The Vietnam Coffee Market is Segmented Based On Product Type (Whole Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules, and Ready-To-Drink), by Coffee Type (Arabica and Robusta), by Category (Conventional and Speciality), and by Distribution Channel (On-Trade and Off-Trade (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail, and More). The Market Forecasts are Provided in Terms of Value (USD).

The Vietnam Coffee Market is projected to reach a value of $3.54 billion by 2033, exhibiting a CAGR of 6.99% during the forecast period (2025-2033). The growth of the market is primarily driven by increasing coffee consumption, rising disposable income, and expanding distribution channels, particularly online retail and convenience stores. The increasing popularity of ready-to-drink coffee products and the growing health consciousness among consumers are also contributing to the market expansion. Robusta coffee remains the dominant type, accounting for a significant share of production and exports. Arabica and Excelsa coffees are gaining popularity, especially in specialty markets. Whole bean and ground coffee segments hold the major market share, while coffee pods are expected to witness significant growth due to the convenience they offer. Distribution channels are diversifying, with supermarkets and specialty stores dominating, but online retail and convenience stores gaining traction. Individual consumers represent the largest consumer segment, followed by commercial offices and cafes and restaurants. Key market players include Highlands Coffee, Vinacafe, Trung Nguyen, and Nescafe, among others. The market is expected to remain competitive with new product launches, expansion into new channels, and increasing promotional activities. Recent developments include: The Global Vietnam Coffee Market has seen several noteworthy developments recently. Highlands Coffee continues to expand its footprint, enhancing its brand presence both locally and internationally, focusing on premium coffee offerings., Melitta is actively engaging in sustainability practices, which is gaining traction among environmentally conscious consumers. Mondelez International is exploring new product innovations to capture a larger share of the coffee segment, capitalizing on growing consumer preferences for convenience., Tchibo is investing in technology to optimize supply chains, while Starbucks is making strides in enhancing its digital platforms for increased customer engagement. Nescafe and Lavazza are emphasizing quality, with recent product launches aimed at meeting evolving consumer demands., Coffee Supreme and Suntory Beverage and Food are focusing on sustainable sourcing practices, which is a significant trend in the market. Vinacafe and Trung Nguyen are intensifying efforts on branding strategies to attract younger demographics., Recent growth in market valuation across these companies indicates a robust demand for coffee products in Vietnam, reflecting an overall positive outlook. No significant mergers or acquisitions have been reported among these companies in the current market landscape, focusing instead on organic growth and sustainability initiatives.. Key drivers for this market are: Sustainable coffee production practices, Premium coffee product demand; Expanding global specialty coffee trend; E-commerce growth for coffee sales; Emerging markets for Vietnamese coffee. Potential restraints include: increasing global demand, growing specialty coffee trends; strong export capacities; climate change impacts; competitive pricing strategies.

Discover the booming Vietnam coffee market! Our in-depth analysis reveals a CAGR of 8.13% and explores key drivers, trends, and leading companies like Nestlé and Starbucks. Learn about market segmentation, regional data, and future growth projections until 2033. Invest wisely in this dynamic market. Recent developments include: January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam., October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated., August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million., July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.. Key drivers for this market are: Increasing Demand for Specialty, Organic, and Green Coffee, Growing In-House Production of Coffee in the Country. Potential restraints include: Increasing Demand for Specialty, Organic, and Green Coffee, Growing In-House Production of Coffee in the Country. Notable trends are: Increasing Demand For Specialty, Organic, And Green Coffee.

Vietnam Coffee Market size was valued at $5.99 Bn in 2024 and is projected to reach $10.52 Bn by 2032, growing at a CAGR of 7.3% 2026-2032.Vietnam Coffee Market: Definition/ OverviewCoffee is a popular beverage prepared from roasted coffee beans, or the seeds of the Coffee plant. It contains caffeine, a stimulant that improves alertness and concentration. Coffee is widely used around the world, acting as a social drink, a source of energy, and an essential ingredient in many beverages and recipes. Its applications go beyond drinking; the coffee sector supports enterprises in agriculture, manufacturing, and retail. The future of coffee is dependent on sustainable growing techniques, the development of innovative brewing technologies, and the growth of specialty coffee markets. Innovations such as coffee-based health supplements, eco-friendly packaging, and AI-powered coffee makers indicate that coffee will continue to evolve, fulfilling shifting consumer wants while contributing to the economy.

