The Video-On-Demand (VoD) Market Report is Segmented by Business Model (Subscription VoD, Advertising VoD, and More), Delivery Technology (OTT Streaming, IPTV VoD, and More), Device Type (Smartphones and Tablets, Smart TVs, and More), Content Genre (Entertainment and Drama, Sports, and More), End-User (Residential, Commercial and Enterprise, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global sales of video on demand service is projected to be worth USD 171.4 billion in 2024 and expected to reach a value of USD 621.9 billion by 2034. Sales are estimated to rise at a CAGR of 13.7% over the forecast period between 2024 and 2034. The income created by video on demand service in 2023 was USD 154.0 billion. The industry is projected to register a Y-o-Y growth of 11.3% in 2024.

Attributes	Key Insights
Historical Size, 2023	USD 154.0 billion
Estimated Size, 2024	USD 171.4 billion
Projected Size, 2034	USD 621.9 billion
Value-based CAGR (2024 to 2034)	13.7%

Semi Annual Market Update

Particular	Value CAGR
H1, 2023	13.4% (2023 to 2033)
H2, 2023	14.0% (2023 to 2033)
H1, 2024	13.1% (2024 to 2034)
H2, 2024	14.2% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	13.2%
Germany	14.4%
China	18.6%
India	17.3%
UK	13.2%

Category-wise Insights

Revenue Model	Subscription Video On Demand (SVOD)
Value Share (2024)	57.8%

Content Type	Videos/Movies
Value Share (2024)	60.6%

Video On Demand (VOD) Market Outlook

According to our latest research, the global Video On Demand (VOD) market size reached USD 127.4 billion in 2024, and is anticipated to grow at a robust CAGR of 13.1% from 2025 to 2033. By the end of 2033, the market is forecasted to attain a value of USD 345.2 billion. The rapid expansion of high-speed internet infrastructure and the proliferation of smart devices are among the primary growth drivers for this industry, enabling consumers worldwide to access vast libraries of digital content seamlessly.

The Video On Demand (VOD) market is experiencing remarkable growth due to the increasing consumer preference for personalized, on-the-go entertainment experiences. The shift from traditional cable television to digital streaming platforms has been propelled by the flexibility and convenience offered by VOD services, allowing users to access content anytime and anywhere. The surge in original content production by major streaming platforms, coupled with aggressive marketing strategies and affordable subscription packages, has further accelerated adoption rates. Additionally, the integration of advanced technologies such as artificial intelligence and machine learning for content recommendations is enhancing user engagement and satisfaction, thereby fueling market expansion.

Another significant growth factor for the VOD market is the rising penetration of smart devices, including smartphones, smart TVs, and tablets, which has made streaming services more accessible than ever. With advancements in mobile technology and the widespread availability of high-speed internet, consumers are increasingly using portable devices to consume video content. This trend is particularly pronounced among younger demographics who prefer short-form content and interactive experiences. Furthermore, the COVID-19 pandemic acted as a catalyst, dramatically increasing the demand for home entertainment options as people spent more time indoors, leading to a surge in new subscriptions and higher engagement levels across VOD platforms.

The monetization landscape of the VOD market is also evolving rapidly, with providers exploring diverse revenue streams such as subscription-based, transactional-based, and advertisement-based models. Subscription-based services remain dominant due to their predictable revenue and customer loyalty, but the emergence of hybrid models is enabling platforms to cater to a broader audience. The growing adoption of advertisement-based VOD, particularly in emerging markets, is making premium content accessible to users at little or no cost, thereby expanding the overall market base. Strategic partnerships between content creators, telecom operators, and technology providers are further enhancing the reach and quality of VOD services globally.

From a regional perspective, North America continues to lead the VOD market, driven by the presence of global streaming giants and advanced digital infrastructure. However, Asia Pacific is emerging as the fastest-growing region, fueled by a massive population base, increasing internet penetration, and rising disposable incomes. Local content production and regional language offerings are playing a crucial role in attracting new users in Asia Pacific, while regulatory support and favorable government policies are encouraging investment in digital media infrastructure. Europe and Latin America are also witnessing steady growth, supported by the expansion of broadband networks and the rising popularity of international and local streaming platforms.

