Video Streaming Market is Segmented by Streaming Type (Live Video Streaming, Non-Linear / VOD Streaming), Component (Software, Services), Solutions (Over-The-Top, Internet Protocol TV, and More), Platform (Smartphones and Tablets, Smart TV, Laptops and Desktops, and More), Revenue Model (Subscription, Advertising, Rental / Transactional), Deployment Type (Cloud, On-Premises), End User (Consumer, Enterprise), and Geography.

The U.S. streaming market continues to evolve, with Amazon Prime Video and Netflix dominating the landscape in March 2025. Both services maintain a market share of over ** percent, highlighting the fierce competition in the subscription video-on-demand (SVOD) industry.

The video streaming market size was valued at USD 104.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 411.7 Billion by 2033, exhibiting a CAGR of 18.66% from 2025-2033. North America currently dominates the market, driven by the growing enhancement in streaming capabilities, increasing integration of virtual reality (VR) and augmented reality (AR) to improve user experiences, and rising utilization of mobile devices for streaming content.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2023	USD 104.8 Billion
Market Forecast in 2032	USD 411.7 Billion
Market Growth Rate 2025-2033	18.66%

IMARC Group provides an analysis of the key trends in each segment of the global video streaming market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on component, streaming type, revenue model, end user and region.

The Video Streaming market is projected to grow significantly, from USD 246.9 billion in 2025 to USD 787 billion by 2035 and it is reflecting a strong CAGR of 12.3%.

Attributes	Description
Industry Size (2025E)	USD 246.9 billion
Industry Size (2035F)	USD 787 billion
CAGR (2025 to 2035)	12.3% CAGR

Contracts & Deals Analysis

Company	Netflix Inc.
Contract/Development Details	Entered into a multi-year licensing agreement with a major film studio to expand its content library, securing exclusive streaming rights for upcoming movie releases and popular franchises.
Date	March 2024
Contract Value (USD Million)	Approximately USD 500
Estimated Renewal Period	10 years

Company	Amazon Prime Video
Contract/Development Details	Partnered with a leading sports organization to acquire exclusive live streaming rights for major sporting events, aiming to attract a broader audience and enhance subscriber engagement.
Date	September 2024
Contract Value (USD Million)	Approximately USD 750
Estimated Renewal Period	8 years

Country-wise Insights

Countries	CAGR (%)
India	16.2%
China	14.5%
Germany	9.8%
Japan	13.0%
The USA	11.7%

Segment-wise Analysis

Type	CAGR (2025 to 2035)
Live Video Streaming	14.3%

End User	Value Share (2025)
Residential	59.4%

Competitive Outlook

Company Name	Estimated Market Share (%)
Netflix	18-22%
Amazon Prime Video	15-18%
Disney+ (incl. Hulu, ESPN+)	14-17%
YouTube (YouTube Premium & YouTube TV)	12-15%
HBO Max (Max)	7-10%
Other Players Combined	30-40%

Video Streaming Software Market is Segmented by Component (Solutions, Services), Deployment Type (Cloud, On-Premise), Streaming Type (Live, Video On Demand), Vertical (Media and Entertainment, Corporate and Enterprise, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In the first quarter of 2023, Netflix emerged as the dominant subscription video-on-demand (SVOD) service in top five European countries, followed by Prime Video and Disney+ with market shares of **** percent and **** percent, respectively. Notably, Netflix's market share experienced a slight decline from the second quarter of 2022 to the first quarter of 2023, decreasing from ** percent to ** percent.

The video streaming market size is expected to rise from $364.7 billion in 2024 to $2,236 billion by 2035, growing at a CAGR of 17.93% from in the forecast period.

In 2023, Disney + rose as the dominant video-on-demand platform in Portugal, with a market share of ** percent. HBO Max and Netflix came second, with ** percent market share each. Amazon Prime Video followed, with a ** percent market share.

According to the most recent data, ** percent of consumers in the United States were using a subscription video-on-demand service in 2023, an increase of over ** percentage points in five years. It is no secret that one of the most popular platforms (and certainly the one with the most U.S. subscribers) is Netflix. The number of Netflix streaming subscribers in the United States and Canada passed the ** million mark for the first time in early 2020. Netflix as the most used video streaming service in the U.S. To say Netflix has the monopoly on the U.S. streaming market would be an understatement, and with a wealth of original content appearing all the time, Netflix’s appeal is built to last. Data shows that Netflix has more viewers than Hulu and Amazon in the U.S., leaving services such as Disney+, Apple TV+, and ESPN+ trailing far behind. How to satisfy subscribers? However, the threat of new competitors could cause Netflix's subscriber base to dwindle if video consumers decide to go elsewhere. Upcoming services ranging from the long anticipated Disney+ to Warner Bros. Discovery's HBO Max and Discovery+ will likely draw some customers away from Netflix by virtue of what they can offer, and as new services enter the market, they will likely reclaim their own. Additionally, recent price increases in light of an upcoming recession led to losses in Netflix's subscriber numbers in the first half of 2022.

