demand for Personalized Content: According to the International Telecommunication Union (ITU), global internet penetration reached 66% in 2022, up from 54% in 2019. In developed countries, this figure is as high as 91%. VOD platforms leverage algorithms to offer tailored recommendations based on user preferences.

The revenue is forecast to experience significant growth in all regions in 2028. From the selected regions, the ranking by revenue in the 'Video-on-Demand' segment of the digital media market is forecast to be led by the United States with 108.9 billion U.S. dollars. In contrast, the ranking is trailed by Austria with 595.76 million U.S. dollars, recording a difference of 108.3 billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a comparison of revenue in the Netherlands and a comparison of average revenue per unit (ARPU) in China. The Statista Market Insights cover a broad range of additional markets.

Global Video on Demand Market Size is estimated to grow at a CAGR of around 17.67% during 2024-2030, says MarkNtel Advisors in its latest market analysis report.

Video on Demand (VoD) Market projected to exceed USD 168.2 billion by 2034, growing at a CAGR of 6.2%.

The US Video on Demand (VoD) Market size is expected to reach $70.9 Billion by 2030, rising at a market growth of 11.4% CAGR during the forecast period. The video on demand (VoD) market in the United States has witnessed remarkable growth in recent years. This surge in demand for on-demand video c

Transactional Video On Demand Market size was valued at USD 14.07 Billion in 2024 and is projected to reach USD 270.04 Billion by 2031, growing at a CAGR of 13.4% from 2024 to 2031.Global Transactional Video On Demand Market DriversThe market drivers for the Transactional Video On Demand Market can be influenced by various factors. These may include:Growing Internet Penetration: As internet access spreads around the world, more people can access streaming services, which is increasing demand for TVOD platforms.Growing Need for Diverse entertainment: Beyond what traditional TV networks provide, consumers are looking for a wider range of entertainment options. TVOD platforms accommodate diverse tastes by offering an extensive selection of films, TV series, and exclusive material.The rise of digitization has resulted in a move away from tangible media (such as DVDs and Blu-rays) and toward digital streaming services like TVOD. It is anticipated that this trend will persist as technology advances.Convenience and Flexibility: TVOD gives viewers the freedom to buy or rent programming whenever they want, giving them the freedom to watch anything they want, whenever they want, free from the constraints of a set broadcast schedule. Among busy consumers, this convenience element is what motivates adoption.Globalization of Content Distribution: Without the need for substantial physical distribution networks, TVOD platforms let content producers and distributors to reach viewers around the world. For content creators, this means new revenue sources and opportunities.Adoption of Mobile and Smart Devices: Customers may now more easily access TVOD services whenever and wherever they are because to the widespread use of smartphones, tablets, and smart TVs. TVOD market growth is aided by streaming platforms and mobile apps that are device-optimized.Collaborations and collaborations: TVOD platforms, content producers, and distribution networks can expand their content libraries and improve user experience by forming strategic collaborations. These kinds of partnerships promote client acquisition and retention.Technological Advancements: Better video compression algorithms, quicker internet, and more user-friendly interfaces are just a few examples of how streaming technology has improved viewing experiences and increased consumer access to and interest in TVOD.Change in Favor of Subscription-Free Models: Although SVODs still rule the industry, an increasing number of customers are choosing the pay-per-view or renting options provided by TVOD platforms. The TVOD market is growing as a result of this shift to subscription-free alternatives.Opportunities for Content Owners to Make Money: TVOD gives content owners a way to make money off of their libraries by offering them the ability to rent, buy, and license their collections. This promotes the creation and dissemination of excellent material, which propels the expansion of the TVOD industry.

The Video On Demand (Vod) Market size is expected to reach a valuation of USD 456.6 billion in 2033 growing at a CAGR of 13.20%. The Video On Demand (Vod) Market research report classifies market by share, trend, demand, forecast and based on segmentation.

The global video-on-demand market value is expected to grow at a CAGR of 12.15% in the forecast period of 2025-2034.

Global Advertising Video on Demand market was valued at USD 48.84 billion in 2024 and is expected to grow to USD 71.62 billion by 2030 with a CAGR of 6.65% during the forecast period

Pages	181
Market Size	2024: USD 48.84 Billion
Forecast Market Size	2030: USD 71.62 Billion
CAGR	2025-2030: 6.65%
Fastest Growing Segment	Media & Entertainment
Largest Market	North America
Key Players	1. Amazon.com, Inc. 2. Alphabet Inc. 3. The Walt Disney Company 4. Hulu LLC 5. Paramount Globa 6. Netflix, Inc. 7. Tubi, Inc. 8. Muvi LLC 9. Vimeo.com, Inc. 10. Roku, Inc.

The Germany Video on Demand (VoD) Market size is expected to reach $19.5 Billion by 2030, rising at a market growth of 11.2% CAGR during the forecast period. Germany's video on demand (VoD) market has grown significantly recently. As one of the largest industries in Europe, Germany has become a ba

The revenue is forecast to experience significant growth in all segments in 2027. Particularly striking is the exceptionally strong increase of the segment Video Streaming (SVoD) towards the end of the forecast period. The value amounting to 8.9 billion U.S. dollars stands out significantly from the average changes, which are estimated at 2.82 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of average revenue per unit (ARPU) in Spain and a comparison of revenue in Singapore. The Statista Market Insights cover a broad range of additional markets.

