The Report Covers Coffee Market Share in Vietnam and it is segmented by Product Type (Whole Bean, Ground Coffee, and Instant Coffee) and Distribution Channels (On-Trade and Off-Trade). The market size is provided in terms of USD for all the abovementioned segments.

The Vietnam Coffee Market is projected to reach a value of $3.54 billion by 2033, exhibiting a CAGR of 6.99% during the forecast period (2025-2033). The growth of the market is primarily driven by increasing coffee consumption, rising disposable income, and expanding distribution channels, particularly online retail and convenience stores. The increasing popularity of ready-to-drink coffee products and the growing health consciousness among consumers are also contributing to the market expansion. Robusta coffee remains the dominant type, accounting for a significant share of production and exports. Arabica and Excelsa coffees are gaining popularity, especially in specialty markets. Whole bean and ground coffee segments hold the major market share, while coffee pods are expected to witness significant growth due to the convenience they offer. Distribution channels are diversifying, with supermarkets and specialty stores dominating, but online retail and convenience stores gaining traction. Individual consumers represent the largest consumer segment, followed by commercial offices and cafes and restaurants. Key market players include Highlands Coffee, Vinacafe, Trung Nguyen, and Nescafe, among others. The market is expected to remain competitive with new product launches, expansion into new channels, and increasing promotional activities. Recent developments include: The Global Vietnam Coffee Market has seen several noteworthy developments recently. Highlands Coffee continues to expand its footprint, enhancing its brand presence both locally and internationally, focusing on premium coffee offerings., Melitta is actively engaging in sustainability practices, which is gaining traction among environmentally conscious consumers. Mondelez International is exploring new product innovations to capture a larger share of the coffee segment, capitalizing on growing consumer preferences for convenience., Tchibo is investing in technology to optimize supply chains, while Starbucks is making strides in enhancing its digital platforms for increased customer engagement. Nescafe and Lavazza are emphasizing quality, with recent product launches aimed at meeting evolving consumer demands., Coffee Supreme and Suntory Beverage and Food are focusing on sustainable sourcing practices, which is a significant trend in the market. Vinacafe and Trung Nguyen are intensifying efforts on branding strategies to attract younger demographics., Recent growth in market valuation across these companies indicates a robust demand for coffee products in Vietnam, reflecting an overall positive outlook. No significant mergers or acquisitions have been reported among these companies in the current market landscape, focusing instead on organic growth and sustainability initiatives.. Key drivers for this market are: Sustainable coffee production practices, Premium coffee product demand; Expanding global specialty coffee trend; E-commerce growth for coffee sales; Emerging markets for Vietnamese coffee. Potential restraints include: increasing global demand, growing specialty coffee trends; strong export capacities; climate change impacts; competitive pricing strategies.

The Vietnamese coffee market is thriving, with a market size of 511.03 million in 2025 and projected to reach 1,201.36 million by 2033, growing at a substantial CAGR of 8.13%. This growth is driven by several factors, including the rising popularity of coffee as a beverage, increasing disposable income, and the growing number of coffee shops in Vietnam. Moreover, the increasing health consciousness among consumers has fueled the demand for specialty and premium coffee products, contributing to the overall market growth. The Vietnamese coffee market is segmented based on product type and distribution channel. In terms of product type, the market is dominated by instant coffee, followed by ground coffee and whole bean coffee. Instant coffee holds the largest market share due to its convenience and affordability, while ground coffee is gaining popularity among consumers seeking a more authentic coffee experience. The distribution channel segment is divided into on-trade and off-trade channels. The off-trade channel, comprising supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels, holds a significant market share due to the easy accessibility and availability of coffee products. However, the on-trade channel, which includes coffee shops and cafes, is expanding rapidly, driven by the growing popularity of coffee as a social beverage. Recent developments include: January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam., October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated., August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million., July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.. Key drivers for this market are: Increasing Demand for Specialty, Organic, and Green Coffee, Growing In-House Production of Coffee in the Country. Potential restraints include: Change in Climatic Conditions Impacting Coffee Plantations. Notable trends are: Increasing Demand For Specialty, Organic, And Green Coffee.

The revenue, combined is forecast to experience significant growth in all segments in 2029. As part of the positive trend, the revenue, combined achieves the maximum value across all three different segments by the end of the comparison period. Notably, the segment Coffee stands out with the highest value of 7.8 billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of average price per unit (PPU) in Russia and a comparison of revenue in the United States. The Statista Market Insights cover a broad range of additional markets.

The Vietnamese decaffeinated or roasted coffee market shrank to $1.3B in 2024, declining by -12.6% against the previous year. Over the period under review, the total consumption indicated a perceptible expansion from 2012 to 2024: its value increased at an average annual rate of +2.8% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +29.0% against 2020 indices.

Concerning the five selected segments, the segment 25-34 years has the largest population by age with 31.79 percent. Contrastingly, 55-64 years is ranked last, with 9.11 percent. Their difference, compared to 25-34 years, lies at 22.68 percentage points. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Latin America regarding revenue in the Hot Drinks market as a whole and a ranking of subsegments in the Netherlands regarding share in the segment Coffee . The Statista Market Insights cover a broad range of additional markets.