The Vietnamese decaffeinated or roasted coffee market fell to $1.1B in 2024, with a decrease of -11.6% against the previous year. Over the period under review, the total consumption indicated a strong increase from 2012 to 2024: its value increased at an average annual rate of +5.5% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +89.7% against 2012 indices.

Vietnam Organic Coffee Market valued at USD 510 Mn, driven by health consciousness, sustainable farming, and café culture expansion. Projected growth with government support through 2030.

In 2024, after five years of growth, there was decline in the Vietnamese green coffee market, when its value decreased by -4.5% to $2.3B. Overall, consumption continues to indicate a significant expansion. Green coffee consumption peaked at $2.4B in 2023, and then reduced modestly in the following year.

The global robusta coffee bean market is a dynamic sector characterized by substantial growth potential. While precise market size figures are unavailable, considering the global coffee market's overall value and robusta's significant share (approximately 40%), we can estimate the 2025 market size to be around $8 billion USD, based on reports showing total coffee market value of approximately $20 billion. A conservative Compound Annual Growth Rate (CAGR) of 5% is projected for the period 2025-2033, driven by increasing global coffee consumption, particularly in emerging economies with a preference for robusta's strong, bold flavor profile and its lower cost compared to arabica. This growth is further fueled by the rising popularity of instant coffee and coffee blends incorporating robusta beans, along with the expanding café culture worldwide. However, challenges such as fluctuating coffee bean prices due to climate change and supply chain disruptions, coupled with potential health concerns surrounding robusta's higher caffeine content, act as restraints. Market segmentation involves various factors including roast type (light, medium, dark), bean origin (Vietnam, Indonesia, Brazil are major producers), and product form (whole beans, ground coffee, instant coffee). Leading companies like Nestlé, Lavazza, and Illy are major players, constantly innovating to meet consumer demands. Regional variations exist, with significant markets in Asia-Pacific (driven by strong domestic consumption and export demand from Vietnam), Europe, and North America. As consumer preferences evolve toward ethically sourced and sustainably produced coffee, the market will likely see growth in organic and fair-trade certified robusta beans. This trend, coupled with technological advancements in coffee processing and roasting, will continue to shape the future of the robusta coffee bean market.

The Vietnamese roasted coffee market reduced to $1B in 2024, declining by -12.3% against the previous year. In general, the total consumption indicated temperate growth from 2012 to 2024: its value increased at an average annual rate of +4.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +74.8% against 2013 indices.

Vietnamese Iced Coffee Drinks Market Outlook

According to our latest research, the Vietnamese Iced Coffee Drinks market size reached USD 1.42 billion in 2024 globally, driven by increasing consumer demand for authentic and premium coffee experiences. The market is experiencing robust expansion, with a recorded CAGR of 8.2% from 2025 to 2033. By 2033, the Vietnamese Iced Coffee Drinks market is forecasted to attain a value of USD 2.75 billion, reflecting the growing global appreciation for Vietnamese coffee culture and the proliferation of ready-to-drink (RTD) beverage formats. As per our latest research, the market’s upward trajectory is being fueled by changing consumer preferences, urbanization, and the rising influence of Asian beverage trends in international markets.

The primary growth factor for the Vietnamese Iced Coffee Drinks market is the global shift towards premiumization and authenticity in the beverage sector. Consumers, particularly millennials and Gen Z, are increasingly seeking unique flavor profiles and cultural experiences, which Vietnamese iced coffee, known for its robust flavor and sweetened condensed milk, delivers exceptionally well. The market benefits from the growing awareness of Vietnamese coffee’s heritage, supported by social media trends and travel influencers who highlight the beverage’s unique preparation and taste. Additionally, the rise in specialty coffee shops and the expansion of Vietnamese coffee chains in North America, Europe, and Asia Pacific have significantly contributed to the market’s growth. The incorporation of Vietnamese iced coffee into mainstream café menus and the growing popularity of fusion beverages further amplify market demand.