Global Video Streaming Market size and share is estimated to be USD 2845.0 Billion by 2034, with a CAGR of 17.0% during the forecast period.

The Media Streaming Market Report is Segmented by Content Type (Video Streaming, Music Streaming), Service Type (Live Streaming, On-Demand Streaming), Revenue Model (Subscription, Advertising), Streaming Quality (SD, HD, 4K/UHD, 8K), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Future Market Insights’ recent report on the video streaming software ecosystem highlights various opportunities and growth spots for the coming decade. As per the analysis, the video streaming software market is set to account for a current valuation of US$ 6.9 billion in 2024.

Attributes	Details
Market Value for 2024	US$ 6.9 billion
Market Value for 2034	US$ 18.38 billion
Market Forecast CAGR for 2024 to 2034	10.20%

Historical Performance and Future Growth of the Video Streaming Software Market

Historical CAGR	8.0%
Forecast CAGR	10.20%

Category-wise Insights

Category	Market Share in 2024
Live Video Streaming Software	59.1%
Media and Entertainment	29.2%

Country-wise Insights

Countries	CAGR
United States	7%
Germany	5.6%
Japan	4.9%
China	10.7%
Australia	13.7%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 6.9 billion
Projected Market Valuation in 2034	US$ 18.38 billion
Value-based CAGR 2024 to 2034	10.2%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East and Africa
Key Market Segments Covered	Type Solution Vertical Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Disney Plus IBM Kaltura Inc. Panopto VUALTO Netflix Amazon Prime Video Vbrick Sonic Foundry Kollective Technology, Inc. YouTube TV

Video and content streaming have undergone significant changes over the past five years, reshaping viewer experiences and provider strategies. With cord-cutters continuing to drive industry growth, revenue has expanded at a CAGR of 12.8% to $97.6 billion, including a 7.1% increase in 2025 alone, maintaining a 14.8% profit margin, as less profitable streamers enter the market. A key focus has been on original content. Giants like Netflix, Amazon Prime and Disney+ are investing billions in producing their series and films. This strategy aims to secure viewer loyalty, differentiate platforms and cater to various demographic segments and regional tastes. Original content helps mitigate the impact of content licensing disputes, creating a delicate balance. Data analytics and personalized user experiences have emerged as crucial as competition rises. Many streamers have maximized their subscriber numbers by catering to price-sensitive viewers, implementing tiered subscription plans to capture all demographics. Video streamers have also invested heavily in the live event space, a new trend that has emerged over the past five years. Starting with Amazon's 2022 deal to air a package of NFL games, other prominent video streamers, such as Netflix and Apple, have also entered the market, recognizing the infinite value that live events provide. Moving forward, viewing experiences will continue to evolve, as each video streamer aims to edge out competition within the highly competitive market. Companies currently benefiting from the backing of larger media companies will face increased pressure to discover sustainable operating models, with new mergers becoming possible. Meanwhile, new developments, such as a ban on TikTok and the incorporation of AI solutions, have the potential to alter market shares moving forward. With cord-cutting anticipated to decelerate, industry revenue will rise at a slower CAGR of 6.8% over the next five years, reaching $135.6 billion by 2030.

The global video streaming market size was valued at around USD 416.16 billion in 2025 and is projected to grow at a CAGR of more than 19.5%, reaching USD 2.47 trillion revenue by 2035, attributed to increased internet users worldwide.

The global video streaming market is approximated at a value of US$ 66.7 billion in 2024 and has been forecasted to register a CAGR of 15.5% to reach US$ 281.8 billion by 2034.