Component Analysis

The Video On Demand (VOD) market by component is segmented into solutions and services, each playing a pivotal role in the ecosystem. Solutions encompass the core VOD platforms, content management systems, media servers, and analytics tools that enable content delivery, user management, and performance optimization. As consumer expectations for seamless streaming and personalized experiences rise, VOD solutions are increasingly integrating advanced t

The revenue is forecast to experience significant growth in all regions in 2028. From the selected regions, the ranking by revenue in the 'Video-on-Demand' segment of the digital media market is forecast to be led by the United States with ***** billion U.S. dollars. In contrast, the ranking is trailed by Austria with ****** million U.S. dollars, recording a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a comparison of number of users in Poland and a comparison of revenue in China. The Statista Market Insights cover a broad range of additional markets.

Video On Demand Market is projected to reach USD 883.35 billion by 2033, growing at a CAGR of 14.07% from 2025-2033.

Video on Demand Market size was valued at USD 51.93 Billion in 2024 and is projected to reach USD 154.72 Billion by 2032, growing at a CAGR of 16.13% from 2026 to 2032.Key Market DriversIncreased Internet Penetration: Widespread availability of high-speed internet enables seamless streaming, expanding VOD accessibility globally.Growing Demand for Personalized Content: According to the International Telecommunication Union (ITU), global internet penetration reached 66% in 2022, up from 54% in 2019. In developed countries, this figure is as high as 91%. VOD platforms leverage algorithms to offer tailored recommendations based on user preferences.

The US Video on Demand (VoD) Market size is expected to reach $70.9 Billion by 2030, rising at a market growth of 11.4% CAGR during the forecast period. The video on demand (VoD) market in the United States has witnessed remarkable growth in recent years. This surge in demand for on-demand video c

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Video-On-Demand Market Size 2024-2028

The video-on-demand market size is forecast to increase by USD 309.7 billion at a CAGR of 20.77% between 2023 and 2028.

The video-on-demand (VOD) market is experiencing significant growth, driven by the increasing preference for cloud streaming services. This trend is fueled by the convenience and flexibility offered by VOD platforms, allowing consumers to access content at their own pace and on-demand. Another growth factor is the strategies adopted by companies to enhance user experience through personalized recommendations and high-quality streaming. However, the availability of pirated video content on online platforms poses a major challenge for market players, threatening revenue growth and intellectual property rights. To mitigate this issue, companies are investing in advanced technologies such as digital rights management and content protection solutions.Overall, the VOD market is expected to continue its growth trajectory, driven by consumer demand and technological advancements.

What will be the Size of the Video-On-Demand Market During the Forecast Period?

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The video-on-demand (VOD) market In the United States continues to experience robust growth, driven by audience engagement and monetization opportunities In the entertainment sector. Movies and TV shows streamed on VOD platforms cater to diverse viewer preferences and behaviors, providing content creators with new revenue streams. However, challenges persist, including video content piracy, security, and confidentiality concerns. Educational institutions and corporate environments are increasingly adopting VOD for online education and e-learning, enhancing the learning experience. High costs associated with video content creation, talent acquisition, equipment, and post-production processes necessitate strategic planning and innovative solutions from VOD providers. Technological advancements in VOD software and delivery/deployment methods are crucial for staying competitive in this dynamic market.Compliance with privacy laws, such as GDPR, is essential to maintain viewer trust and adhere to regulatory requirements.

How is this Video-On-Demand Industry segmented and which is the largest segment?