Another crucial driver is the innovation in product formats and packaging, which has made Vietnamese iced coffee more accessible to a global audience. The introduction of ready-to-drink (RTD) variants, coffee concentrates, and convenient coffee pods has enabled consumers to enjoy authentic Vietnamese iced coffee at home or on the go. These innovations cater to the busy lifestyles of urban consumers and offer consistent taste and quality, which is essential for brand loyalty. Furthermore, the proliferation of online retail channels and the increasing presence of Vietnamese iced coffee products in supermarkets and hypermarkets have expanded the consumer base beyond traditional café-goers. Strategic partnerships between coffee producers and international beverage companies have also facilitated wider distribution and enhanced product visibility.

Health and wellness trends are also shaping the Vietnamese Iced Coffee Drinks market. As consumers become more health-conscious, there is a rising demand for products with natural ingredients, lower sugar content, and clean labeling. Manufacturers are responding by introducing variants with plant-based milks, organic coffee beans, and reduced-sugar formulations. These healthier options are attracting a broader demographic, including those who may have previously avoided sweetened coffee beverages. Additionally, the sustainability movement is influencing packaging choices, with brands adopting recyclable bottles, cans, and cartons to appeal to eco-conscious consumers. The alignment of Vietnamese iced coffee with these global trends is expected to sustain market growth well into the next decade.

From a regional perspective, the Asia Pacific region remains the dominant market for Vietnamese Iced Coffee Drinks, accounting for over 48% of the global market share in 2024. Vietnam, the birthplace of this beverage, continues to lead in both production and consumption. However, North America and Europe are emerging as significant growth regions due to increasing multicultural influences and the rising popularity of Asian cuisine and beverages. The expansion of Vietnamese diaspora communities in these regions has further facilitated the introduction and acceptance of Vietnamese iced coffee. As global coffee culture continues to evolve, the Vietnamese iced coffee segment is poised for substantial growth across both developed and emerging markets.

Vietnamese Coffee Ice Cream Market Outlook

According to our latest research, the Vietnamese Coffee Ice Cream market size reached USD 1.32 billion globally in 2024, with a robust year-over-year expansion driven by rising consumer interest in Asian-inspired desserts and premium ice cream innovations. The market is projected to achieve a CAGR of 8.1% from 2025 to 2033, reaching a forecasted value of USD 2.53 billion by 2033. This impressive growth trajectory is underpinned by increasing globalization of food trends, heightened demand for unique flavor profiles, and a surge in plant-based and health-conscious product launches.

A primary growth factor for the Vietnamese Coffee Ice Cream market is the rising consumer fascination with specialty and ethnic flavors, particularly those that evoke authentic culinary experiences from different regions of the world. Vietnamese coffee, known for its robust flavor and distinctive preparation methods, has captivated global audiences, particularly millennials and Gen Z consumers seeking novel taste experiences. This trend is further amplified by social media platforms, where visually appealing coffee-based desserts gain viral traction, thus fueling demand for Vietnamese coffee ice cream in both retail and foodservice channels. Additionally, the increasing presence of Asian cuisine in Western markets has paved the way for Vietnamese-inspired desserts to enter mainstream consumption, supporting market expansion.

Another significant contributor to market growth is the ongoing innovation in product formulations and packaging. Brands are introducing both dairy-based and non-dairy/vegan variants to cater to a broader consumer base, including lactose-intolerant and vegan populations. The use of high-quality, sustainably sourced Vietnamese coffee beans and natural sweeteners, such as condensed milk or coconut milk, aligns with the growing consumer preference for clean-label products. Furthermore, manufacturers are investing in attractive and convenient packaging formats, such as single-serve cups, cones, and bars, which enhance product accessibility and appeal to on-the-go consumers. These innovations not only differentiate products on crowded shelves but also foster brand loyalty among discerning buyers.

The Vietnamese Coffee Ice Cream market is also benefitting from the expansion of modern retail infrastructure and e-commerce platforms worldwide. The proliferation of supermarkets, hypermarkets, specialty stores, and online retail channels has made it easier for consumers to access premium and niche ice cream offerings. In particular, online retail has emerged as a critical distribution channel, providing consumers with the convenience of home delivery and access to a wider variety of brands and flavors. This omnichannel approach has enabled manufacturers to reach new customer segments and penetrate untapped markets, further accelerating the global adoption of Vietnamese coffee ice cream.

