Vietnam Home Improvement Market is Segmented by Product Type (Building Materials, Kitchen Improvement and Additions, and More), by Distribution Channel (Home Improvement Stores, Specialty Stores, and More), by End User (DIY, and DIFM / Professional Installation), by Project Type (Renovation, Remodelling, and More), by Region (Northern Vietnam, Central Vietnam, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2022, the home improvement market in Vietnam was valued at about **** billion euros, showing a slight increase from the previous year. The market had reached its peak in 2020 with a market value of **** billion euros. Central Retail Corporation was the leading company in the home DIY market in Vietnam during that year.

Vietnam DIY home improvement market size reached USD 4.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.6 Billion by 2033, exhibiting a growth rate (CAGR) of 4.45% during 2025-2033. Flourishing expansion of the real estate sector, the rising inclination toward cost-effectiveness and personalization, access to information and tutorials, inflating disposable incomes, and the influence of social media platforms and online forums represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and distribution channel.

The size of the Vietnam DIY Home Improvement Market market was valued at USD 12.8 Million in 2023 and is projected to reach USD 17.8 Million by 2032, with an expected CAGR of 5.00">> 5.00% during the forecast period. The Vietnam DIY refers to home improvement products and tools used in improving or remodeling one’s house or home that involves personal effort. Products in this market can be as diverse as paints, floorings, furniture and hardware as well as decorative items. Some of the commonplaces these products are used for painting walls, putting up new fixtures or even redecorating rooms. The market is gradually focused on adopting products and services that provide customized and affordable solutions to homeowners’ improvements. Some of these trends include increased use of internet purchasing, the use of the green product and fabrics with increased consciousness in environmental factors, and the increased interest in DIY projects as seen in the use of home makeover programs in television and social media. Furthermore, by local and global companies, home improvement products are appearing in more and more remote areas to address a wide variety of home improvement needs. Recent developments include: In September 2022, the Japan-based DIY retailer Kohnan Japan Long Bien opened its 10th store in the Aeon Mall in Hanoi City, Vietnam. The store provides products such as outdoor goods, miscellaneous indoor goods, and tableware. Kohnan also has its own brands - Southernport and Lifelex. It is planning to manufacture unique products in collaboration with local Vietnamese companies., In November 2021, Andersen Corporation, the manufacturer of America's most-loved brand of windows and doors. Andersen published its first Environmental Product Declaration (EPD) for the Andersen E-Series casement/awning, double-hung, gliding, and picture windows.. Key drivers for this market are: Increasing Residential and bedroom spaces driving the market, Rising Personal Consumer Consumption expenditure. Potential restraints include: Rising demand for Mattress Bases are limited to the young generation age., Negative impact of Supply chain disruption and Inflation on the market post covid. Notable trends are: Increasing Focus on Online Retailing of DIY Products is Driving the Market in Vietnam.

The Vietnam DIY home improvement market size reached around USD 21.99 Billion in 2024. The market is projected to grow at a CAGR of 5.70% between 2025 and 2034 to reach nearly USD 38.28 Billion by 2034.

The Vietnam Home Improvement Market size was valued at USD 3.12 Billion in 2024 and is projected to reach USD 3.95 Billion by 2032, growing at a CAGR of 3% from 2026 to 2032.

Vietnam Home Improvement Market Drivers

Rapid Urbanization and Expanding Middle Class: Vietnam’s accelerating urbanization and growing middle class are driving demand for home improvement products and services. As disposable incomes rise, homeowners seek modern, functional, and aesthetically appealing living spaces, boosting investments in renovations, smart home technologies, and high-quality interior upgrades to enhance their lifestyles. The urbanization rate in Vietnam increased from 36.6% in 2020 to 39.3% by the end of 2023, according to the General Statistics Office of Vietnam.

Growing Awareness of Energy Efficiency and Sustainability: Vietnamese consumers are increasingly prioritizing energy-efficient and eco-friendly home solutions. Rising awareness of sustainability drives demand for smart lighting, solar panels, insulation, and water-saving fixtures. Government incentives and green building initiatives further encourage homeowners to adopt sustainable practices, propelling growth in the home improvement market. Environmental consciousness is growing among Vietnamese consumers, with the Ministry of Industry and Trade reporting a 22% increase in the purchase of energy-efficient home appliances between 2021 and 2023.

Expansion of E-commerce in Home Improvement: The rapid growth of e-commerce platforms in Vietnam is transforming the home improvement market by providing consumers with easy access to products, competitive pricing, and convenient delivery options. Online marketplaces enable wider choices for furniture, fixtures, and DIY materials, fueling demand for home renovation and interior enhancement solutions. According to the Vietnam E-Commerce Association, online sales of home improvement products grew by 35% year-over-year in 2023, reaching a market value of approximately USD 1.2 billion.

Technological advancements in the Vietnam DIY Home Improvement industry are shaping the future market landscape. The report evaluates innovation-driven growth and how emerging technologies are transforming industry practices, offering a comprehensive outlook on future opportunities and market potential.

베트남 DIY 주택 개량 시장은 제품 유형(공구 및 장비, 페인트 및 코팅 등), 유통 채널(주택 개량 대형 매장, 철물점 등), 최종 사용자(개인 주택 소유자 등), 프로젝트 유형(리모델링, 유지보수 및 수리 등), 가격대(경제성 등), 지역별로 세분화되어 있습니다. 시장 전망은 가치(USD) 기준으로 제공됩니다.