Vietnam VN: Households: Gross Disposable Income data was reported at 0.000 VND mn in 2017. Vietnam VN: Households: Gross Disposable Income data is updated yearly, averaging 0.000 VND mn from Dec 2017 (Median) to 2017, with 1 observations. Vietnam VN: Households: Gross Disposable Income data remains active status in CEIC and is reported by International Monetary Fund. The data is categorized under Global Database’s Vietnam – Table VN.IMF.FSI: Sectoral Financial Statement: Income and Expense: Annual.

In 2024, the average monthly income per capita in Vietnam reached approximately *** million Vietnamese dong, indicating a slight increase from the previous year. 2020 and 2021 were particularly difficult years for the country’s population when per capita income decreased due to the negative impacts of the COVID-19 epidemic. Income distribution in Vietnam As a rapidly developing country in Southeast Asia, Vietnam has made significant efforts to improve income distribution among its population. One of the key factors contributing to a more balanced income distribution is Vietnam’s robust economic growth. Although the COVID-19 pandemic posed challenges to the country’s economy, Vietnam has been enjoying gradual GDP growth over the past few years, which explains the increase in job opportunities and higher wages for many Vietnamese citizens. Over the years, the Vietnamese government has implemented various policies and strategies to reduce the poverty rate and narrow the income gap in the country. However, the difference in income between urban and rural areas is inevitable. According to a governmental report in 2022, earnings per capita improved steadily across the whole country regardless of area; nonetheless, the monthly average income in urban areas was 1.5 times higher than that of their rural counterparts. Among the five major cities, Ha Noi and Ho Chi Minh City recorded the highest income per capita due to their higher living expenses compared to other areas. Monthly household expenditures in Vietnam While Vietnam has made noticeable progress in reducing poverty and improving income distribution, challenges remain in shaping the overall living standard for the population. The cost of living varies across different regions, with urban areas generally having higher expenses compared to rural areas. The largest portions of household expenditures are mainly used for nutrition, followed by housing, transportation, and healthcare. Education and entertainment also contributed to the monthly expenses, especially after the COVID-19 pandemic recovery and many restrictions were lifted in the country.

Key information about Vietnam Household Income per Capita

• Vietnam Annual Household Income per Capita reached 2,502.524 USD in Dec 2023, compared with the previous value of 2,409.689 USD in Dec 2022.
• Vietnam Annual Household Income per Capita data is updated yearly, available from Dec 1994 to Dec 2023, with an averaged value of 1,023.278 USD.
• The data reached an all-time high of 2,502.524 USD in Dec 2023 and a record low of 183.956 USD in Dec 1994.
• In the latest reports, Retail Sales of Vietnam grew 8.086 % YoY in Nov 2024.

In 2023, the majority of monthly average income per capita in Vietnam came from salary and wages, amounting to **** million Vietnamese dong. Meanwhile, non-agriculture, forestry, and fishery income was the second-largest source of income in that year.

As surveyed by Infocus Mekong in 2020, around ***** percent of urban respondents in Vietnam had an income of at least 30 million Vietnamese dong. Meanwhile, *** percent of the respondents living in rural areas claimed to have the same income level. On average, the urban population earned about twice as much as the rural population in Vietnam that year.

In 2023, on average, a citizen of Ha Noi earned around **** million Vietnamese dong per month. Compared to the income level in 2010, per capita monthly average income was more than three times higher in 2023 in the capital of Vietnam.

In Vietnam Food Storage Market, Increased disposable income enables consumers to invest in premium and innovative storage products.

Within the ASEAN region, Singapore's disposable income per capita was projected to amount approximately **** thousand U.S. dollars. Despite, Vietnam was predicted to have the highest CAGR in terms of middle income population with **** percent from 2016 to 2021.

。越南 VN: Households: Gross Disposable Income数据按每年更新，2017至2017期间平均值为0.000 VND mn，共1份观测结果。CEIC提供的越南 VN: Households: Gross Disposable Income数据处于定期更新的状态，数据来源于International Monetary Fund，数据归类于Global Database的越南 – Table VN.IMF.FSI: Sectoral Financial Statement: Income and Expense: Annual。

The Vietnam Foodservice Market size was valued at USD 22.32 Billion in 2024 and is projected to reach USD 51.43 Billion by 2032, growing at a CAGR of 11% from 2026 to 2032.

Vietnam Foodservice Market Drivers

Rising Disposable Income and Urbanization: Growing income levels and rapid urbanization are driving increased spending on dining out, convenience foods, and premium dining experiences. As more people move to cities, demand for diverse and high-quality foodservice options continues to expand. Urban residents spend approximately 75% more on dining out compared to their rural counterparts, with major cities like Ho Chi Minh City and Hanoi seeing a 32% increase in foodservice establishments between 2021-2023.

Digital Adoption and Food Delivery Growth: The widespread adoption of digital platforms, mobile apps, and e-payment solutions has fueled the growth of online food delivery services. The rise of food aggregators and quick-service delivery options has made dining more accessible and convenient for consumers. Vietnam's food delivery market has experienced explosive growth, with the Vietnam Digital Economy Report showing that online food delivery services reached USD 951 Million in 2023, a 157% increase from 2020.