From a regional perspective, Asia Pacific continues to dominate the Vietnamese Coffee Ice Cream market, accounting for the largest share in 2024, due to the deep-rooted coffee culture in Vietnam and neighboring countries. However, North America and Europe are rapidly emerging as high-growth markets, driven by increasing multicultural influences and the rising popularity of Asian desserts in urban centers. The Middle East & Africa and Latin America, though smaller in market size, are witnessing steady growth as premium ice cream products gain traction among affluent consumers. This geographical diversification underscores the universal appeal of Vietnamese coffee ice cream and highlights the potential for further market expansion across continents.

Product Type Analysis

The Product Type segment of the Vietnamese Coffee Ice Cream market is bifurcated into dairy-based and non-dairy/vegan categories, each catering to distinct consumer preferences. Dairy-based Vietnamese coffee ice cream remains the dominant segment, leveragin

Vietnamese Iced Coffee Drinks Market Outlook

According to our latest research, the global Vietnamese Iced Coffee Drinks market size reached USD 1.23 billion in 2024, experiencing robust expansion driven by the increasing global demand for authentic and premium coffee beverages. The market is projected to exhibit a CAGR of 8.9% from 2025 to 2033, reaching a forecasted value of USD 2.67 billion by 2033. This growth is primarily fueled by the rising popularity of Asian-inspired beverages, the proliferation of specialty coffee shops, and the growing influence of Vietnamese cuisine on international food and beverage trends. As per our latest research, the market continues to benefit from evolving consumer preferences and the expanding presence of Vietnamese coffee brands on the global stage.

The primary growth factor for the Vietnamese Iced Coffee Drinks market is the increasing consumer inclination toward unique and exotic coffee flavors. Vietnamese iced coffee, known for its distinct preparation method and use of robusta beans combined with sweetened condensed milk, offers a differentiated taste profile that appeals to both traditional coffee enthusiasts and adventurous consumers seeking new beverage experiences. This unique flavor, coupled with the global trend of premiumization in the coffee sector, has led to a surge in demand for authentic Vietnamese iced coffee drinks, particularly among younger demographics and urban populations. Furthermore, the rise of social media and digital platforms has played a pivotal role in popularizing Vietnamese coffee culture, making it more accessible and desirable to consumers worldwide.

Another significant growth driver is the rapid expansion of ready-to-drink (RTD) coffee beverages and the convenience trend in the beverage industry. Modern consumers, especially millennials and Gen Z, increasingly seek convenient, on-the-go beverage options that do not compromise on quality or flavor. This has led to the proliferation of Vietnamese iced coffee in various RTD formats such as bottles, cans, and coffee pods, catering to diverse consumption occasions and lifestyles. Additionally, the growing presence of Vietnamese coffee brands in international markets, supported by strong branding and innovative packaging, has further accelerated the adoption of these beverages beyond their traditional markets. The increasing availability of Vietnamese iced coffee drinks through online retail platforms and specialty stores has also contributed significantly to market growth.

Health and wellness trends are also playing a crucial role in shaping the Vietnamese Iced Coffee Drinks market. As consumers become more health-conscious, there is a growing demand for beverages that offer functional benefits without excessive sugar or artificial additives. Manufacturers are responding by introducing healthier variants of Vietnamese iced coffee drinks, including those with reduced sugar, organic ingredients, and plant-based milk alternatives. This aligns with broader shifts in consumer preferences towards clean-label and sustainable products. Additionally, the emphasis on ethical sourcing and traceability of coffee beans is resonating with environmentally conscious consumers, further driving the market’s expansion. These factors, combined with increasing disposable incomes and urbanization, are expected to sustain the market’s growth trajectory in the coming years.