The video-on-demand industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2017-2022 for the following segments. PlatformSmartphone and laptopsSmart TVTypeSubscription video-on-demandAdvertising video-on-demandTransaction video-on-demandGeographyNorth AmericaUSEuropeUKFranceAPACChinaIndiaSouth AmericaMiddle East and Africa

By Platform Insights

The smartphone and laptops segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to increasing investment in IT infrastructure and the integration of new technologies in various industries, particularly in IT, BFSI, and telecommunication, where Bring Your Own Device (BYOD) policies are becoming increasingly popular. This shift towards digitalization is enabling companies to cater to the evolving consumer preferences and meet the growing demand for low-cost video-on-demand services. The primary focus of mobile video-on-demand is to enhance audience engagement and video consumption. With the rise of Internet-based video-on-demand services, consumer behavior is expected to undergo a significant transformation. Amidst this digital transformation, ensuring video content security, confidentiality, and adherence to privacy laws such as GDPR becomes crucial.Companies like Technavio anticipate a continued growth trajectory for the market during the forecast period.

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The Smartphone and laptops segment was valued at USD 0.00 billion in 2017 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 32% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market In the US and Canada is experiencing significant growth, driven by the expanding presence of key companies and increasing revenues. Strategies adopted by regional players, such as partnerships and content expansion, will positively impact the market. The region's mature and technologically advanced entertainment sector produces popular web series, movies, and animated content, easily accessible through streaming services like Netflix and YouTube. US consumers, known for their early adoption of technology, have fueled the growth of video storage and streamin

Videon on Demand Market is accounted for USD 38,415 Million in 2019, growing at a robust CAGR of 16.8% during forecast period.

The revenue of the European video-on-demand market was forecast to continuously increase between 2024 and 2027 by over ** percent. After the tenth consecutive growing year, the value is estimated to reach a new peak in 2027 at around ***** billion euros.

Video on Demand (VoD) Market projected to exceed USD 168.2 billion by 2034, growing at a CAGR of 6.2%.

Transactional Video On Demand Market size was valued at USD 14.07 Billion in 2024 and is projected to reach USD 270.04 Billion by 2031, growing at a CAGR of 13.4% from 2024 to 2031.Global Transactional Video On Demand Market DriversThe market drivers for the Transactional Video On Demand Market can be influenced by various factors. These may include:Growing Internet Penetration: As internet access spreads around the world, more people can access streaming services, which is increasing demand for TVOD platforms.Growing Need for Diverse entertainment: Beyond what traditional TV networks provide, consumers are looking for a wider range of entertainment options. TVOD platforms accommodate diverse tastes by offering an extensive selection of films, TV series, and exclusive material.The rise of digitization has resulted in a move away from tangible media (such as DVDs and Blu-rays) and toward digital streaming services like TVOD. It is anticipated that this trend will persist as technology advances.Convenience and Flexibility: TVOD gives viewers the freedom to buy or rent programming whenever they want, giving them the freedom to watch anything they want, whenever they want, free from the constraints of a set broadcast schedule. Among busy consumers, this convenience element is what motivates adoption.Globalization of Content Distribution: Without the need for substantial physical distribution networks, TVOD platforms let content producers and distributors to reach viewers around the world. For content creators, this means new revenue sources and opportunities.Adoption of Mobile and Smart Devices: Customers may now more easily access TVOD services whenever and wherever they are because to the widespread use of smartphones, tablets, and smart TVs. TVOD market growth is aided by streaming platforms and mobile apps that are device-optimized.Collaborations and collaborations: TVOD platforms, content producers, and distribution networks can expand their content libraries and improve user experience by forming strategic collaborations. These kinds of partnerships promote client acquisition and retention.Technological Advancements: Better video compression algorithms, quicker internet, and more user-friendly interfaces are just a few examples of how streaming technology has improved viewing experiences and increased consumer access to and interest in TVOD.Change in Favor of Subscription-Free Models: Although SVODs still rule the industry, an increasing number of customers are choosing the pay-per-view or renting options provided by TVOD platforms. The TVOD market is growing as a result of this shift to subscription-free alternatives.Opportunities for Content Owners to Make Money: TVOD gives content owners a way to make money off of their libraries by offering them the ability to rent, buy, and license their collections. This promotes the creation and dissemination of excellent material, which propels the expansion of the TVOD industry.