Report Attributes	Details
Video Streaming Market Size (2024E)	US$ 66.7 Billion
Forecasted Market Value (2034F)	US$ 281.8 Billion
Global Market Growth Rate (2024 to 2034)	15.5% CAGR
South Korea Market Value (2034F)	US$ 15 Billion
Key Companies Profiled	Novi Digital Entertainment Pvt. Ltd (Hotstar) Iflix Netflix, Inc. Tencent HOOQ Rakuten Viki Akamai Technologies Google LLC Cisco Systems, Inc. Microsoft Corporation International Business Machine Corporation (IBM Cloud Video) Wowza Media Systems, LLC Hulu, LLC Amazon Web Services, Inc. Kaltura, Inc.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 7.1 Billion
Growth Rate (2024 to 2034)	16% CAGR
Projected Value (2034F)	US$ 31.2 Billion

Attribute	South Korea
Market Value (2024E)	US$ 3.3 Billion
Growth Rate (2024 to 2034)	16.3% CAGR
Projected Value (2034F)	US$ 15 Billion

Category-wise Analysis

Attribute	Live Streaming
Segment Value (2024E)	US$ 40 Billion
Growth Rate (2024 to 2034)	14.5% CAGR
Projected Value (2034F)	US$ 155 Billion

Attribute	Smartphones and Tablets
Segment Value (2024E)	US$ 32 Billion
Growth Rate (2024 to 2034)	16.4% CAGR
Projected Value (2034F)	US$ 146.5 Billion

Cloud Video Streaming Market size was valued at USD 6.63 Billion in 2024 and is projected to reach USD 29.46 Billion by 2032, growing at a CAGR of 20.50% during the forecast period 2026-2032.

Global Cloud Video Streaming Market Drivers

Growing Need for Video Streaming Services: The market for cloud video streaming solutions is being driven by the increasing acclaim of video streaming services like Netflix, Amazon Prime Video, and Disney.

Growing Internet Penetration: The need for online video streaming services is being fueled by rising internet penetration, particularly in emerging countries, which is propelling the market for cloud video streaming.

Developments in Video Compression Technologies: Higher quality video streaming over the internet has been made possible by advancements in video compression technologies like HEVC (High-Efficiency Video Coding) and AV1, which has increased the use of cloud video streaming services.

Proliferation of Smartphones and Connected Devices: As smartphones and other connected devices become more widely used, online video content consumption rises, which in turn increases demand for cloud video streaming services.

Scalability and Cost-Effectiveness: Cloud video streaming services are appealing to broadcasters and content producers because they enable scalable and cost-effective content delivery options.

Trending Towards Live Streaming: The need for cloud-based live streaming solutions is being driven by the increasing popularity of live streaming events like conferences, concerts, and sports.

Growing Uptake of Over-the-Top (OTT) Services: The over-the-top (OTT) video streaming services are becoming more and more popular, and this is propelling the market for cloud video streaming to rise. Integration of AI and Machine Learning: By offering tailored suggestions and boosting video quality, the integration of AI and machine learning technologies in cloud video streaming systems is increasing user experience.

Global Pandemic Impact: As more individuals turn to online entertainment and distant work options, the COVID-19 pandemic has increased the use of cloud video streaming services. Regulatory Environment: The market for cloud video streaming may expand as a result of regulatory measures that support the expansion of internet infrastructure and digitization.

The global Cloud Video Streaming Market size is expected to reach USD 35.65 Billion in 2032 registering a CAGR of 20.6% Discover the latest trends and analysis on the Cloud Video Streaming Market. Our report provides a comprehensive overview of the industry, including key players, market share, grow...

Check Market Research Intellect's Video Streaming Market Report, pegged at USD 101.5 billion in 2024 and projected to reach USD 193.2 billion by 2033, advancing with a CAGR of 8.3% (2026-2033).Explore factors such as rising applications, technological shifts, and industry leaders.

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Video Streaming Market Size 2025-2029

The video streaming market size is valued to increase USD 725.2 billion, at a CAGR of 28.3% from 2024 to 2029. Heightened demand for encoders to support multiple broadcasting formats will drive the video streaming market.

Major Market Trends & Insights

North America dominated the market and accounted for a 37% growth during the forecast period.
By Type - Live segment was valued at USD 70.00 billion in 2023
By Deployment - Cloud segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 731.10 billion
Market Future Opportunities: USD 725.20 billion
CAGR : 28.3%
North America: Largest market in 2023

Market Summary

The market is a dynamic and continually evolving industry, driven by advancements in core technologies and applications. With heightened demand for encoders that support multiple broadcasting formats, the market is witnessing significant growth in the adoption of technologies such as artificial intelligence (AI), deep learning (DL), and machine learning (ML). According to recent reports, the global AI in video analytics market is projected to reach a value of 13.42 billion USD by 2027, growing at a compound annual growth rate (CAGR) of 21.3% during the forecast period. However, this market expansion is not without challenges. Growing privacy and security concerns are becoming increasingly important, necessitating robust solutions to protect user data and prevent unauthorized access. Despite these challenges, the market presents numerous opportunities for innovation and growth, particularly in areas such as personalized content recommendations and advanced video analytics.