From a regional perspective, Asia Pacific continues to dominate the Vietnamese Iced Coffee Drinks market, accounting for the largest share in 2024. This is attributed to the beverage’s deep-rooted cultural significance in Vietnam and neighboring countries, as well as the presence of a large and growing middle-class population with evolving consumption patterns. North America and Europe are emerging as high-growth regions, driven by the increasing popularity of Asian cuisines and beverages among multicultural urban populations. The Middle East & Africa and Latin America markets are also witnessing steady growth, supported by rising consumer awareness and the expansion of distribution networks. The global reach of Vietnamese iced coffee drinks is expected to expand further as manufacturers invest in product innovation, marketing, and strategic partnerships to penetrate new markets.

Product Type Analysis

The Vietnamese Iced Coffee Drinks market is segmented by product type into Ready-to-Drink (RTD), Concentrates, Coffee Pods, and Others. The RTD segment

Vietnamese Egg Coffee Drinks Market Outlook

According to our latest research, the global Vietnamese Egg Coffee Drinks market size was valued at USD 1.14 billion in 2024 and is expected to reach USD 2.86 billion by 2033, expanding at a robust CAGR of 10.7% during the forecast period. The market is witnessing remarkable growth, primarily driven by rising consumer interest in unique and authentic coffee experiences, the influence of global café culture, and increasing product innovations. As per our latest findings, the Vietnamese Egg Coffee Drinks market is experiencing accelerated adoption across both traditional and emerging markets, with a notable surge in demand for ready-to-drink and instant formats.

The growth of the Vietnamese Egg Coffee Drinks market is propelled by a confluence of factors, chief among them being the global fascination with specialty beverages and the ongoing evolution of coffee culture. The distinctive blend of creamy egg yolk, robust Vietnamese coffee, and sweetened condensed milk delivers a unique taste profile that stands apart from conventional coffee drinks. This uniqueness has led to a surge in social media-driven curiosity and consumer experimentation, especially among millennials and Gen Z, who are eager to explore novel beverage experiences. Additionally, the rise of specialty coffee shops and themed cafés worldwide is fostering greater exposure and accessibility for Vietnamese Egg Coffee Drinks, further fueling market expansion.

Another significant driver is the rapid urbanization and changing lifestyle patterns, particularly in Asia Pacific and North America. Urban consumers are increasingly seeking convenient yet high-quality beverage options that can be enjoyed on-the-go or at home. The emergence of ready-to-drink and instant mixes has addressed this demand, making Vietnamese Egg Coffee Drinks more accessible beyond traditional café settings. Furthermore, the growing trend of premiumization in the beverage sector is encouraging manufacturers to experiment with gourmet ingredients and innovative packaging, thereby enhancing the perceived value and appeal of these drinks. The expansion of e-commerce and online delivery platforms is also playing a crucial role in reaching a wider audience, especially in regions where Vietnamese coffee culture is still nascent.

Health and wellness trends are also contributing to the growth trajectory of the Vietnamese Egg Coffee Drinks market. Consumers are increasingly drawn to beverages that offer indulgence without excessive artificial additives or preservatives. Vietnamese Egg Coffee Drinks, often made with natural ingredients and minimal processing, are being positioned as a healthier alternative to sugar-laden or highly processed coffee beverages. Moreover, the market is benefiting from collaborations between local artisans and international brands, which are helping to elevate the profile of Vietnamese Egg Coffee on the global stage. Strategic marketing campaigns that emphasize authenticity, craftsmanship, and the cultural heritage of Vietnamese coffee are resonating strongly with discerning consumers.

Regionally, the Asia Pacific market continues to dominate, accounting for the largest share of global revenue in 2024, thanks to Vietnam’s strong coffee heritage and the proliferation of coffee chains across the region. North America and Europe are emerging as high-growth markets, driven by increasing consumer exposure to Asian beverage trends and the rapid expansion of specialty coffee shops. Latin America and the Middle East & Africa are also showing promising growth, albeit from a smaller base, as international tourism and cross-cultural exchanges introduce Vietnamese Egg Coffee to new audiences. The regional outlook remains optimistic, with each market presenting unique opportunities for product innovation and localization.