Over the last two observations, the revenue is forecast to significantly increase in all segments. As part of the positive trend, the indicator achieves the maximum value across all five different segments by the end of the comparison period. Notably, the segment Video Streaming (SVoD) stands out with the highest value of **** billion U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Global Advertising Video on Demand market was valued at USD 48.84 billion in 2024 and is expected to grow to USD 71.62 billion by 2030 with a CAGR of 6.65% during the forecast period

Pages	181
Market Size	2024: USD 48.84 Billion
Forecast Market Size	2030: USD 71.62 Billion
CAGR	2025-2030: 6.65%
Fastest Growing Segment	Media & Entertainment
Largest Market	North America
Key Players	1. Amazon.com, Inc. 2. Alphabet Inc. 3. The Walt Disney Company 4. Hulu LLC 5. Paramount Globa 6. Netflix, Inc. 7. Tubi, Inc. 8. Muvi LLC 9. Vimeo.com, Inc. 10. Roku, Inc.

Video Streaming Market is Segmented by Streaming Type (Live Video Streaming, Non-Linear / VOD Streaming), Component (Software, Services), Solutions (Over-The-Top, Internet Protocol TV, and More), Platform (Smartphones and Tablets, Smart TV, Laptops and Desktops, and More), Revenue Model (Subscription, Advertising, Rental / Transactional), Deployment Type (Cloud, On-Premises), End User (Consumer, Enterprise), and Geography.

The Video On Demand (Vod) Market size is expected to reach a valuation of USD 456.6 billion in 2033 growing at a CAGR of 13.20%. The Video On Demand (Vod) Market research report classifies market by share, trend, demand, forecast and based on segmentation.

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

The global video-on-demand market value is expected to grow at a CAGR of 12.15% in the forecast period of 2025-2034.

The global ad-supported video on demand market has been valued at US$ 40.12 billion for 2024. Worldwide revenue from ad-supported video on demand solutions is projected to increase at a CAGR of 14.2% and reach a market value of US$ 150.8 billion by 2034-end.

Report Attributes	Details
Ad-Supported Video on Demand Market Size (2024E)	US$ 40.12 Billion
Forecasted Market Value (2034F)	US$ 150.8 Billion
Global Market Growth Rate (2024 to 2034)	14.2% CAGR
Canada Market Growth Rate (2024 to 2034)	13.5% CAGR
China Market Value (2034F)	US$ 33.7 Billion
North America Market Share (2024E)	28.6%
East Asia Market Share (2034F)	38.4%
Key Companies Profiled	YouTube Apple Inc. Cisco Systems, Inc. VUDU Inc. IndieFlix HBO Home Entertainment Inc. Compact Corp.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 9.35 Billion
Growth Rate (2024 to 2034)	13% CAGR
Projected Value (2034F)	US$ 31.77 Billion

Attribute	China
Market Value (2024E)	US$ 8.67 Billion
Growth Rate (2024 to 2034)	14.5% CAGR
Projected Value (2034F)	US$ 33.7 Billion

Category-wise Evaluation

Attribute	Travel & Tourism
Segment Value (2024E)	US$ 13.36 Billion
Growth Rate (2024 to 2034)	13.5% CAGR
Projected Value (2034F)	US$ 53.08 Billion

Attribute	Smart TVs
Segment Value (2024E)	US$ 16.13 Billion
Growth Rate (2024 to 2034)	13.2% CAGR
Projected Value (2034F)	US$ 64.99 Billion

The global transactional video on demand market size reached USD 8.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 23.5 Billion by 2033, exhibiting a growth rate (CAGR) of 12.61% during 2025-2033. The rising demand for flexibility and personalized content consumption, the availability of a wide range of content, the increasing prevalence of digital platforms and devices, and changing consumer preferences are some of the major factors propelling the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 8.1 Billion
Market Forecast in 2033	USD 23.5 Billion
Market Growth Rate 2025-2033	12.61%

IMARC Group provides an analysis of the key trends in each segment of the global transactional video on demand market report, along with forecasts at the global, regional and country levels for 2025-2033. Our report has categorized the market based on access type, content type, and availability type.