The Vietnamese green coffee market expanded markedly to $2B in 2024, with an increase of 12% against the previous year. Overall, consumption showed significant growth. Over the period under review, the market attained the maximum level at $2.2B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

In the 2022/23 period, approximately 3.2 million 60kg bags of coffee was consumed in Vietnam. The domestic consumption of coffee in the country was forecasted to remain the same in the next year.

Coffee drinking culture 

Introduced by the French in the 19th century, coffee drinking has become a deep-rooted habit among many Vietnamese today. Traditionally, Vietnamese coffee is brewed in individual portions using a special filter and often served hot or cold with condensed milk to balance the strong, bitter Robusta flavor. Apart from the traditional Vietnamese coffee, other ways of preparation were also introduced with the expansion of international and local coffee chains and have grown in popularity among young people. Highlands Coffee, The Coffee House, and Phuc Long were the leading coffee shop brands in Vietnam in 2022, based on the number of stores.

Coffee production and exports 

Both Robusta and Arabica beans are grown in Vietnam, though Robusta makes up most of the coffee production volume in the country. In the 2023/24 period, the production volume of Robusta coffee in Vietnam was forecasted to reach over 26.6 million 60-kg bags, while the Arabica coffee production volume was around 880 thousand 60-kg bags. As one of the leading coffee exporters worldwide, Vietnam’s volume of coffee exports was expected to record approximately 25 million 60-kg bags during the 2023/24 period.

The Vietnamese coffee extract market amounted to $804M in 2024, remaining relatively unchanged against the previous year. In general, consumption saw notable growth. Over the period under review, the market attained the maximum level at $812M in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

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Coffee Market Size 2025-2029

The coffee market size is forecast to increase by USD 37.7 billion, at a CAGR of 6.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising consumption of this popular beverage. The trend toward specialty coffee and premiumization is also fueling market expansion. Consumers' increasing preference for high-quality, unique coffee blends is leading to increased demand for specialty coffee. Cold brew coffee, craft coffee, and ready-to-drink coffee have gained popularity, while coffee capsules and subscription services have transformed the convenience factor. Climate change and supply chain disruptions pose challenges to the industry, as extreme weather conditions and political instability in coffee-producing regions can impact production and availability. Despite these challenges, the market is expected to continue its growth trajectory, driven by consumer demand and innovation in the industry.

What will be the Size of the Coffee Market During the Forecast Period?

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The market encompasses the production, processing, and consumption of this popular beverage. With an estimated 25 million farmers cultivating coffee worldwide, production volumes continue to grow, driven by increasing consumer demand. Coffee's versatility, from traditional brews to gourmet roasts and innovative offerings like nitro coffee and herbal infusions, caters to diverse preferences. Coffee consumption is influenced by various factors, including age distribution, with a significant portion of consumers being millennials. Consumers seek out freshly roasted, single-origin, and sustainably produced beans, reflecting a trend towards higher quality and ethical sourcing. Health-conscious consumers are drawn to coffee's antioxidant properties, which contribute to brain health, heart health, and diabetes management.
Despite these positive attributes, coffee consumption may have negative health effects for some individuals, particularly those sensitive to caffeine. Alternatives, such as tea, matcha, and capsules, offer viable options for those seeking caffeine without the coffee experience. The market's growth is further influenced by cultural shifts, with coffee shops and high-end establishments becoming integral components of daily life in many parts of the world. Sustainability remains a key focus, with businesses and consumers alike prioritizing certified coffee and eco-friendly practices.

How is this Coffee Industry segmented and which is the largest segment?

The coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Arabica coffee
  Robusta coffee
  Liberica coffee
  Excelsa coffee


Application

  Food and beverage
  Pharmaceuticals
  Cosmetic


Geography

  Europe



  North America

    Canada
    US


  APAC

    Japan
    South Korea
    Vietnam


  Middle East and Africa



  South America

    Brazil

By Product Insights

The arabica coffee segment is estimated to witness significant growth during the forecast period.

The market is led by Arabica coffee, accounting for over 60% of total production. Arabica beans, with their mild, sweet, and slightly acidic flavor profile, are favored for their fruit and sugar notes. Compared to Robusta, Arabica coffee contains less caffeine, resulting in a smoother and more refined taste. Arabica coffee is primarily cultivated in optimal climates and altitudes, such as Brazil, Colombia, Ethiopia, Honduras, and Peru. These regions are known for producing high-quality Arabica beans that cater to discerning coffee consumers worldwide. Prominent companies offer various Arabica coffee products to meet diverse consumer preferences. Coffee innovation continues to drive the market, with advancements in technology, brewing methods, and sustainability initiatives.

Coffee processing methods, roasting techniques, and packaging trends have also evolved, with a focus on premium quality and eco-friendly practices. Coffee culture and artistry have intersected, with coffee shops and cafes serving as social hubs and creative spaces. Coffee's health benefits, including energy boost and productivity enhancement, have been extensively researched. Sustainability initiatives, such as organic cultivation and fair trade practices, have become essential to the industry. Coffee regulations and climate change have significant impacts on the market, with regulations ensuring quality and sustainability, and climate change affecting production.