Product Type Analysis

The Vietnamese Egg Coffee Drinks market is segmented by product type into Ready-to-Drink (RTD), Instant Mixes, and Freshly Brewed variants, each catering to distinct consumer preferences and consumption occasions. Ready-to-Drink Vietnamese Egg Coffee Drinks have emerged as a driving force for market growth, particularly among urban consumers seeking convenience and portability. These RTD products are typically packaged in bottles or cans, offering a shelf-stable option that can be consumed on-the-go. The innovation in RT

Vietnamese Egg Coffee Drinks Market Outlook

According to our latest research, the Global Vietnamese Egg Coffee Drinks market size was valued at $315 million in 2024 and is projected to reach $1.12 billion by 2033, expanding at a robust CAGR of 15.2% during 2024–2033. One of the major factors propelling the growth of the Vietnamese Egg Coffee Drinks market globally is the rising demand for unique and experiential beverages among millennials and Gen Z consumers. This trend is further amplified by the growing influence of Asian culinary culture on global food and beverage menus, as well as the increasing popularity of premium and artisanal coffee experiences. As consumers seek novel flavors and Instagram-worthy drink options, Vietnamese egg coffee, with its rich, creamy texture and distinctive taste, is quickly gaining traction in both traditional and modern retail channels worldwide.

Regional Outlook

The Asia Pacific region currently holds the largest share of the Vietnamese Egg Coffee Drinks market, accounting for approximately 48% of global revenue in 2024. This dominance is attributed to Vietnam’s status as the birthplace of egg coffee, coupled with the region’s deep-rooted coffee culture and high per capita consumption of coffee beverages. Major metropolitan areas such as Hanoi and Ho Chi Minh City have witnessed a surge in specialty cafés and boutique coffee shops that prominently feature egg coffee on their menus. Additionally, regional players are leveraging advanced packaging technologies and innovative distribution strategies to meet the burgeoning demand, both in urban and suburban markets. Government initiatives supporting the export of Vietnamese specialty beverages and the proliferation of local brands have further cemented the Asia Pacific region as the market leader.

North America is emerging as the fastest-growing region in the Vietnamese Egg Coffee Drinks market, projected to register a CAGR of 18.7% through 2033. This rapid expansion is driven by the increasing popularity of Asian fusion cuisine, the proliferation of specialty coffee chains, and a significant rise in consumer awareness about international beverage trends. Investments in marketing campaigns and influencer partnerships have heightened the visibility of Vietnamese egg coffee among younger demographics, while the expansion of ready-to-drink (RTD) and instant mixes in mainstream retail outlets has facilitated greater product accessibility. Strategic collaborations between Vietnamese brands and North American distributors are also enabling deeper market penetration, particularly in cities with large Asian communities and cosmopolitan consumer bases.

In contrast, emerging economies in Latin America and the Middle East & Africa are experiencing a slower, yet promising, adoption curve for Vietnamese Egg Coffee Drinks. Challenges such as limited consumer awareness, logistical complexities in the cold chain supply for RTD variants, and the need for localized flavor adaptations are impacting market growth. However, policy reforms aimed at boosting food and beverage imports, coupled with rising urbanization and the expansion of modern retail formats, are gradually opening up new opportunities for market entry. As local distributors and retail chains begin to recognize the potential of unique Asian beverages, targeted marketing efforts and education campaigns are expected to drive incremental adoption in these regions.

Report Scope

In the 2023/24 period, approximately *** million 60kg bags of coffee was consumed in Vietnam. The domestic consumption of coffee in the country was forecasted to remain increase to *** million 60kg bags in the next year. Coffee drinking culture  Introduced by the French in the 19th century, coffee drinking has become a deep-rooted habit among many Vietnamese today. Traditionally, Vietnamese coffee is brewed in individual portions using a special filter and often served hot or cold with condensed milk to balance the strong, bitter Robusta flavor. Apart from the traditional Vietnamese coffee, other ways of preparation were also introduced with the expansion of international and local coffee chains and have grown in popularity among young people. Highlands Coffee, The Coffee House, and Phuc Long were the leading coffee shop brands in Vietnam in 2022, based on the number of stores. Coffee production and exports  Both Robusta and Arabica beans are grown in Vietnam, though Robusta makes up most of the coffee production volume in the country. In the 2024/25 period, the production volume of Robusta coffee in Vietnam was forecast to reach over ** million 60-kg bags, while the Arabica coffee production volume would reach around *** million 60-kg bags. As one of the leading coffee exporters worldwide, Vietnam’s volume of coffee exports was expected to record approximately **** million 60-kg bags during the 2024/25 period.