What will be the Size of the Video Streaming Market during the forecast period?

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How is the Video Streaming Market Segmented and what are the key trends of market segmentation?

The video streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeLiveNon-linearDeploymentCloudOn-premisesPlatformSmartphones and tabletsSmart TVLaptops and desktopsGaming consolesEnd-userIndividual usersEnterprisesEducational institutionsGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACChinaIndiaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Type Insights

The live segment is estimated to witness significant growth during the forecast period.

The market experienced significant growth in 2024, with the live video streaming segment leading the way. This trend is driven by the rising popularity of streaming services across various sectors, including media and entertainment, esports, events, and education. High-speed internet and mobile devices have made live content more accessible, leading to increased consumer engagement. Major platforms like YouTube, Facebook, and Twitch dominate this landscape, particularly among younger audiences. Businesses have also embraced live streaming for marketing, product launches, and customer interaction, boosting brand visibility. Players in this market employ advanced technologies to ensure optimal user experience. Network congestion control, video compression algorithms, and video encoding codecs are crucial in delivering high-quality streams. Multi-bitrate encoding and client-side ad insertion enable seamless streaming across various devices and bandwidths. Dynamic adaptive streaming and streaming media servers adapt to changing network conditions, ensuring uninterrupted playback. User experience monitoring, playback buffer management, and DRM encryption methods ensure content security and maintain viewer satisfaction. Peer-to-peer streaming and edge computing deployments improve efficiency and reduce latency. Video quality assessment and streaming analytics dashboards provide valuable insights for content providers. Digital rights management, bandwidth optimization, and video delivery infrastructure are essential components of the video streaming ecosystem. Server-side ad insertion and content delivery networks streamline content distribution and monetization. Metadata tagging standards facilitate content discovery and organization. Live stream broadcasting and low-latency streaming cater to real-time requirements. Adaptive bitrate streaming and video streaming protocols optimize streaming based on network conditions. Media asset management, video transcoding pipelines, video player technology, and http live streaming are integral to the video streaming value chain. Major players in the market include industry leaders like Amazon and Netflix Inc., who continually innovate to meet evolving consumer demands and expectations. The market's continuou

The global Video Streaming Market is experiencing an unprecedented surge, projected to reach a substantial USD 129.88 million by 2025. This remarkable expansion is fueled by a staggering Compound Annual Growth Rate (CAGR) of 23.59% throughout the forecast period of 2025-2033. The proliferation of high-speed internet, coupled with the increasing adoption of smart devices, has fundamentally reshaped content consumption habits. Consumers are increasingly favoring the flexibility and vast libraries offered by Over-the-Top (OTT) platforms, driving significant growth in non-linear video streaming. Furthermore, the demand for live events, from sports to news and entertainment, is underpinning the robust performance of live video streaming segments. The market is witnessing a strong push towards cloud-based deployments, offering scalability and cost-effectiveness for service providers, and a diverse revenue model landscape encompassing advertising, rentals, and subscriptions, all contributing to its dynamic evolution. The competitive landscape is characterized by the presence of tech giants and specialized players alike, with companies such as Netflix, Amazon Prime Video, Disney+, Alphabet (YouTube), and Apple leading the charge. The market's growth is further propelled by ongoing technological advancements, including the development of 5G infrastructure, which promises lower latency and higher bandwidth, thereby enhancing the streaming experience. Innovations in content delivery networks (CDNs) and the integration of artificial intelligence for personalized content recommendations are also playing a crucial role. While the market demonstrates immense potential, potential restraints such as increasing content production costs and the need for robust cybersecurity measures to protect user data and prevent piracy remain key considerations for sustained growth and profitability. Enterprises are leveraging video streaming for internal communications, training, and client engagement, broadening its application beyond consumer entertainment. This report offers a comprehensive analysis of the global Video Streaming Market, a dynamic and rapidly expanding sector driven by evolving consumer habits and technological advancements. The market is projected to reach an estimated USD 250,000 Million by 2028, exhibiting a robust Compound Annual Growth Rate (CAGR) of approximately 15%. This growth is fueled by the increasing demand for on-demand content, live event broadcasts, and personalized viewing experiences across a multitude of devices. Key drivers for this market are: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Potential restraints include: Content Piracy and Unauthorized Distribution of Copyrighted Material, High Costs of Content Licensing and Production. Notable trends are: Growing Availability of High-speed Internet Connections.