The coffee industry outlook remains positive, with a growing wealthy population and increasing coffee consumption. Coffee continues to inspire various industries, from fashion and literature to film and music. Cof

Concerning the two selected segments, the segment male has the largest population by gender with 53.15 percent. Contrastingly, female is ranked last, with 46.85 percent. Their difference, compared to male, lies at 6.3 percentage points. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Poland regarding share in the segment Coffee and a ranking of subsegments in Canada regarding share in the segment Tea . The Statista Market Insights cover a broad range of additional markets.

The Vietnamese decaffeinated coffee market surged to $102M in 2024, growing by 16% against the previous year. Overall, consumption, however, recorded a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $116M in 2022; however, from 2023 to 2024, consumption failed to regain momentum.

In the 2022/23 marketing year, Germany was the largest coffee export market of Vietnam, accounting for 12 percent of the total export volume. This was followed by Italy and the United States. Vietnam is one of the leading coffee producers and exporters worldwide.

The butter coffee market is expected to record a CAGR of 4.32% during the forecast period 2022 to 2032, up from US$ 90.28 Billion in the year 2022 to reach a valuation of US$ 137.81 Billion by 2032.

Report Attributes	Details
CAGR	4.32%
Value (2022)	US$ 90.28 Billion
Value (2032)	US$ 137.81 Billion

Report Scope

Report Attribute	Details
Growth rate	CAGR of 4.32% from 2022 to 2032
Base year for estimation	2021
Historical data	2015 to 2021
Forecast period	2022 to 2032
Quantitative units	Revenue in US$ million/billion and CAGR from 2022 to 2032
Report coverage	Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments covered	Nature, Distribution Channel, & Region
Regional scope	North America (USA, Canada); Latin America (Mexico, Brazil); Europe (Germany, UK, France, Italy, Spain, Poland, Russia); East Asia (China, Japan, South Korea); South Asia (India, Thailand, Malaysia, Vietnam, Indonesia); Oceania (Australia, New Zealand); East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Country scope	USA, Canada, Mexico, Brazil, Germany, UK, France, Italy, Spain, Poland, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Vietnam, Indonesia, Australia, New Zealand, GCC Countries, Turkey, Northern Africa, South Africa
Key companies profiled	Caveman Coffee CO.; Nestlé S.A.; Bold Bean Coffee Roasters; Bulletproof Nutrition Inc.; Hallstar
Customization scope	Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options	Avail customized purchase options to meet your exact research needs.

Coffee increased 55.82 USd/Lbs or 17.42% since the beginning of 2025, according to trading on a contract for difference (CFD) that tracks the benchmark market for this commodity. Coffee - values, historical data, forecasts and news - updated on March of 2025.

The Vietnamese coffee substitutes market declined slightly to $26M in 2023, dropping by -2.9% against the previous year. Overall, consumption, however, continues to indicate a perceptible expansion. Coffee substitutes consumption peaked at $56M in 2017; however, from 2018 to 2023, consumption remained at a lower figure.

Global coffee production reached 178 million 60-kilogram bags as of 2022/2023, increasing from about 169 million 60-kilogram bags in 2021/2022. The majority of the world’s coffee is produced by South America, specifically Brazil. Leading coffee producers In 2020, Brazil produced 69 million 60-kilogram bags of coffee. Vietnam is the second leading producer of coffee, at 29 million 60-kilogram bags of coffee in that year. Brazil also exports a higher volume of coffee than Vietnam, at about 3.2 million 60-kilogram bags as of January 2022. Coffee consumption in the United States Coffee is one of the most popular beverages in the United States. Americans on average consume a little under two cups of coffee on a daily basis. Coffee consumption seems to generally increase with age, with 18 to 19 years old consuming about one cup of coffee per day, and Americans aged 70 years or older consuming over two cups of coffee per day. As of 2024, the most popular kind of coffee brewer among American consumers is the drip coffee maker.

After six years of growth, the Vietnamese roasted decaffeinated coffee market decreased by -3.1% to $13M in 2024. Over the period under review, consumption recorded a slight curtailment. Over the period under review, the market attained the peak level at $14M in 2012; however, from 2013 to 2024, consumption stood at a somewhat lower figure.

In 2024, the Vietnamese domestic coffee machine market was finally on the rise to reach $18M for the first time since 2021, thus ending a two-year declining trend. In general, consumption enjoyed buoyant growth. Domestic coffee machine consumption peaked at $21M in 2021; however, from 2022 to 2024, consumption failed to regain momentum.

In the 2023/24 production period, Vietnam produced 26.5 million 60-kilogram bags of Robusta coffee. The volume of Robusta produced in Vietnam had been increasing steadily year on year from 2016 to 2020. However, it had been fluctuating since the 2020/21 period due to unfavorable weather and reduced coffee-growing areas by some farmers.