International Cuisine Integration: The increasing exposure to global food trends and rising demand for international cuisines have transformed Vietnam’s foodservice landscape. Restaurants and cafes are incorporating diverse culinary offerings, catering to evolving consumer preferences and attracting both locals and tourists. The Vietnam Trade Promotion Agency reports that international restaurant chains grew by 43% between 2020-2023, with over 200 foreign food and beverage brands now operating in Vietnam. Local consumers are increasingly embracing international cuisines, with Japanese, Korean, and Western restaurants seeing a compound annual growth rate of 25% from 2021 to 2023.

The Vietnamese retail market is experiencing robust growth, with a market size of $276.37 million in 2025 and a projected CAGR of 12.05% during the forecast period of 2025-2033. This growth is primarily driven by rising disposable income, a burgeoning middle class, and rapid urbanization. Additionally, the growing popularity of e-commerce, the expansion of modern retail formats, and the entry of foreign retailers are contributing to the market's expansion. Key trends shaping the Vietnamese retail market include the rise of value-added products, the proliferation of digital technologies, and the increasing focus on sustainability. The market is segmented across product types, including food, beverage, and tobacco products, personal care and household care, apparel, footwear, and accessories, among others. Distribution channels span hypermarkets, supermarkets, specialty stores, department stores, e-commerce, and other channels. Notable companies operating in the Vietnamese retail landscape include Saigon Co-op, Central Group, AEON, VinGroup, Lotte, and 7-Eleven, among others. Recent developments include: In October 2022, in order to connect all user interactions, whether they take place offline, online, in augmented reality, or even in the metaverse, the Central group launched the Next-Gen Omnichannel platform, which will encompass the Central Retail network in Thailand, Vietnam, and Italy., In February 2022, the fourth wave of the COVID-19 pandemic in HCM City caused several fluctuations in the supply chain of commodities, and modern retail businesses had to adapt by changing their distribution systems rather than continuing to play the traditional function of delivering items to customers on-site.. Notable trends are: Rapid Growth in Consumer Spending is a Driving Factor.

The Vietnam Foodservice market is valued at USD 22.6 billion, driven primarily by rapid urbanization, the growth of the middle class, and increasing disposable income, leading to a rise in demand for dining out and food delivery services.

Vietnam Paper Diaper Market is expected to witness robust growth during the forecast period, driven by factors such as the rising birth rate, increasing disposable income, and technological advancements in diaper design.

In the first quarter of 2025, the average monthly salary for paid workers and employees was about *** million Vietnamese dong, indicating an increase from the previous quarter. The labor force reached about ** million people in that quarter.

Vietnam’s meat snacks sector is expected to grow at 9.67% CAGR from 2025 to 2030, driven by increasing disposable income and a rising preference for protein-packed snack foods.

The Vietnam food sweetener market size is projected to grow at a CAGR of 2.10% between 2025 and 2034. The major forces driving the food sweetener market growth in Vietnam are flourishing food industry, rising disposable incomes, and changing food preferences.

In Vietnam Men's Grooming Market, Several factors are fueling the expansion of the men's grooming market, including changing grooming habits, increased disposable income, and innovations in product formulations.

The Vietnamese coffee market is thriving, with a market size of 511.03 million in 2025 and projected to reach 1,201.36 million by 2033, growing at a substantial CAGR of 8.13%. This growth is driven by several factors, including the rising popularity of coffee as a beverage, increasing disposable income, and the growing number of coffee shops in Vietnam. Moreover, the increasing health consciousness among consumers has fueled the demand for specialty and premium coffee products, contributing to the overall market growth. The Vietnamese coffee market is segmented based on product type and distribution channel. In terms of product type, the market is dominated by instant coffee, followed by ground coffee and whole bean coffee. Instant coffee holds the largest market share due to its convenience and affordability, while ground coffee is gaining popularity among consumers seeking a more authentic coffee experience. The distribution channel segment is divided into on-trade and off-trade channels. The off-trade channel, comprising supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels, holds a significant market share due to the easy accessibility and availability of coffee products. However, the on-trade channel, which includes coffee shops and cafes, is expanding rapidly, driven by the growing popularity of coffee as a social beverage. Recent developments include: January 2023: Starbucks Corporation further expanded its presence in Vietnam by inaugurating its 100th store in the country. The newly established stores are situated in Binh Duong and Quy Nhon provinces, adding a total of 13 new locations to Vietnam., October 2022: Nestle Group's leading coffee brand, Nescafé, unveiled plans to invest over USD 1.02 billion by 2030 to support coffee farmers in transitioning to regenerative farming methods and adapting to the climate crisis. This initiative will primarily target Nescafé's coffee suppliers in key regions, including Vietnam, Brazil, Mexico, Colombia, Ivory Coast, Indonesia, and Honduras, where 90% of the coffee Nescafé sources is cultivated., August 2022: Masan Group completed the acquisition of an 84% stake in Phuc Long Coffee & Tea in a deal valued at USD 453 million. This purchase marked the second phase of their investment, following the acquisition of a majority stake six months earlier for USD 110 million, with the additional 34% stake acquired for USD 154 million., July 2022: In Vietnam, Nestlé and Starbucks introduced the 'Starbucks At Home' coffee experience, featuring four of Starbucks' signature instant coffee flavors, including dark roast, caramel latte, caffè mocha, and caffè latte. They also launched the 'We Proudly Serve Starbucks Coffee Program,' providing premium coffee solutions to selected channels.. Key drivers for this market are: Increasing Demand for Specialty, Organic, and Green Coffee, Growing In-House Production of Coffee in the Country. Potential restraints include: Change in Climatic Conditions Impacting Coffee Plantations. Notable trends are: Increasing Demand For Specialty, Organic, And Green Coffee.