In 2024, after five years of growth, there was decline in the Vietnamese decaffeinated coffee market, when its value decreased by -4.7% to $126M. In general, consumption posted a significant increase. Decaffeinated coffee consumption peaked at $132M in 2023, and then declined in the following year.

Global coffee production reached *** million 60-kilogram bags as of 2023/24, increasing from about *** million 60-kilogram bags in 2021/2022. The majority of the world’s coffee is produced in South America, specifically Brazil. Leading coffee producers In 2024/25, Brazil produced ** million 60-kilogram bags of coffee. Vietnam is the second leading producer of coffee, with ** million 60-kilogram bags of coffee in that year. Brazil also exports a higher volume of coffee than Vietnam, at about *** million 60-kilogram bags as of February 2024. Coffee consumption in the United States Coffee is one of the most popular beverages in the United States. Americans on average consume a little under *** cups of coffee on a daily basis. Coffee consumption seems to generally increase with age, with 18 to 19 years old consuming about *** cup of coffee per day, and Americans aged 70 years or older consuming over**** cups of coffee per day. As of 2025, the most popular kind of coffee brewer among American consumers is the ******************

Egg Coffee Market Outlook

According to our latest research, the global egg coffee market size reached USD 2.13 billion in 2024, demonstrating a robust appetite for this unique beverage worldwide. The market is experiencing a healthy growth trajectory, registering a CAGR of 8.7% from 2025 to 2033. By the end of 2033, the market is forecasted to attain a value of USD 4.56 billion. This growth is propelled by increasing consumer curiosity about novel coffee experiences, the rising popularity of specialty coffee beverages, and the expanding café culture across both developed and emerging regions.

A primary growth factor for the egg coffee market is the evolving consumer palate and the ongoing quest for unique, artisanal beverage experiences. Modern consumers, particularly millennials and Generation Z, are constantly seeking new flavors and textures. Egg coffee, with its creamy texture and rich taste, provides a distinctive alternative to traditional coffee drinks, piquing the interest of adventurous coffee enthusiasts. Social media platforms and food blogs have amplified awareness and interest in egg coffee, turning it from a niche Vietnamese specialty into a global trend. The beverage’s visually appealing presentation and the story behind its origins have made it a favorite among influencers and foodies, further fueling demand in urban centers worldwide.

Another significant driver is the increasing number of specialty coffee shops and cafés that are diversifying their menus to include innovative offerings. As competition intensifies in the global coffee industry, businesses are seeking ways to differentiate themselves by introducing unique products like egg coffee. This trend is particularly pronounced in metropolitan areas, where consumers are willing to pay a premium for high-quality, novel beverages. The expansion of café chains and independent coffee shops, coupled with the growing influence of Asian culinary trends in Western markets, has created fertile ground for the adoption and growth of egg coffee outside its traditional base.

Additionally, the convenience factor associated with ready-to-drink and instant egg coffee products is contributing to market expansion. As busy lifestyles become the norm, particularly in urban settings, consumers are increasingly seeking quick and convenient beverage solutions without compromising on taste or quality. The emergence of packaged egg coffee products, available in supermarkets, hypermarkets, and online platforms, has made it easier for consumers to enjoy this specialty drink at home or on the go. This trend is supported by advancements in food processing technologies, which have enabled manufacturers to maintain the authentic flavor and texture of egg coffee in packaged formats.

From a regional perspective, Asia Pacific remains the dominant market for egg coffee, owing largely to its origins in Vietnam and the broader region’s strong coffee culture. However, North America and Europe are witnessing rapid growth, driven by increasing consumer interest in global food trends and specialty beverages. North America, in particular, is emerging as a significant market due to the proliferation of specialty coffee shops and the region's openness to innovative food and drink offerings. Meanwhile, Europe benefits from a mature café culture and a growing appreciation for artisanal coffee experiences. The Middle East & Africa and Latin America, while still nascent markets for egg coffee, present untapped potential as café culture continues to expand and consumer preferences evolve.