The Japan Video on Demand (VoD) Market size is expected to reach $17.4 Billion by 2030, rising at a market growth of 13% CAGR during the forecast period. Japan's video on demand (VoD) market has witnessed significant growth in recent years. One of the key drivers of the video on demand (VoD) in Ja

The global transactional video on demand market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.5 Billion by 2033, exhibiting a growth rate (CAGR) of 12.61% during 2025-2033. The rising demand for flexibility and personalized content consumption, the availability of a wide range of content, the increasing prevalence of digital platforms and devices, and changing consumer preferences are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 8.1 Billion
Market Forecast in 2033	USD 23.5 Billion
Market Growth Rate 2025-2033	12.61%

IMARC Group provides an analysis of the key trends in each segment of the global transactional video on demand market report, along with forecasts at the global, regional and country levels for 2025-2033. Our report has categorized the market based on access type, content type, and availability type.

Video on demand (vod) market size is estimated to reach USD 515.0 Billion by 2034, at a CAGR of 13.5% during the projected period

The global ad-supported video on demand market has been valued at US$ 40.12 billion for 2024. Worldwide revenue from ad-supported video on demand solutions is projected to increase at a CAGR of 14.2% and reach a market value of US$ 150.8 billion by 2034-end.

Report Attributes	Details
Ad-Supported Video on Demand Market Size (2024E)	US$ 40.12 Billion
Forecasted Market Value (2034F)	US$ 150.8 Billion
Global Market Growth Rate (2024 to 2034)	14.2% CAGR
Canada Market Growth Rate (2024 to 2034)	13.5% CAGR
China Market Value (2034F)	US$ 33.7 Billion
North America Market Share (2024E)	28.6%
East Asia Market Share (2034F)	38.4%
Key Companies Profiled	YouTube Apple Inc. Cisco Systems, Inc. VUDU Inc. IndieFlix HBO Home Entertainment Inc. Compact Corp.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 9.35 Billion
Growth Rate (2024 to 2034)	13% CAGR
Projected Value (2034F)	US$ 31.77 Billion

Attribute	China
Market Value (2024E)	US$ 8.67 Billion
Growth Rate (2024 to 2034)	14.5% CAGR
Projected Value (2034F)	US$ 33.7 Billion

Category-wise Evaluation

Attribute	Travel & Tourism
Segment Value (2024E)	US$ 13.36 Billion
Growth Rate (2024 to 2034)	13.5% CAGR
Projected Value (2034F)	US$ 53.08 Billion

Attribute	Smart TVs
Segment Value (2024E)	US$ 16.13 Billion
Growth Rate (2024 to 2034)	13.2% CAGR
Projected Value (2034F)	US$ 64.99 Billion

The global Video-on-Demand (VOD) market is experiencing robust growth, projected to reach a market size of $197.36 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 20.77% from 2025 to 2033. This expansion is driven by several key factors. The increasing penetration of high-speed internet and affordable smartphones is making streaming more accessible to a wider audience. The rise of original content from streaming giants like Netflix and Disney+, coupled with the expanding library of movies and TV shows available through subscription services, is fueling demand. Furthermore, the convenience of on-demand viewing and the ability to personalize viewing experiences through recommendations and curated content cater to modern lifestyles, driving adoption across different demographics. The market is segmented by platform (smartphones, laptops, smart TVs) and type (subscription, advertising, and transactional VOD), with subscription VOD currently dominating due to its predictable revenue stream and consumer preference for curated content. Several challenges exist, however. Competition is fierce amongst established players and new entrants. Content licensing costs can be substantial, impacting profitability. Concerns surrounding data privacy and security are also emerging as important considerations. Despite these challenges, the long-term outlook for the VOD market remains positive, bolstered by the continuous technological advancements, expanding global internet access, and the increasing demand for entertainment content across various age groups and regions. North America and APAC (particularly China and India) represent significant market segments, offering substantial growth opportunities for established players and emerging innovative businesses in the sector. The increasing adoption of smart TVs and other connected devices is expected to further fuel market expansion in the coming years.

The size of the Video-on-Demand market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.66% during the forecast period.Video-on-Demand is a system which allows the choosing video contents, like movies and television programs, on demand. This does not give any of the rigid traditional broadcasting style of the televisions as the VODs allowed the viewer to do it his way. The view chose what they wanted to watch and when they wanted to view them and where they like to watch them.VOD services have changed the way people consume entertainment. Millions of viewers across the globe have managed to attract much attention through large libraries of content, including original series and movies, documentaries, and live sports. It can be reached through smart TVs, smartphones, tablets, and streaming devices.The main factors driving the growth of the VOD market include increased internet penetration, rising disposable incomes, and demand for streaming devices. As a matter of fact, the technological advancements that would make VOD services more complicated with high-definition video, personal recommendation features, and interactive content make the VOD market a continuously booming phenomenon in the future. Recent developments include: January 2023: FOX Entertainment and Hulu have announced a multi-year content partnership that includes in-season streaming rights for FOX's extensive programming schedule and a multi-platform strategic marketing alliance. All FOX primetime entertainment programming, from Family Guy and The Cleaning Lady to The Masked Singer and Next Level Chef, are expected to continue to stream on Hulu the day after its linear telecast, according to the terms of the agreement. Furthermore, the agreement includes a significant alliance in which FOX and Hulu branding will coexist across all FOX-owned and external marketing touchpoints to align FOX content's live and on-demand viewing messaging., June 2022: Amazon Prime Video, an over-the-top (OTT) platform, partnered with AMC Networks, a US-based entertainment company, to offer its content through Prime Video Channels in India. Furthermore, Amazon Prime Video Channels in India offer the ad-free subscription service AMC+ and AMC's streaming service Acorn TV on a subscription basis as part of the agreement.. Key drivers for this market are: Developments in Digital Video Landscape, Surge in Mobile Based Internet Users. Potential restraints include: Growing Threat of Video Content Piracy. Notable trends are: Surge in Mobile-based Internet Users to Drive the Market.

Video On Demand Service Market size is growing with a CAGR of 10.3% in the prediction period and it crosses US$ 221.63 Bn by 2032 from US$ 111.51 Bn in 2025.