The Vietnam Coffee Market is projected to reach a value of $3.54 billion by 2033, exhibiting a CAGR of 6.99% during the forecast period (2025-2033). The growth of the market is primarily driven by increasing coffee consumption, rising disposable income, and expanding distribution channels, particularly online retail and convenience stores. The increasing popularity of ready-to-drink coffee products and the growing health consciousness among consumers are also contributing to the market expansion. Robusta coffee remains the dominant type, accounting for a significant share of production and exports. Arabica and Excelsa coffees are gaining popularity, especially in specialty markets. Whole bean and ground coffee segments hold the major market share, while coffee pods are expected to witness significant growth due to the convenience they offer. Distribution channels are diversifying, with supermarkets and specialty stores dominating, but online retail and convenience stores gaining traction. Individual consumers represent the largest consumer segment, followed by commercial offices and cafes and restaurants. Key market players include Highlands Coffee, Vinacafe, Trung Nguyen, and Nescafe, among others. The market is expected to remain competitive with new product launches, expansion into new channels, and increasing promotional activities. Recent developments include: The Global Vietnam Coffee Market has seen several noteworthy developments recently. Highlands Coffee continues to expand its footprint, enhancing its brand presence both locally and internationally, focusing on premium coffee offerings., Melitta is actively engaging in sustainability practices, which is gaining traction among environmentally conscious consumers. Mondelez International is exploring new product innovations to capture a larger share of the coffee segment, capitalizing on growing consumer preferences for convenience., Tchibo is investing in technology to optimize supply chains, while Starbucks is making strides in enhancing its digital platforms for increased customer engagement. Nescafe and Lavazza are emphasizing quality, with recent product launches aimed at meeting evolving consumer demands., Coffee Supreme and Suntory Beverage and Food are focusing on sustainable sourcing practices, which is a significant trend in the market. Vinacafe and Trung Nguyen are intensifying efforts on branding strategies to attract younger demographics., Recent growth in market valuation across these companies indicates a robust demand for coffee products in Vietnam, reflecting an overall positive outlook. No significant mergers or acquisitions have been reported among these companies in the current market landscape, focusing instead on organic growth and sustainability initiatives.. Key drivers for this market are: Sustainable coffee production practices, Premium coffee product demand; Expanding global specialty coffee trend; E-commerce growth for coffee sales; Emerging markets for Vietnamese coffee. Potential restraints include: increasing global demand, growing specialty coffee trends; strong export capacities; climate change impacts; competitive pricing strategies.

The hospitality industry in Vietnam is experiencing robust growth, driven by a surge in international and domestic tourism. The market size stood at USD 5.16 million in 2025 and is projected to reach USD 27.94 million by 2033, exhibiting a remarkable CAGR of 13.94%. Key drivers fueling this growth include government initiatives to promote tourism, rising disposable income, and increased air connectivity. The industry landscape is fragmented, with a mix of chain hotels, independent hotels, and specialized segments such as service apartments and budget hotels. Major players like InterContinental Hotels Group, Vinpearl, and Saigon Tourist hold a significant market share. Loyalty programs play a crucial role in customer retention, with major hotel brands offering attractive incentives and rewards. The industry faces challenges such as seasonality, competition from online travel agencies, and a need for sustainable practices. Nonetheless, the outlook for the Vietnamese hospitality sector remains positive, supported by continued economic growth and the country's appeal as a tourist destination. Recent developments include: November 2023: Marriott International recently revealed the launch of three upscale hotels in sought-after vacation spots in Vietnam. These comprise the Nha Trang Marriott Resort & Spa on Hon Tre Island, the Danang Marriott Resort & Spa in Non-Nuoc Beach Villas, and the Renaissance Hoi An Resort & Spa., August 2023: Fusion Hotel Group recently revealed the debut of Ixora Ho Tram by Fusion, a deluxe resort emphasizing wellness. Featuring 164 luxurious guestrooms and 46 exclusive villas, this outstanding establishment offers magnificent views of the beautiful coastline in southern Vietnam.. Key drivers for this market are: 4., Growth in Tourism is Driving the Market4.; Hotel Development in the Country Drives the Market Growth. Potential restraints include: 4., Lack Of Skilled Labour Is A Challenge For The Market4.; Regulatory Environment for Investors is a Challenge for Hospitality Sector. Notable trends are: Rise in the Number of Visitors to the Country is Driving the Hospitality Industry.