Product Type Analysis

The egg coffee market is segmented by product type into Traditional Egg Coffee, Instant Egg Coffee, Ready-to-Drink Egg Coffee, and Others. Traditional egg coffee, rooted in Vietnamese culinary heritage, remains the most popular variant, particularly in regions with a strong café culture. This segment is characterized by the use of freshly brewed coffee combined with a rich, whipped egg yolk and sweetened condensed milk, resulting in a creamy and indulgent beverage. Traditional

White Coffee Market Outlook

According to our latest research, the global white coffee market size reached USD 3.15 billion in 2024, with a robust year-on-year growth trajectory. The market is witnessing a notable expansion, driven by evolving consumer preferences and innovations in coffee products. The compound annual growth rate (CAGR) for the white coffee market is estimated at 7.2% from 2025 to 2033. By the end of 2033, the global market size is forecasted to reach USD 5.75 billion. This growth is primarily attributed to rising health consciousness, shifting lifestyle trends, and the increasing demand for premium coffee experiences worldwide.

A significant growth factor for the white coffee market is the surge in health awareness among consumers. White coffee, which is roasted at lower temperatures than traditional coffee, retains more antioxidants and nutrients, making it a preferred choice for health-conscious individuals. The reduced acidity and smoother taste profile have further contributed to its popularity, especially among those who experience digestive discomfort from regular coffee. Furthermore, the perception of white coffee as a healthier alternative has led to its increased adoption in wellness-focused product lines, with brands leveraging its unique nutritional profile to attract a broader consumer base. This trend is expected to continue as consumers increasingly prioritize health benefits in their beverage choices.

Another key driver fueling the expansion of the white coffee market is the ongoing innovation in product offerings and packaging. Manufacturers are introducing a variety of flavors, convenient packaging formats, and ready-to-drink options to cater to diverse consumer preferences. The rise of specialty coffee culture, particularly among millennials and Gen Z, has also played a pivotal role in propelling market growth. These consumers are drawn to unique coffee experiences, prompting companies to develop novel blends, flavored variants, and sustainable packaging solutions. The proliferation of coffee pods, instant mixes, and single-serve sachets has made white coffee more accessible and convenient, further accelerating its market penetration.

The increasing penetration of e-commerce and digital retail platforms has significantly boosted the global white coffee market. Online retail channels have provided consumers with easy access to a wide range of white coffee products, including specialty blends and international brands. This has not only enhanced product visibility but also facilitated direct-to-consumer marketing strategies, enabling brands to build stronger relationships with their target audiences. Additionally, the growing influence of social media and digital marketing campaigns has played a crucial role in educating consumers about the unique attributes of white coffee, thereby driving demand and fostering brand loyalty across different regions.

From a regional perspective, Asia Pacific continues to dominate the white coffee market, accounting for the largest share in 2024. The region's deep-rooted coffee culture, especially in countries like Malaysia and Indonesia where white coffee originated, has significantly contributed to market growth. North America and Europe are also witnessing substantial growth, driven by increasing consumer awareness, the proliferation of specialty coffee shops, and the adoption of premium coffee experiences. Meanwhile, Latin America and the Middle East & Africa are emerging as promising markets, supported by rising disposable incomes and the growing popularity of Western-style coffee beverages. These regional dynamics are expected to shape the future trajectory of the global white coffee market.

In the realm of coffee innovation, Egg Coffee has emerged as a unique and intriguing beverage that has captured the attention of coffee enthusiasts worldwide. Originating from Vietnam, Egg Coffee is a delightful concoction that combines robust coffee with a creamy, frothy mixture of egg yolk and sweetened condensed milk. This traditional Vietnamese drink offers a rich, velvety texture and a distinctive flavor profile that sets it apart from other coffee varieties. As consumers continue to seek novel and exotic coffee experiences, Egg Coffee presents an opportunity for brands to expand their product offerings and cater to adventurous pa

The Asia-Pacific Ready To Drink Coffee Market report segments the industry into Soft Drink Type (Cold Brew Coffee, Iced Coffee, Other RTD Coffee), Packaging Type (Aseptic Packages, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-Trade, On-Trade), and Country (Australia, China, India, Indonesia, Japan, Malaysia, South Korea, Thailand, Vietnam, Rest of Asia-Pacific). Get five years of historical data and forecasts.